I had published 3 related books last year on Amazon and Kindle using CreateSpace, I had priced the books at the minimum possible, I purchased one copy for myself and was very happy to hold my books in my hand that I was proud to have written and designed myself.
Then I did no promotions at all. I got about 10 sales in the whole year. Got 2 five star reviews over the last year.
Now I have built a website with sales pages and squeeze page to capture emails and a followup sequence to promote my sequence of books, with the first one being free and the others increasing in price. I plan to use google adwords to drive traffic to my website. I have increased the price of my books to cover advertising. I have 2 questions
1> Should I offer the user on my website sales page the option to purchase via clickbank as well as amazon ? Clickbank will give me higher profits and amazon will give me better exposure on their network when I get good number of sales and reviews. I can code it so that if the user is sent by clickbank affiliate then the amazon check out will be hidden. Is this a good idea ?
2> Should I ReLaunch the books on Amazon ? Since my books on amazon have a bad track record of low volume, its future placement may be adversely hampered. I have never tried the free promotion on kindle select. To get a good rank I am thinking if I should delete the old books and start again creating a new version or relaunch the same books with a new createspace account. I am not sure if getting into the "Hot New Releases" would make a huge difference, but I want to avoid the negative effect of a long period of no sales that may hinder the future performance of my books. Is this a valid concern or will I somehow be penalized for tying to outsmart the amazon system ?
Before I start advertising on adwords, I need to decide if relaunching on amazon would be a better idea or is there any reason to keep my current books with low sales volume and few reviews ?
Please share your thoughts and advice if you have any experience with amazon rankings,
**Mod, removed religious link**