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combining video production and online marketing or doing just coaching ?

by McCloud94
4 replies
I used to do video production and photography... mainly corporate shootings, image films, 'after movies' from business events etc.
Plan - shoot - edit - review - deliver.

Now I was looking to incorporate that into a complete marketing / online presence / corporate identity package for mid- to large businesses.

Offering consulting / coaching, creating sales funnels, websites, sales copy, newsletters, social media, ads... BUT, with video production incorporated in the process.

Video sales funnels, video ads, proposals, explainer videos etc.

This would make my proposition more unique and interesting, since not too many people do this (on the other hand, seems like almost everybody nowadays is doing just fb ads, conversion funnels...)


I'd be targeting mostly non-english speaking businesses that are trying to reach international clients. Or even if they communicate in english, they have no idea about proper online marketing, running ads, gathering analytics etc.
Based on this fact, I am 100% sure my services would be invaluable to them and would help boost their business -
if I'd only produce a video for them as I used to do, it would have close to 0 value as they wouldn't know how to turn that into profit.

HOWEVER - I am not a true professional in either of these skills / services except for video production - which I'm highly skilled at, enjoy doing, have been doing for clients for several years and people love my work.

I do have solid experience with the rest but have never done this for clients and don't have testimonials to show to prove my credibility and competence - therefore would sub-contract or outsource most of these tasks.


Eventually, I could only go the coaching route - showing businesses how to successfully reach, communicate and win international, high-paying clients.

This would have the great benefit of location independence and would be much more hassle free.


What do you think ?
I'm sure there are a lot of gaps in my concept and ways I can make it better.

What is your opinion on having testimonials ? I've heard you don't actually need them and that potential clients rarely ask.. Giving them what they need is what matters.

But based on what can the client trust me and pay 2 to $5000 for my services upfront ?
#coaching #combining #marketing #online #production #video
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  • Profile picture of the author GordonJ
    Originally Posted by McCloud94 View Post

    I used to do video production and photography... mainly corporate shootings, image films, 'after movies' from business events etc.
    Plan - shoot - edit - review - deliver.

    Now I was looking to incorporate that into a complete marketing / online presence / corporate identity package for mid- to large businesses.

    Offering consulting / coaching, creating sales funnels, websites, sales copy, newsletters, social media, ads... BUT, with video production incorporated in the process.

    Video sales funnels, video ads, proposals, explainer videos etc.

    This would make my proposition more unique and interesting, since not too many people do this (on the other hand, seems like almost everybody nowadays is doing just fb ads, conversion funnels...)


    I'd be targeting mostly non-english speaking businesses that are trying to reach international clients. Or even if they communicate in english, they have no idea about proper online marketing, running ads, gathering analytics etc.
    Based on this fact, I am 100% sure my services would be invaluable to them and would help boost their business -
    if I'd only produce a video for them as I used to do, it would have close to 0 value as they wouldn't know how to turn that into profit.

    HOWEVER - I am not a true professional in either of these skills / services except for video production - which I'm highly skilled at, enjoy doing, have been doing for clients for several years and people love my work.

    I do have solid experience with the rest but have never done this for clients and don't have testimonials to show to prove my credibility and competence - therefore would sub-contract or outsource most of these tasks.

    Eventually, I could only go the coaching route - showing businesses how to successfully reach, communicate and win international, high-paying clients.

    This would have the great benefit of location independence and would be much more hassle free.


    What do you think ?
    I'm sure there are a lot of gaps in my concept and ways I can make it better.

    What is your opinion on having testimonials ? I've heard you don't actually need them and that potential clients rarely ask.. Giving them what they need is what matters.

    But based on what can the client trust me and pay 2 to $5000 for my services upfront ?
    I think...focus on your strength. If you still have the video equipment, you can do a couple of very quick things.

    1) Start a film school, one which specializes in shooting corporate shootings.
    2) Reach out to prior clients with a special package offer, which could include a YouTube channel.
    3) Start an agency, seems to be a Warrior 'go-to' these days, the guy running the WF has a course, says he did it in 90 days.
    4) Do some fantasy/sports photos, shoot local football teams, star athletes for college coaches.

    Put your skills to work right away. Why compete with thousands with a commodity when you have professional skills not being put to work? That's what I think, anyhow.

    GordonJ
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  • Profile picture of the author Steve B
    Originally Posted by McCloud94 View Post

    . . . except for video production - which I'm highly skilled at, enjoy doing, have been doing for clients for several years and people love my work.



    McCloud,


    I echo what Gordon said. If you are already skilled at video production, you enjoy doing it, and your clients love your work . . . why not make that the central focus of your business?


    I mean, it doesn't get any better than that - being highly skilled at something you love and others see the value in it! Stay highly niched and focused - there is a huge pool of prospects for your skill.


    Leave the web site and funnel creation, copywriting, consulting, social media stuff to the others who already have those skills. Don't feel like you have to add these other things to your plate to make significant money.


    The best to you,


    Steve
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    Steve Browne, online business strategies, tips, guidance, and resources
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  • Profile picture of the author JohnVianny
    Sign up with Odesk.com so you can have a track record verified on third parties, these testimonials you lack.

    And then escalate it in your business for teaching the "how to".

    you can also sell a course on udemy,
    Just to create an authority.
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    Learn my Simple 3-Step Formula Earns me over $146.72 in 12 Hours using Emails: Click HERE!
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  • Profile picture of the author McCloud94
    thanks for the input guys.


    I totally agree with the fact that it doesn't get any better than getting paid for what you love doing.

    At the same time, since I am working for a company, as well as doing my own thing right now, I was trying to automate / outsource and make my business as location independent as it gets so it doesn't interact with the work I am doing for the company.

    From what I see around me, online marketing is where the money's at.

    Coaching businesses on how to do it properly would mean having just a few high-tickets clients in 'rotation' - something like a 4 or 8 week mentoring program where I'd take them from 0 to 100 and give them tons of value. Plus have my small team of 3-4 people that would then take care of delivering the actual website / sales page, facebook ads etc.
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