Market research......tips, ideas, strategies?

by Russs
12 replies
Hello everyone,

.....and most specifically: somebody with experience and great tips on market research,

For a few years I've studied different aspects of marketing.....keeping my learning shoe in the doorway for several years, in and around my other learning curves. Such as hands on physical labor, karate, aqua culture, and other hobbies.

But now I'm really directing my focus down the direct marketing runway.....I want to pull this "thing" I've been working on, out of the "garage" workshop

I've most heavily, directly delved down the copy-writing road. My into the dirt, dead on focus on the writing has kinda left me weaker on some other aspects which I really need for success as a freelance, direct marketer. Like......market research.

It's not my area of greatest strength.

I'm not saying I'm a bad researcher....but I'm definitely not a master of it so far. But I need to take it from being "that task" that's "part of the job" to....a developing skill. And make a steady climbing curve.

I've read a few outstanding classics on marketing. I've read some Gary Halbert, Dan Kennedy, Brian Tracy, and a few others. I've written a handful of blog and email pieces. I'm not an advanced level marketer, but I seam to have a knack for copy-writing. I tend to get good positive feedback. So I'm taking advantage of that gift--I'm really investing in it to certain exclusions of my other focuses.

It seams to be turning out to be a good track for me to forge into.

So I'm doing copy-writing, reading books on marketing and salesmanship. And I already have an outstanding copy-writing mentor who's helped me make real learning strides in the months he's worked with me. What I want to go after for this post's purpose is.........the market research side of things.

It's a personal weakness just because I've really put my focus and enthusiasm into the writing. I need to really put research skills on top of the stack..

What are some good first basic, practical, ideas and strategies on becoming a an efficient researcher.
#ideas #market #researchtips #strategies
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  • Profile picture of the author OptedIn
    Originally Posted by Russs View Post

    Hello everyone,
    I'd be most interested in what areas of aquaculture you have experience in. Thank you.
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    "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

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    • Profile picture of the author Russs
      In terms of hands on experience, I've messed with rotifers, and daphnia also known as water fleas. A lot of people haven't heard of either of these creatures.

      In case you're not familiar rotifers are Microscopic animals that move through water by waving their cilia in a circular motion. They feed on algae and other tiny organisms. They can multiply really fast, and double they're population within a day or two. They're mainly used as food for newly hatched fish, as well as water toxicity tests.


      Water fleas are small crustaceans that remind me of sea monkeys. They're bigger than rotifers you can actually see them with the naked eye. They kinda look like feas(they're not), and they move in little jerking motions. And they're fairly transparent

      I wanted to sell them, but I never got into it as much as I wanted to. It's one thing to keep them alive and multiplying. It's another to ship them by mail. I plan on getting back into it at some point. Some people think it's really funny that I mess with these little things. I actually think they're pretty cool. My dad thought it was hilarious that I had pets I couldn't see-the rotifers.
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      • Profile picture of the author OptedIn
        Originally Posted by Russs View Post

        In terms of hands on experience, I've messed with rotifers, and daphnia also known as water fleas. A lot of people haven't heard of either of these creatures.

        In case you're not familiar rotifers are Microscopic animals that move through water by waving their cilia in a circular motion. They feed on algae and other tiny organisms. They can multiply really fast, and double they're population within a day or two. They're mainly used as food for newly hatched fish, as well as water toxicity tests.


        Water fleas are small crustaceans that remind me of sea monkeys. They're bigger than rotifers you can actually see them with the naked eye. They kinda look like feas(they're not), and they move in little jerking motions. And they're fairly transparent

        I wanted to sell them, but I never got into it as much as I wanted to. It's one thing to keep them alive and multiplying. It's another to ship them by mail. I plan on getting back into it at some point. Some people think it's really funny that I mess with these little things. I actually think they're pretty cool. My dad thought it was hilarious that I had pets I couldn't see-the rotifers.
        Quite familiar. I'm currently raising magna and pulex. I've been breeding tropical fish since I was eight years old. Fancy guppies, Bettas and Corydoras catfish, mainly. I have a New Jersey Dept. of Agriculture aquaculture license for my fish farm which I had to close when I got sick. Had 325 tanks. I used to raise brine shrimp from hatch to adulthood and have even played with CA black worms. I love that stuff. lol





        That fish ain't much larger than a daphnia. lol PM me sometime and we'll chat. :-)

        Cheers.
        Signature

        "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

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        • Profile picture of the author Russs
          Wow....OK running into someone who's familiar with rotifers to me is kinda like meeting an English speaker in a foreign nation, especially on an online marketing forum.

          You probably know way more than I do.....I ran around the internet for the basics of how to raise them. I think they're pretty cool.

          I've also messed with moina and lumbriculus variegatus. I think I'm going to do more with lumbriculus one of these days.
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          • Profile picture of the author OptedIn
            Originally Posted by Russs View Post

            I've also messed with moina and lumbriculus variegatus.
            Watch you mouth. This is a family-friendly forum. lol

            Like I said, PM me sometime, should you ever want to chat. Don't want to clog the thread with off-topic info.

            Cheers.
            Signature

            "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

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  • Profile picture of the author ChrisBa
    Originally Posted by Russs View Post

    Hello everyone,

    .....and most specifically: somebody with experience and great tips on market research,

    For a few years I've studied different aspects of marketing.....keeping my learning shoe in the doorway for several years, in and around my other learning curves. Such as hands on physical labor, karate, aqua culture, and other hobbies.

    But now I'm really directing my focus down the direct marketing runway.....I want to pull this "thing" I've been working on, out of the "garage" workshop

    I've most heavily, directly delved down the copy-writing road. My into the dirt, dead on focus on the writing has kinda left me weaker on some other aspects which I really need for success as a freelance, direct marketer. Like......market research.

    It's not my area of greatest strength.

    I'm not saying I'm a bad researcher....but I'm definitely not a master of it so far. But I need to take it from being "that task" that's "part of the job" to....a developing skill. And make a steady climbing curve.

    I've read a few outstanding classics on marketing. I've read some Gary Halbert, Dan Kennedy, Brian Tracy, and a few others. I've written a handful of blog and email pieces. I'm not an advanced level marketer, but I seam to have a knack for copy-writing. I tend to get good positive feedback. So I'm taking advantage of that gift--I'm really investing in it to certain exclusions of my other focuses.

    It seams to be turning out to be a good track for me to forge into.

    So I'm doing copy-writing, reading books on marketing and salesmanship. And I already have an outstanding copy-writing mentor who's helped me make real learning strides in the months he's worked with me. What I want to go after for this post's purpose is.........the market research side of things.

    It's a personal weakness just because I've really put my focus and enthusiasm into the writing. I need to really put research skills on top of the stack..

    What are some good first basic, practical, ideas and strategies on becoming a an efficient researcher.
    Well, I think you start with defining what you are researching. It helps if you also have interest in the topic.

    But also think of why you are researching. Start by looking at it through the eyes of a potential customer (or lead if applicable), when visiting sites, what do you like, what don't you like?

    It can be difficult as often, your customer may be nothing like you, you really need to learn to think like them.
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  • Profile picture of the author Russs
    Thanks.

    Those are great points. I guess "research" is already too broad of a term.....

    It's nature can be very different depending on what kind of ad, or campaign you're doing.
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  • Profile picture of the author affmarketer101
    If you are interested in market research, especially online market research, you should take this course: ryan deiss market research blueprint
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  • Profile picture of the author Kurt
    Not specific to market research but research in general, I suggest learning and mastering Google's advanced search operators:
    https://www.searchenginejournal.com/...mmands/215331/

    For market research, try things like number of related products on Amazon and eBay, search volume and cost per clicks using Google Adwords, as well as trending topics.

    Also, check reviews on sites like Yelp, Amazon, etc. to discover what people like and dislike about products and services.
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  • Profile picture of the author ramonavandusen
    Topic is really nice and helpful.Thanks for shearing us.
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  • Profile picture of the author Rose Anderson
    If you're copywriting for a client then they are the starting point for your research.

    Who is their target audience?

    What marketing have they done in the past? How well did it work?

    Where or how did they promote their product in the past?

    Get copies off all their past sales letters and advertisements.

    Next, is the competition. Find out everything you can about their products.

    How is your client's product different? In what areas is it better? How is it worse and how can you overcome those problems?

    Who is buying your competitor's products?

    Go to forums where buyers might hang out and find out what their problems are. Make sure your product will solve their problems.

    Read Amazon reviews of similar products. What were buyers happy with? What were they upset about?

    Those are a few quick ideas.

    Rose
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  • Profile picture of the author ryanbiddulph
    Putting yourself in the shoes of your ideal customer Russs and literally visualizing the world through their eyes is one starting point for market research. I dig seeing the world through my reader's eyes, which gives me their vantage point, opening doors for all types of possibilities. Takes a little mental work because like Chris said; we may be very different from our customers. But with some practice you can do it quite easily.

    Ryan
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    Ryan Biddulph, Blogger, Author, World Traveling Digital Nomad
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