The current advertising plan is to offer a referral program to niche bloggers, group admins etc so they can act as resellers and spread the word to their users in exchange for a percentage of the users' lifetime fees.
My question for the experienced members here:
1) what should I keep in mind when approaching potential resellers?
2) what is a good starting percentage to offer these resellers? we are currently floating around 20%.
Any other tips, advice etc is very welcome.