Ground Zero for List Building

by Rhett
28 replies
Hey fellow Warriors:

Today I've decided I want to learn another type of business model, and one which I hear preached over and over again--list building.

Granted, there are some fantastic threads, posts, and other obscure nuggets of information regarding every step of list building in the various discussion forums. After using the search tool for a few hours though, I only found a few threads. Granted, I'm no virtuoso with the search tool here, so we'll chalk that one up to general user incompetence.

Anyways, I'd like to collect your gals' and guys' wisdom on this topic, whether it be in the form of posts or links to older posts/threads.

For structure's sake, I'd like to keep the responses organized in these sub-topics:

1) Niche Selection
As a marketer coming from working exclusively with Adwords, I am assuming the niche research and selection process is somewhat different from say, me crafting a new MFA site. What are the processes that you go through when researching a new niche to craft a list? What tools, free or paid, do you use, and why?

2) Squeeze Page
Video based squeeze pages, or bullet points? Or something else? Why or why not?

3) Tools
Touched on somewhat before, but which tools do you use? Responders? WSIWYG programs? Video screen capture tools? And, of course, why do you use the specific tools you use?

4) Affiliate Products/Programs
What programs to stay away from? I have been hearing some noise on the periphery that CJ is having tracking issues, but at this point I'm considering that to be watercooler gossip. Without giving away niches (please don't misunderstand me, I don't want your niche ideas, nor you to "do it all" for me), is there certain GENERAL products to try and steer clear from?

5) Resources
Somewhat separate from tools, which resources, such as ebooks or email courses, free or paid, provide a valuable education in terms of list building? Why or why not?

In conclusion, I'm not asking for individuals to spill their trade secrets here. I'm just looking for links to existing posts or threads on this topic, or if you are willing to share some of your experiences in any of the above listed sub-topics (and by no means, feel no need to address all of them), I'm sure that myself and others would be very grateful.

Thanks!
#building #ground #list
  • Profile picture of the author goliathseo
    Hey Rhett, Some of the tools I use are as follows:

    Norabots: A great autoresponder at an awesome price!

    and am not sure if this fits in any category you requested but I have found great results from using Craigslist surprisingly. Hope that helps.
    Signature

    Do you want to make successes or excuses? Success? Alright then... See what's in store for you....
    - The AC Assassin

    {{ DiscussionBoard.errors[1294174].message }}
    • Profile picture of the author Rhett
      Originally Posted by goliathseo View Post

      Hey Rhett, Some of the tools I use are as follows:

      Norabots: A great autoresponder at an awesome price!

      and am not sure if this fits in any category you requested but I have found great results from using Craigslist surprisingly. Hope that helps.
      Awesome! A tool recommendation for an autoresponder, and I take it you use Craigslist as a niche suggestion mechanic?

      Thanks, let's keep it going!
      Signature
      {{ DiscussionBoard.errors[1294178].message }}
  • Profile picture of the author goliathseo
    Not really sure if that would fit in that category but I post ads in their proper locations in hopes of not only driving traffic to the site but to also aide in informing the user about a problem they are having.

    Take for instance internet marketing.

    I have placed ads in computer services to suggest people take a look at my page detailing who I am and what I can do for them. I even go to lengths on the squeeze page to say something to the extent of If you want a list of my services I offer just drop your name and email in the box below

    And most people interested in my services or are at least a bit curious will do just that.
    Signature

    Do you want to make successes or excuses? Success? Alright then... See what's in store for you....
    - The AC Assassin

    {{ DiscussionBoard.errors[1294185].message }}
    • Profile picture of the author Rhett
      Originally Posted by goliathseo View Post

      Not really sure if that would fit in that category...
      Hey if there is a sub-topic or some aspect of list building that I have asked any questions about, feel free to chime in and say whatever you folks feel is relevant. I'm the student here, I just supposed to absorb all the information, and put it into action.
      Signature
      {{ DiscussionBoard.errors[1294204].message }}
  • Profile picture of the author goliathseo
    Works well and is $10 a month with unlimited subscribers and unlimited autoresponders.
    Signature

    Do you want to make successes or excuses? Success? Alright then... See what's in store for you....
    - The AC Assassin

    {{ DiscussionBoard.errors[1294207].message }}
  • Profile picture of the author Zeus66
    The main consideration with any autoresponder needs to be deliver rate. I'll take Aweber over most of the others, even though it costs a bit more, because they're whitelisted by just about everyone. I worry a lot less about saving $10/month than I do about whether or not my list members are getting the emails I send in their inbox instead of their spam folders.

    John
    {{ DiscussionBoard.errors[1294245].message }}
  • Profile picture of the author goliathseo
    They do get delivered... I have been checking
    Signature

    Do you want to make successes or excuses? Success? Alright then... See what's in store for you....
    - The AC Assassin

    {{ DiscussionBoard.errors[1294278].message }}
  • Profile picture of the author Okane
    Originally Posted by Rhett View Post

    1) Niche Selection
    (..)
    2) Squeeze Page
    (..)
    3) Tools
    (..)
    4) Affiliate Products/Programs
    (..)
    5) Resources
    IMO you missed the most important part in the equation:
    The Relationship you have with your list members.

    That's what makes the difference.

    You may be able to get more traffic, opt-ins, etc. by good work in all the "technical" aspects that you mentioned above.

    But this is nothing compared to the gains in "customer lifetime value" that you get by building the right relationship. If your list members trust you and feel like "knowing you", then there is no limit to the success you will have with this "business model".

    One timeless resource that every "listbuilder" should have on the book shelf:

    "Influence: The Psychology of Persuasion"
    by Robert Cialdini
    Amazon.com: Influence: The Psychology of...Amazon.com: Influence: The Psychology of...

    Another classic that I recommend:

    "How to Win Friends & Influence People"
    by Dale Carnegie
    Amazon.com: How to Win Friends & Influence People...Amazon.com: How to Win Friends & Influence People...


    Marc
    Signature

    signature is on holiday

    {{ DiscussionBoard.errors[1294347].message }}
  • Profile picture of the author Gavin Stephenson
    I use ebizac,

    All in one suite. Autoresponder, Affiliate Program, Support Desk Manager, Product Manager, Ad Tracking.

    Totally worth it.
    {{ DiscussionBoard.errors[1294454].message }}
  • Profile picture of the author Rhett
    With as much success as many Warriors have had with list building, I'm surprised more haven't contributed yet. Anybody else want to add anything?
    Signature
    {{ DiscussionBoard.errors[1296312].message }}
    • Profile picture of the author Troy McDonald
      Originally Posted by Rhett View Post

      With as much success as many Warriors have had with list building, I'm surprised more haven't contributed yet. Anybody else want to add anything?
      Just been busy.

      I am partial to this, but Free Niche List Building Subscription Co-Op Co-Registration Service (niche specific list building)

      Works as a co-op where everyone works together to help each others lists grow.

      The only thing is that the only niche available at this time is IM (Internet Marketing).
      Signature
      {{ DiscussionBoard.errors[1296884].message }}
      • Profile picture of the author JR Rich
        I'm not so much into the mechanics of list-building as much as the rapport one builds with the subscribers.

        Again and again, I see list marketers "Over-Sell" to their list members - it's just one sales job after another until the subscriber is forced to yell 'uncle' and hit the unsubscribe button.

        Plus, that type of marketing becomes less and less effective as time passes since the list members become more and more "Immune" to the messages themselves.

        You have to have a nice balance established between real, useable content and the occasional sales message. Also, the sales themselves must be highly relevant to the list theme. Don't try and sell PPC products to a list focused on afghans!

        Treat your list with the highest respect and care - it will become your number one business asset!

        Regards,
        --JR
        {{ DiscussionBoard.errors[1296990].message }}
  • Profile picture of the author Dennis-White
    If you are looking to start building a list, you need to decide which niche or niches that you are going to go into first and ask yourself what kind of knowledge do you already have in this area and will you need to outsource some content to draw up for the list.

    The main thing with list building is relationships, I would rather have a awesome relationship with a responsive list of 500 then a crappy non responsive list of 3,000

    The major key is to provide quality to the list once you start building and I am sure you know plenty of ways to do just that. Provide free content others would charge for, free memberships, free audios, free interviews, and overall a free friendship! Don't think of them as a list but as friends, who are all interested in the niche you decided to jump into.

    There are a number of ways to start driving leads into your funnel and builidng your list:
    Article Marketing
    Video marketing
    Blogging
    Social Networking
    Forum Marketing

    The basic outline is like this... Create a squeeze page offer free quality content others would charge for , write articles daily, submit videos daily, bookmark and network daily, funnel all traffic from all your marketing efforts to your squeeze page capture emails, then funnel them into your auto-responder series where you build your relationship offer free stuff, sell affiliate products, teach tricks, info and tidbits, send videos and get personal and overall build a product that will one day be launched to them and repeat th process...

    Keep growing and expanding into other niches
    Signature

    Affiliate Marketer, business builder and Content Creator >Grab My FREE Internet Marketing Profits Book Here<

    {{ DiscussionBoard.errors[1296506].message }}
    • Profile picture of the author Rhett
      Originally Posted by Dennis-White View Post

      If you are looking to start building a list, you need to decide which niche or niches that you are going to go into first and ask yourself what kind of knowledge do you already have in this area and will you need to outsource some content to draw up for the list.
      If you don't mind me asking Dennis, have you found certain types of niches to stay away from? And conversely, are there certain types of broad niches to investigate? Before I offend anyone, let me give an example:

      Stay away from: computer hard drives.

      Investigate for niches: computer spyware removal.

      I hope I'm making sense to you all; if it's any consolation, it makes much better sense in my mind.
      Signature
      {{ DiscussionBoard.errors[1296774].message }}
  • Profile picture of the author Zeus66
    I don't disagree with Dennis, but it's not the only way to go about list building. Some very successful marketers focus on buyer lists to the exclusion of simple subscriber lists. With those, the aim isn't really to make friends, but to hit them with new stuff to buy more or less all the time. In other words, you're not really enticing or massaging the list to turn subscribers into buyers. They already are. You got them on the list as part of the process of purchasing something from you already. Those lists can be much lower maintenance and much higher profit, needless to say.

    John
    {{ DiscussionBoard.errors[1296869].message }}
  • Profile picture of the author LincolnKK
    Maybe I can help you a little bit.

    I've built my list from scratch 5 months ago while I was creating my product.
    I've accumulated 2507 opt-ins for my launch in this time span... without any ppc/ads.


    (1) Niche Selection:

    I selected a niche that I'm totally passionated about. So I didn't spend a lot of time selecting my niche.
    One thing that I did was to go to Amazon and read all the reviews on books related to my niche. They'll tell you exactly what they want from you! This is a pure goldmine.

    (2) Squeeze Page:

    At first, I swiped the Dating Advice For Men | How to Attract Women and Use Pick Up Lines squeeze page and I think they changed their squeeze page since that. But right now, I used exactly the same layout (with a slight change to the font) of this page: Non-Guru Case Study I think Ryan Deiss is the guy behind this squeeze page.

    I offer a cool short 5-minutes teaser in exchange of their emails (45% opt-in rate).
    So, thanks Ryan Deiss for this squeeze page.

    (3) Tools:

    I use Interspire Email Marketer. You can get a copy on their website. This is dirt cheap stuff considering the money you'll make with your list. It's all PHP and the software is uploaded to your webhost so there's no recurring fee. Amazing Stuff to be honest. I launched a product with it on my list. No problem at all. Everything is tracked. You have a lot of stats. Amazing piece of code.
    {{ DiscussionBoard.errors[1297049].message }}
    • Profile picture of the author JR Rich
      Originally Posted by LincolnKK View Post

      Maybe I can help you a little bit.

      I've built my list from scratch 5 months ago while I was creating my product.
      I've accumulated 2507 opt-ins for my launch in this time span... without any ppc/ads.
      I would be most curious on how you acquired 2500+ subscribers in five months with no advertising.

      The dating niche is highly competitive; how did you drive that much traffic to your squeeze page - if you don't mind my asking, that is?

      Regards,
      --JR
      {{ DiscussionBoard.errors[1297207].message }}
    • Profile picture of the author Rhett
      Originally Posted by LincolnKK View Post

      Maybe I can help you a little bit.

      I've built my list from scratch 5 months ago while I was creating my product.
      I've accumulated 2507 opt-ins for my launch in this time span... without any ppc/ads.


      (1) Niche Selection:

      I selected a niche that I'm totally passionated about. So I didn't spend a lot of time selecting my niche.
      One thing that I did was to go to Amazon and read all the reviews on books related to my niche. They'll tell you exactly what they want from you! This is a pure goldmine.

      (2) Squeeze Page:

      At first, I swiped the Dating Advice For Men | How to Attract Women and Use Pick Up Lines squeeze page and I think they changed their squeeze page since that. But right now, I used exactly the same layout (with a slight change to the font) of this page: Non-Guru Case Study I think Ryan Deiss is the guy behind this squeeze page.

      I offer a cool short 5-minutes teaser in exchange of their emails (45% opt-in rate).
      So, thanks Ryan Deiss for this squeeze page.

      (3) Tools:

      I use Interspire Email Marketer. You can get a copy on their website. This is dirt cheap stuff considering the money you'll make with your list. It's all PHP and the software is uploaded to your webhost so there's no recurring fee. Amazing Stuff to be honest. I launched a product with it on my list. No problem at all. Everything is tracked. You have a lot of stats. Amazing piece of code.
      Thanks so much for this information. Like others have asked, since you chose not use PPC as a form of advertising, how did you funnel potential subscribers to your squeeze page?

      Not trying to major in the minors here, but from what I've learned in this thread so far, there a powerful free marketing techniques to increase your subs, whether if be forum marketing, article marketing, video marketing, etc.

      Forgive my naivete, but from where I sit here as a relative newb to list building, I could do the work myself, or outsource, however it appears that forum marketing, article marketing, video marketing, etc. SEEM to give a branding effect, over say, PPC.

      Am I out on left field on this one?
      Signature
      {{ DiscussionBoard.errors[1297327].message }}
      • Profile picture of the author LincolnKK
        Originally Posted by jrrich814 View Post

        I would be most curious on how you acquired 2500+ subscribers in five months with no advertising.

        The dating niche is highly competitive; how did you drive that much traffic to your squeeze page - if you don't mind my asking, that is?
        Originally Posted by Rhett View Post

        Thanks so much for this information. Like others have asked, since you chose not use PPC as a form of advertising, how did you funnel potential subscribers to your squeeze page?
        When I analyzed the reviews on Amazon during my market research, I knew at 100% what kind of product my niche wanted.

        So I started creating the product they wanted (I'm passionated about my niche, so there's no problem for me to work on a product for weeks) and I leaked my progress on 3 different forums, posting my progress and I simply added a link in my signature to my squeeze page.

        By doing that I had around 4-5 opt-ins per day.

        After my product was completed at 50%, I have released a 5-minute teaser video of the product. I posted it on Youtube and 4-5 clones with a link to my squeeze page as well in the description. Jumped to around 15 opt-ins a day.

        The video has been posted on around 20 websites/forums/blogs so far... for free without me contacting them or anything.

        For the last month and a half, my list has grown by 40-50 opt-ins each day... totally free.
        {{ DiscussionBoard.errors[1298150].message }}
  • Profile picture of the author entrepreneurjay
    Im also trying to grow my email list, through article marketing, and classifieds mainly! Its a slow process kinda frustrating.

    I need to develp an effective squeeze page to ramp my signups up!
    Signature

    Free Quick Start Guide To Creating A Profitable High Converting Sales Funnel That Makes Money. http://jaysonlinereviews.com/go/free...-sales-funnel/
    {{ DiscussionBoard.errors[1297188].message }}
  • Profile picture of the author Zeus66
    It's a not-so-secret "secret" that you can build a list pretty fast right here on WF if your niche is IM or something related. Just run a $20 WSO, offer something useful for free (report, video course, etc.), and direct people to your capture page to get access.

    If you're in an unrelated niche, find some related forums and get involved. You'll have a pre-sold audience and can probably grow a list fast just by participating and offering good info in exchange for sign-ups.

    PPC works, but you really gotta be careful or you can lose your shirt in a hurry.

    Finally, once you have a list of about 1000 or so, you can seriously look into JV opportunities to scale things up. I know a few marketers who have taken lists in the 1000-1500 range to 4000-5000 in a matter of a few weeks with good JV partnering. There's a section right here at WF.

    John
    {{ DiscussionBoard.errors[1297309].message }}
  • Profile picture of the author DogScout
    I get 1-2 Aweber emails in my junk folder a day.

    I think the title of the email is more relevant these days

    If you have a 'relationship' with your 'herd' (as Dan Kennedy likes to call a list) then your name in the title stands a better chance of being opened and a link clicked even if it is in the junk folder.

    In my opinion and limited experience, there is no 'magic pill' in email delivery. Spending more (as much as $180 more) is just spending more. In my other opinion, an auto-responder company that raises the price as your number of contacts goes up is just taking advantage of the fact that a larger list equates to higher income and the ability to pay more. Their costs remain the same for 100 or 100,000 contacts as it is all automated. (If email ever comes out with a cost model, that would change, but for now, why pay more if it doesn't cost the provider more?)

    Just my opinion.
    {{ DiscussionBoard.errors[1298203].message }}
    • Profile picture of the author JBValentine
      Originally Posted by DogScout View Post

      an auto-responder company that raises the price as your number of contacts goes up is just taking advantage of the fact that a larger list equates to higher income[.]

      [snip]

      why pay more if it doesn't cost the provider more?
      Larger lists take more resources for timely delivery. Therefore, if you pay a flat fee for the auto-responder company to manage your lists, either you are subsidizing others or vice-a-versa.

      There's no free lunch. When the company is eventually inundated with 'abusers', something's got to give: Either the company changes the pricing model (generating many complaints, as usual) or they go belly up.
      {{ DiscussionBoard.errors[1299271].message }}
    • Profile picture of the author JR Rich
      Originally Posted by DogScout View Post

      In my opinion and limited experience, there is no 'magic pill' in email delivery. Spending more (as much as $180 more) is just spending more. In my other opinion, an auto-responder company that raises the price as your number of contacts goes up is just taking advantage of the fact that a larger list equates to higher income and the ability to pay more. Their costs remain the same for 100 or 100,000 contacts as it is all automated. (If email ever comes out with a cost model, that would change, but for now, why pay more if it doesn't cost the provider more?)
      I can understand this point of view. But (playing devil's advocate for a moment), companies such as Aweber are in business to make a profit. In Aweber's case, their USP can be said to be deliverability. The big shooters in IM choose Aweber because they know that they have better overall deliverability than any other service.

      Aweber has to have some sort of pricing model in order to survive and number of contacts per account seems to be the easiest to understand and implement. And really - 20 bucks a month for 500 subscribers is pretty dirt cheap! If we can't make $20 a month from 500 subscribers, we may need to re-evaluate our business model!

      Regards,
      --JR
      {{ DiscussionBoard.errors[1301543].message }}
  • Profile picture of the author uncle randy 71
    Another resource you may consider trying is www.terrydean.org. He echoes many of the same points made above concerning developing a relationship with your list as opposed to focusing on a HUGE list. He has a few products that may help you.
    Signature
    Need Cash Fast? I will show you How you can make $20 an hour writing articles!
    {{ DiscussionBoard.errors[1299036].message }}

Trending Topics