Should I build this tool that ensures you have and follow a good content strategy?

16 replies
There are a few scattered solutions and blog posts that help define goals, personas, customer journeys, content needs, etc., but there's not one awesome framework to follow from start to "finish".

People in marketing roles always need to keep learning, and while learning can be very enjoyable, you don't know what you don't know. Also, moving forward without a clear strategy will feel a lot more like forward movement than it actually is. Some times it works. Usually it's a huge waste of time.

The barriers to get our content out there are really low and both creating content and clicking publish is so easy. While that's super great, we need to take a moment to create a plan before we start publishing if we want to get the best results possible from the get-go.

I have developed a framework that would ensure that those interested in starting and managing successful content marketing strategies can do so without a doubt in their mind about the purpose behind any action.

My guess is many marketers won't need this framework, as they've already created and are following a smart content marketing strategy, but I know it would be useful for a lot of marketers as well.

The question is: Do you need this? Would you pay for it? How much and over what time?
I've planned out the steps and logic of this framework, but it would take me a good while to build. That's why I don't want to make it unless there's actual interest in it. Help me decide if this is worth investing time into building an MVP.
#build #content #ensures #follow #good #strategy #tool
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  • Profile picture of the author savidge4
    Building it is one thing.. marketing it is totally another.

    So the real question.. like Im some authority or something... I actually could be.. I could see a market for this. Basically a stand alone CMS for content development and marketing that includes all of the nuances that you mention... There is a place in the marketspace for something like that.. at what value tho? I would say time would have to be the factor there... I would try and get some influencers in the project sooner over later - and by no means am I suggesting myself... but you will need a small pool of content developer to help guide you from a tool that is good for you, and taking it more to a tool that would be good for the masses

    Hope that Helps
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    Success is an ACT not an idea
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    • Profile picture of the author betterhedgehog
      Thank you for your feedback, savidge4! I really appreciate you taking time to leave me such a well thought out reply. I'll definitely keep your suggestions in mind going forward.
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    • Profile picture of the author mickeyjhon
      helpful information.
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  • Profile picture of the author Sid Hale
    Good advice in the response from savidge4...

    As he said, the marketing of the product will be your biggest hurdle because your prospect "doesn't know what he doesn't know" (paraphrasing your own comment)
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    Sid Hale
    Coming Soon... Rapid Action Profits (Pro)

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    • Profile picture of the author betterhedgehog
      Very true! Fortunately, I have content marketing experience to help them out. Going after low hanging fruits should probably be priority number one though.
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  • Profile picture of the author Oziboomer
    Originally Posted by betterhedgehog View Post

    The question is: Do you need this? Would you pay for it? How much and over what time?
    I've planned out the steps and logic of this framework, but it would take me a good while to build. That's why I don't want to make it unless there's actual interest in it. Help me decide if this is worth investing time into building an MVP.
    You may like to look at what Digital Marketer has done with their "lab" product as it largely contains many action plans and frameworks for building out a content marketing strategy and it has a huge number of paying members who use the product on a recurring basis.

    You may want to become a member to see what is already out there.

    It proves people will pay for frameworks etc but you would also need to understand the bigger picture of marketing the solution to your prospects.

    You may want to look at how DM does things with a variety of offers to convert prospects into subscribers and what they are charging on the front end and the variety of backend offers they have to maximise their revenue.

    Best regards,

    Ozi
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    • Profile picture of the author betterhedgehog
      Thanks for that, Ozi! I didn't know they were doing this. I'll look into what DM is doing. This is definitely a good sign for me.
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  • Profile picture of the author maxsi
    You can use MAPS free software to create the paths to follow
    ( maps are good )
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  • From how you describe it, it kind of feels like Infusionsoft but for content? If that's the case, that would be helpful and easier to market. Most of us know how marketing automation software works. But if you're going to go with "you don't know what you don't know", you might end up inadvertently insulting your target market.
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  • Profile picture of the author ryanbiddulph
    Sounds like something useful for scores of new marketers. Create, then build your friend network by serving top marketers, to expand your presence and to give the tool exposure.

    Ryan
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    Ryan Biddulph, Blogger, Author, World Traveling Digital Nomad
    If you want to become a full time blogger you can buy my eBook here
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  • Profile picture of the author JohnVianny
    Do a GHETTO TEST.

    Post a facebook ads with pre-sale opt in page (so you can build a list of interested people) and see the reactions.

    Also do it with adwords.

    So you can have a REAL TEST with people interested in buy your product at a special discount and wanna sign up in your waiting list.
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  • Profile picture of the author salsym
    Originally Posted by betterhedgehog View Post

    There are a few scattered solutions and blog posts that help define goals, personas, customer journeys, content needs, etc., but there's not one awesome framework to follow from start to "finish".

    People in marketing roles always need to keep learning, and while learning can be very enjoyable, you don't know what you don't know. Also, moving forward without a clear strategy will feel a lot more like forward movement than it actually is. Some times it works. Usually it's a huge waste of time.

    The barriers to get our content out there are really low and both creating content and clicking publish is so easy. While that's super great, we need to take a moment to create a plan before we start publishing if we want to get the best results possible from the get-go.

    I have developed a framework that would ensure that those interested in starting and managing successful content marketing strategies can do so without a doubt in their mind about the purpose behind any action.

    My guess is many marketers won't need this framework, as they've already created and are following a smart content marketing strategy, but I know it would be useful for a lot of marketers as well.

    The question is: Do you need this? Would you pay for it? How much and over what time?
    I've planned out the steps and logic of this framework, but it would take me a good while to build. That's why I don't want to make it unless there's actual interest in it. Help me decide if this is worth investing time into building an MVP.
    Difficult to comment unless you give a bit more details about the framework you have conceived...
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  • Profile picture of the author Randall Magwood
    Originally Posted by betterhedgehog View Post

    The question is: Do you need this? Would you pay for it? How much and over what time?
    If there aren't people specifically talking about it, and SAYING that they want what you can develop... i'm not sure if it's a wise path for you to go down. You may wind up spending tens of thousands of dollars trying to "create" a niche.

    Find the specific demand and supply it with your solution. If you can build a different software that business owners are talking about all the time (ex: business valuation software), then create the product and market directly to them - on the exact platform/marketing medium that they're looking for it on.
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    • Profile picture of the author AlfredIJ
      Correct me if I'm wrong, but are you saying in summary that he should discover his target marketing audience which will lead down a better road for him? If the defenition of my question is what you meant then I totally agree. What you said is similar to what my reply to his question was. Yeah, I totally agree with you and, what you said was great information for marketers in general in my opinion.
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  • Profile picture of the author Wankum09
    I'd definitely be interested in something like this tool, but I'm not so sure how much I'd be willing to pay for it if at all...
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  • Profile picture of the author AlfredIJ
    You seem like you really care about helping people in the marketing field. With the first sentence said and out of the way, I think you should go ahead and develop a marketing strategy tool especially if its goal is to benefit the confidence of a person's marketing skills. However, just make sure the tool works with you being an example that demonstrates your marketing strategy tool in the marketing world functions properly. Also, in referencing to making sure your strategy is effective, create a poll so that people who are looking to achieve their goals in marketing could vote and critique your tool so future marketers have bright years ahead of them as well.
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