Need some advice on marketing strange, small niche business
Here is my problem that I am looking for advice on.
I do local marketing for businesses, and I have a good friend who really needs help with his business. He has a strange niche, and I just cant come up with ANY ideas to help him, online OR off.
He represents a group of high-dollar investment bankers. Their goal is to find MEDICAL companies that want to SELL their business. Most times, they are not advertising the business for sale, or even considering it. Doctor practices, Nursing Homes, Physical Therapy, Xray/MRI, even hospitals. Pretty much anything medical related.
He cold-calls leads purchased from S&P I believe. Some contacts have email, some do not. But he really needs to get past the gatekeepers most times, and talk to the CEO or CFO or Presidents. Sometimes he has those names, and sometimes the contacts are lower on the totem pole.
He gets a commision if the deal goes through, and of course these are big ticket sales, so a few good deals a year are all he needs.
So the real question is, what could I do to help with this?
I am open to any ideas, but until he gets a good deal closed, he will have a very limited budget to use. He is really struggling now. He was used to making 7 figures, but his offices were in the World Trade Center previously. That business is no more.... and he has almost depleted his savings 8 years after 9/11.
Not to bore you too much with his personal issues, but he is a GOOD friend, and I really want to help him. I won't be getting paid for this.
Any ideas or advice would SINCERELY be appreciated.
John Spagnolo
P.S. Again I hope this post is not in the wrong place, or out of line.
"May I have ten thousand marbles, please?"
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