What Hard Cover Marketing/Sales Books Have had a Big Influence In Your Life?
I see alot of people seeking reviews and recommendations for current digital product offerings. Most of the time the question is asked in the vein of 'Hey Man, what's the magic bullet'
I understand the value of updated and current information but I've been reading business oriented books since our one (1) family phone was on a party line (I'm getin old) and I certainly have some favorites. A couple of them probably changed the course of my life.
Here are Four that I think have translated well for the digital age, Influence:The Psychology of Persuasion by Cialdini, Tested Advertising Methods by Caples, The Psychology of Selling by Brian Tracy, Secrets of Closing the Sale by Zig Ziglar
IMO.
Do you have a fav's list? Please share......I always enjoy a good read.
Thanks
Bob
I understand the value of updated and current information but I've been reading business oriented books since our one (1) family phone was on a party line (I'm getin old) and I certainly have some favorites. A couple of them probably changed the course of my life.
Here are Four that I think have translated well for the digital age, Influence:The Psychology of Persuasion by Cialdini, Tested Advertising Methods by Caples, The Psychology of Selling by Brian Tracy, Secrets of Closing the Sale by Zig Ziglar
IMO.
Do you have a fav's list? Please share......I always enjoy a good read.
Thanks
Bob
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