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Being the Most Expensive

by Anh Dao
4 replies
This is a serious question because I'm deciding on the pricing of my own product.

How is Clickfunnels justifying its high monthly fee?

There are lots of alternative landing page builders, some of them are funnel builders, that are much cheaper.

I see the same with MarketHero e-mail solution. It is very pricy.

A consumer can easily just shop around and find a cheaper landing page builder or e-mail provider.

What's the psychology or strategy behind making the high pricing work?
#expensive
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  • Profile picture of the author OptedIn
    Have you ever considered that the difference in price might be commensurate with the features/reputation/longevity/ease-of-use/training/support and many other factors?

    A $20,000 car will get you to the same places as a $200,000 car. Why would someone purchase one over the other?

    This is NOT rocket science. I don't do funnels. If I did, I know which product I'd be using. If your goal is to do something as inexpensively as possible, I doubt we'll ever be making the exact same purchasing decision.
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  • Profile picture of the author ryanbiddulph
    The thing to remember Anh; it is just money. It is only money. A neutral means of exchange.

    Nothing is cheap or expensive. It just is.....meaning based on someone's perceived value and fear or lack thereof in spending money, many folks spend $50 or $500 or $5000 without thinking twice. People who have limiting beliefs around money fear spending it; others, just spend, because they see business spending as an investment in growth, not losing money.

    It is about what you are getting (investment for future) not what you are giving (money). Think this way and you will rock it out online buddy.

    Ryan
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    Ryan Biddulph helps you to be a successful blogger with his courses, manuals and blog at Blogging From Paradise
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  • Profile picture of the author DWolfe
    Your Mom is sick and needs instant attention - Doctor 1 charges $50.00 a visit works in a dirty office, No certifications or testimonals except from the local funneral home.

    Doctor 2 Charges $100.00 a visit. Nice office friendly staff some testmonials not bad for a visit.

    Doctor 3 Charges alot more, Known for results in less than a day. Ultra Moderen Office and spot less waiting area. Top flight staff. Phones being answered, 100s of positive testiomonals. Featured in Magazinees and elsewhere as the best doctor in the area..

    So would you choose the $50.00 doctor with testimonals from the local morgue or Choice # 3 if you had the money ?

    Works the same way with products. Most of the time the higher quality stuff is cheaper, better, last longer in the long run.

    Above examples are made up. But similar to a actual Doctor that has to compete with free government programs.
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  • Profile picture of the author Anh Dao
    I see! Now it really makes sense to me. Big thanks !
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