Right now, my "product" that I sell for $59 is access to a member's area of my website.
My website has lot's of free content on it, but then there is a member's area where there is about 2000 videos. For $59 people get lifetime access to the member's area (I've tested various different pricing models, and have found that $59/lifetime has worked best for me).
Right now, all of my traffic is "warm traffic" as they find me on YouTube, then they go to my site via. the links that I provide. They browse around all my free content, and then some people pay the $59 to gain access to the "premium content" which I label as a "course".
Part of the selling point is that once they access the premium content, they will also have access to any and all new content that is added to the member's area.
My question is how I would I go about "packaging" this course if I were to use paid advertising?
- If set up the ads such that it links them to my course, a lot of people will just end up browsing around my site and just looking at the free content.
- Would I maybe get a new domain name where the ENTIRE site/course material is unlocked once they pay?
I'm wondering how I'd go about this?