What is the best way to launch a product?

If you have a list then talk to them, they will tell you what they want to see in the book, and how much they will pay for it. This way you create curiosity and anticipation if they know the product is coming and it's exactly what they need.

Also later:
-tell them when you want to launch to build the anticipation,
- give them a sample to evaluate and give you feedback,
- give them a sample chapter/intro as a teaser,
- show them contents/chapter list
etc.

Look online for anything in .pdf related to "Product Launch Formula".

Hi,

Consider and write down your goals and keep them solidly in mind when designing you own product launch promotion strategy.

Although it's very tempting your overall aim isn't to make millions through one product it's to use each product to build your resources (i.e. your list of buying customers) so that you can make more money with future products.

When you build a list of subscribers your most valuable and profitable subscribers are those that have previously been your customers.

So I strongly suggest, and this is purely from my experience, that any niche you enter into with the desire to create an Infoproduct, consider whether you can create further InfoProducts in that niche for your future customers. What I mean is it's easier to sell to your exisiting customers than to go and try and find a ton of new ones to sell to.

Also, befriend your competition, because if you do then they will already have their own list of 'hungry' buying customers that they can recommend your product to.

This is maybe not the answer you expected, but from my experience when done correctly, it's an honest and profitable one.

Hope this helps.

Garry.