.....and most specifically: somebody with experience and great tips on market research,
For a few years I've studied different aspects of marketing.....keeping my learning shoe in the doorway for several years, in and around my other learning curves. Such as hands on physical labor, karate, aqua culture, and other hobbies.
But now I'm really directing my focus down the direct marketing runway.....I want to pull this "thing" I've been working on, out of the "garage" workshop
I've most heavily, directly delved down the copy-writing road. My into the dirt, dead on focus on the writing has kinda left me weaker on some other aspects which I really need for success as a freelance, direct marketer. Like......market research.
It's not my area of greatest strength.
I'm not saying I'm a bad researcher....but I'm definitely not a master of it so far. But I need to take it from being "that task" that's "part of the job" to....a developing skill. And make a steady climbing curve.
I've read a few outstanding classics on marketing. I've read some Gary Halbert, Dan Kennedy, Brian Tracy, and a few others. I've written a handful of blog and email pieces. I'm not an advanced level marketer, but I seam to have a knack for copy-writing. I tend to get good positive feedback. So I'm taking advantage of that gift--I'm really investing in it to certain exclusions of my other focuses.
It seams to be turning out to be a good track for me to forge into.
So I'm doing copy-writing, reading books on marketing and salesmanship. And I already have an outstanding copy-writing mentor who's helped me make real learning strides in the months he's worked with me. What I want to go after for this post's purpose is.........the market research side of things.
It's a personal weakness just because I've really put my focus and enthusiasm into the writing. I need to really put research skills on top of the stack..
What are some good first basic, practical, ideas and strategies on becoming a an efficient researcher.