Multiple Company Websites?

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Does anyone have experience using multiple company websites? My company has our main website, but we also have one that is a template provided by our corporate parent company. Does it improve our SEO to keep both published, or will it just cause confusion? Would it benefit us to link them in some way? Any input is appreciated!
#company #multiple #websites
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  • Profile picture of the author Steve B
    Just personal opinion here . . .


    One website that strategically combines both your company (as the main focus) and the parent company (with lesser focus but a brief explanation of the relationship and link to their "home" or corporate web site) will accomplish the "tie" or association you need.


    The key is your audience . . . as it always is in online business. What serves them the best? Why did they come to your web site?



    Without knowing your particular situation, my guess is, you want your audience to focus on your company and what it offers rather than the fact that you have a parent company. It's your services/products that should be the main focus of your site if you plan to sell anything. IMO, two web sites will be more confusing to the audience and more work for you.


    The best,


    Steve
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  • Profile picture of the author Frank Donovan
    I agree with Steve. Further, I think it might be a good idea to ditch the corporate template and get your parent company to link to your main site.
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  • Profile picture of the author Jessie Ann
    Thank you for your thoughts! I was advised by a corporate brand ambassador to capitalize on both, however, I'm not a fan of the corporate site because we don't have as much control over the content, and my worry is if we have two active sites, and one that we don't update as regularly, potential clients may stumble upon the outdated site.
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  • Profile picture of the author Sid Hale
    First, I question whether you should be asking our opinion, rather than raising the issue with your parent company. It's THEIR decision, and what we think is immaterial.

    If the parent company has put that decision in your lap, then (IMHO) a lot depends on how closely related the two companies are, and you haven't given us that information.

    For instance, here in the U.S. we have cereal companies that are wholly owned subsidiaries of tobacco companies. As you might expect, the 2 companies maintain totally separate web presences.


    If the corporate structure is such that your company is a separately organized legal entity (as implied by your original description), there is one very significant reason to maintain 2 separate web sites.

    At any point in the future, your parent company might choose to sell your company. If that should happen, it is easier to simply transfer legal ownership of your company (i.e. ownership shares), including ownership of its domain (web site).

    Originally Posted by Jessie Ann View Post

    Does anyone have experience using multiple company websites? My company has our main website, but we also have one that is a template provided by our corporate parent company. Does it improve our SEO to keep both published, or will it just cause confusion? Would it benefit us to link them in some way?
    If they are 2 separate legal entities (even though one is wholly owned by the other), SEO is the least important consideration for deciding whether to maintain both web sites as:
    1. SEO can be accomplished on both sites, individually, on a page by page basis, and
    2. It's fairly simple to link from parent company web site to subsidiary company web site (and vice versa).

    Depending on the age/maturity of your company's web site, it's "branding", etc. it could be detrimental to abandon everything you've already built, but parent company management may not give you a choice.

    In that case, you probably need to "sell" them on the benefits of retaining your existing web presence and using the "template" provided by the parent company as a separate section of their web site that simply gives an overview of the subsidiary and links to your existing site. Likewise, the "About Us" page on your existing site can mention the relationship and link back to the parent company.

    Make the logical choice.

    SEO is applied to individual pages and should be the least important consideration in this context.
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    • Profile picture of the author Jessie Ann
      I can see how the question is dependent on the specifics of the relationship. In this case, my company is a franchise of a much larger corporation. We operate under their brand name and our DBA. We have corporate identity standards we must maintain, but we are at liberty to make decisions regarding our own marketing as long as we stick to them. They have provided us with another, separate website platform to use as part of our franchise, but we are limited in how we can publish content because of the way it's formatted. Both sites up for discussion are for the same company, active, and coming up in client searches. It exists for us to take advantage of, and is out there either way. My options are to maintain both sites regularly, or link the two.
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  • Profile picture of the author ryanbiddulph
    Thank you for your thoughts! I was advised by a corporate brand ambassador to capitalize on both, however, I'm not a fan of the corporate site because we don't have as much control over the content, and my worry is if we have two active sites, and one that we don't update as regularly, potential clients may stumble upon the outdated site.

    Exactly Jessie Ann; confusion arises when potential clients see an outdated site or a site clearing not run by folks sharing the same vision. Disconnect.

    1 company = 1 core vision. Gotta be this way or the company dilutes its brand, and this leads to all sorts of problems.

    Every page and post on the site should fit like the pieces of a puzzle, to do it right.

    Ryan
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  • Profile picture of the author Frank Donovan
    It depends on your particular agreement, but if you're operating as a franchise, you could probably ditch the standard template and continue developing your own site. However, you'd likely still have restrictions on what content you could publish.

    On the other hand, if you're able to keep the corporate site updated with your own content, that could be preferable to running your standalone site. That way, you might be better positioned to take advantage of any national or generic brand promotions by the parent company.

    Ultimately, it comes down to how much of your business is driven via your online presence and what your customers expect/prefer. All else being equal, I'd opt for keeping one site rather than managing or linking the two.
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    • Profile picture of the author Sid Hale
      Originally Posted by Frank Donovan View Post

      It depends on your particular agreement, but if you're operating as a franchise, you could probably ditch the standard template and continue developing your own site. However, you'd likely still have restrictions on what content you could publish.

      On the other hand, if you're able to keep the corporate site updated with your own content, that could be preferable to running your standalone site. That way, you might be better positioned to take advantage of any national or generic brand promotions by the parent company.

      Ultimately, it comes down to how much of your business is driven via your online presence and what your customers expect/prefer. All else being equal, I'd opt for keeping one site rather than managing or linking the two.
      I agree!
      There is a huge difference between a franchise vs. a subsidiary company.

      There are also many other questions that should be evaluated.

      Is the franchise limited, by geographic (physical) territory?
      Does your business have a physical location?
      Is your product offering limited by the franchise issuer?
      Would your business benefit from a business locator service?
      Does the franchise issuer provide such a service?

      If the brand is well known, there are benefits to maintaining that "branding" - beyond just the corporate name/logo. Without knowing more, it's difficult to make an informed suggestion. (the answer would be different for an automobile dealership vs. a pizza hut franchise.)
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