writing book, need help

by Jonah
8 replies
Hey

writing a niche marketing book, need help, I remember reading a long time ago about this story of how a direct marketer gave away $100 bills to anyone who actually reads his book (it was in an obscure paragraph somewhere, told the reader to mail a SASE to his address) and like 3% or something of people actually did it.

Does anyone know or have a reference to this, maybe even the actual book in question?

Or was that just a big pile of you know what, lol myth story used to illustrate that most people never finish self help books?

Either way, if you know, let me know, thanks.
#book #writing
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  • I just did a thorough search. Nothing. Are you sure? Any more details? Names? Did it specifcally say SASE in the book or was it spelt out? Send everything you have.
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  • Profile picture of the author OptedIn
    Urban myth or fake news. Your call.
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  • Profile picture of the author Steve B
    Originally Posted by Jonah View Post

    . . . this story of how a direct marketer gave away $100 bills to anyone who actually reads his book



    If you try it . . . you'd better be sure you can afford to give away $100 at a whack. If this story is true, it most likely happened prior to the global Internet. Can you imagine a blogger or a torrent site giving away the "magic page number" or phrase to 100,000 followers? Who wouldn't trade a SASE and a stamp for $100?


    Steve
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    • Profile picture of the author Jonah
      oh now, this was done in like the 80's lol, for sure, way before social media

      who would be crazy enough to do that now, lol

      which,... I guess, kind of takes away from the point I'm making... hmmm
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  • Profile picture of the author Daniel Evans
    Even back in the 80's a single person would know that they could tell 50 of their friends or associates....and them, theirs, circumventing the book entirely.


    Daniel
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    • Profile picture of the author Jonah
      lol, good point

      So maybe this was a myth?

      Anyway, the point that I remember getting from that story, by whoever wrote it, and this was like, I don't know, 15 years ago? lol

      1) Very few people actually get to the end of a self-help book, no matter how excited they are when they first bought it.

      2) If you don't have credibility, you could tell people you're giving away $100 bills all day and nobody would take you up on it if it takes even the least amount of effort.

      These are still good points.

      So, I'll just present it as like... Kaiser Sose of Internet Marketing stories, to my readers.
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  • Profile picture of the author ryanbiddulph
    Write solving a specific problem for your internet marketing niche Jonah.

    Build your friend network daily. Help folks through your blog. Sell through Amazon, and link via your blog. Generate sales.

    Be patient. Be persistent.

    Gimmicks come and go because gimmicks offer no lasting value. Long term sales, like all good things, take time.

    Ryan
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    Ryan Biddulph, Blogger, Author, World Traveling Digital Nomad
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    • Profile picture of the author Jonah
      Thanks

      I'm actually directly telling my niche i'm writing the book and asking for their questions as I write it. I found this great community thats very very active
      and everyone loves it. Very good response so far from the community. They seem excited and can't wait until I finish it.

      But thanks for reminding me about the blog and such.

      Next step is putting up a capture page, getting emails

      Perhaps I should wrap that around a social network somehow?
      Like... tell a friend get 5 chapters free, something like that?
      I just can't think too much about it, focusing on writing right now.

      My sales model is basically, really good, long, helpful book for cheap, then backend workshop/class style thing later... the niche is tricky, very skeptical, not burnt out necessarily, just, highly educated and highly skeptical and not going to be willing to pay a large amount upfront for marketing knowledge.

      Within a year I want that book published, so I'm going to employ the "use userbase to make your book popular" tactic as well

      but that's all long term, right now, I gotta focus on writing it

      if you have any ideas/tips I'm all ears
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