I understand the value of updated and current information but I've been reading business oriented books since our one (1) family phone was on a party line (I'm getin old) and I certainly have some favorites. A couple of them probably changed the course of my life.
Here are Four that I think have translated well for the digital age, Influence:The Psychology of Persuasion by Cialdini, Tested Advertising Methods by Caples, The Psychology of Selling by Brian Tracy, Secrets of Closing the Sale by Zig Ziglar
Do you have a fav's list? Please share......I always enjoy a good read.