Facebook ads/campaign issue
Hi guys!
I have a product I'll be launching on Kickstarter in the next few days, but email acquisition cost is really high at the moment and I'm getting desperate with Facebook marketing
. I want emails so I can engage people a few days before the launch. I am using a MailChimp automation that sends email on a daily basis (8 in total). The product I'll be presenting people are sports apparel with customizable pockets. See it on www.pocketify.com. Do you think the email automation is necessary?
The FB audiences I am working with are a mix of interests on Kickstarter or Kickstarter AND golf OR tennis. The audiences are in the EU, CA, US, ASIA and AUS+NZ. At first, I was simply advertising a 45% discount during my Kickstarter campaign. People were sent to a landing page to enter their email. The acquisition cost for it was as high as 7$ :S ... which is way too high.
Then I started running a contest called the 1 pocket a month for 1 year contest (you most probably guessed the prize already). I asked people to like and comment my post with pocket ideas + like page. The objective of the campaign was set to "interact with post". As soon as someone comments, a Messenger bot (ManyChat) enters the participant into an automation where I ask for their emails to confirm their entry in the contest. I have built a ZAP (Zapier) so that people's email are sent to MailChimp so they can enter the email automation. The problem is... after 50$ spent on those 17 ad sets and 62 different copy, I've received no comments... Let me know what you'd do differently.
I have a product I'll be launching on Kickstarter in the next few days, but email acquisition cost is really high at the moment and I'm getting desperate with Facebook marketing
. I want emails so I can engage people a few days before the launch. I am using a MailChimp automation that sends email on a daily basis (8 in total). The product I'll be presenting people are sports apparel with customizable pockets. See it on www.pocketify.com. Do you think the email automation is necessary?The FB audiences I am working with are a mix of interests on Kickstarter or Kickstarter AND golf OR tennis. The audiences are in the EU, CA, US, ASIA and AUS+NZ. At first, I was simply advertising a 45% discount during my Kickstarter campaign. People were sent to a landing page to enter their email. The acquisition cost for it was as high as 7$ :S ... which is way too high.
Then I started running a contest called the 1 pocket a month for 1 year contest (you most probably guessed the prize already). I asked people to like and comment my post with pocket ideas + like page. The objective of the campaign was set to "interact with post". As soon as someone comments, a Messenger bot (ManyChat) enters the participant into an automation where I ask for their emails to confirm their entry in the contest. I have built a ZAP (Zapier) so that people's email are sent to MailChimp so they can enter the email automation. The problem is... after 50$ spent on those 17 ad sets and 62 different copy, I've received no comments... Let me know what you'd do differently.
