I handle all marketing at my current workplace, but coming from a design background, this one's really got me stumped! My MD has approached me with a task unlike anything I've covered before and I'm looking for a little advice.
I work for a specialist automotive tool company with an alternative trademarked brand (name and logo) that was registered in the 80s but that remains unused. We've recently found that someone has applied to the IPO to trademark a brand similar to this so my MD is keen for us to utilise our dormant brand to dissuade them contesting our ownership of it on the grounds that it is unused.
First thing that came to mind was pushing specific products out through this channel but we've already an alternative alias with which we do this. Perhaps using the name & logo for a publication where we can feature our own products / news that we can provide motor factors and end users with? I want to avoid a 'New Products & Special Offers' promo brochure as again, we already have this.
Any pointers in the right direction would be much appreciated, I didn't have much luck finding a similar thread! Really not sure where to get started with it. As I mentioned, it is a 'one-(wo)man-band' sort of operation here with me being the sole marketing exec. so anything manageable in terms of additional workload would be preferable!
Thanks in advance! SCP