There are two sides to this argument. On the one side, marketers believe that selling low ticket information products to your list will only go so far. They generally don't take action on what they read, so they don't get results, and they either wait for another product to buy, and the cycle repeats. The proposed solution is that they need a coach to show them HOW to do something, and not just TELL them in a book.
The other side is that instead of a customer buying into a coaching program, they should learn through trial and error, through experience. Many marketers feel that coaching is a waste of money, so they don't buy it and they don't offer it.
What do you think?