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Success with or without presell

by visimedia
12 replies
Whether u r promoting affiliate programs or cpa u will always hear presell vs direct linking

I personally heard more success with preselling

Have u found more success with or without presell page?
#presell #success
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  • Profile picture of the author Wile E Coyote
    The correct answer is always going to be "it depends".

    The traffic source that you're using, your relationship to them, sales copy, the actual product , the call to action used, the price are all variables in this.

    For example, let's say you are using Bing Ads to a pre-sell page while I am using an email to my list direct-linking. We're promoting the exact same product and page. The results could be massively in favor either way.

    You'll have to test presell pages vs direct linking throughout the lifespan of your campaign(s).

    A "presell" page could in fact be causing them not to buy as well for example.
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    • Profile picture of the author OptedIn
      Originally Posted by Wile E Coyote View Post

      The correct answer is always going to be "it depends".
      That will generally apply to most things in life and business. :-)
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  • Profile picture of the author ryanbiddulph
    Neither Vis; just help people for free with your content, persistently, build your friend network, and sales will grow. Focus on serving people. People serve you, via sales. Be generous, patient and persistent. Sales grow.

    Ryan
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  • Profile picture of the author visimedia
    interesting answers so far, but I hope people will share based on their experience (telling story will reflect that easily)
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  • Profile picture of the author Steve B
    Originally Posted by visimedia View Post

    Have u found more success with or without presell page?



    Visimedia,


    IMO, there are times when each strategy will outperform the other. So as Mr. Coyote stated ... it depends.


    Generally speaking, the fewer hoops you force a prospect to jump through, the better off you are. However, it is also true that prospects want information, compelling benefits for themselves, and a reason why your product or service is their best choice. They also like social proof about the product in question and endorsements from people they trust.


    So for example: if your product sales letter is very thorough and does all of the above and then some, it may be plenty of information on which a prospect can base his choice. In this case, a presell may not be needed.


    On the other hand, a presell is often important in order to "warm up" and motivate a prospect to even click to the sales page.


    From my own experience, I would say that preselling is important maybe 80% of the time in my own marketing (that's just a guess). Your own experience will vary, of course. I mostly market my own products.


    Steve
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  • Profile picture of the author savidge4
    It simply does not " Depend " unless you are selling a product that is well know and using say paid advertising with a direct link.. you need to pre sell.

    More importantly... in most cases you are wanting to develop a " list " so drawing them in, and then preselling the offer has a slight tendency ( can you hear the sarcasm ) to increase your conversion rate.
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    • Profile picture of the author Wile E Coyote
      Originally Posted by savidge4 View Post

      It simply does not " Depend " unless you are selling a product that is well know and using say paid advertising with a direct link.. you need to pre sell
      Which is exactly why I brought up everything "just depends".

      You can't account for all the situations or the methods he/she is using. If it's not a well-known product and they are advertising to a list or a social media following, the post/email/copy may well be the presell for the product. Which then you wouldn't need a specific presell page. In other situations, a shorter teaser bit of copy to the page itself would convert higher. Other times, as you mentioned, you're promoting to someone else's list or using cold traffic in which you would benefit to adding them to your list for example.

      I personally feel the issue with most internet marketers is most of the "gurus" try and find these all-knowing and ever-present rules to apply to everything. These just simply do not exist. For example, #1 - Build an Email List. If you are running SMS or Social Media campaigns, you could argue that building an email list isn't your biggest leverage point.

      Example: Trying to build an email list from FB where you may get major boosts by using one of the FB Messenger Bots/Tools. They originally engaged you on FB, so you know they have some portion of their attention on FB on some days. Taking them off FB, where you first had contact could diminish your results drastically.

      An entry-level marketer, for example, may be decreasing the conversion rate with what they consider a "pre-sell" page when you look at the data, it's not pre-selling anything.

      All ideas are perishable. You're better off testing than to bring in preconceived ideas that you believe are right.
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      • Profile picture of the author savidge4
        Originally Posted by Wile E Coyote View Post

        Which is exactly why I brought up everything "just depends".

        You can't account for all the situations or the methods he/she is using. If it's not a well-known product and they are advertising to a list or a social media following, the post/email/copy may well be the presell for the product. Which then you wouldn't need a specific presell page. In other situations, a shorter teaser bit of copy to the page itself would convert higher. Other times, as you mentioned, you're promoting to someone else's list or using cold traffic in which you would benefit to adding them to your list for example.

        I personally feel the issue with most internet marketers is most of the "gurus" try and find these all-knowing and ever-present rules to apply to everything. These just simply do not exist. For example, #1 - Build an Email List. If you are running SMS or Social Media campaigns, you could argue that building an email list isn't your biggest leverage point.

        Example: Trying to build an email list from FB where you may get major boosts by using one of the FB Messenger Bots/Tools. They originally engaged you on FB, so you know they have some portion of their attention on FB on some days. Taking them off FB, where you first had contact could diminish your results drastically.

        An entry-level marketer, for example, may be decreasing the conversion rate with what they consider a "pre-sell" page when you look at the data, it's not pre-selling anything.

        All ideas are perishable. You're better off testing than to bring in preconceived ideas that you believe are right.
        Here is the thing.. you are trying to rationalize single point of contact... Hey if its email its this.. or if its FB its this.. or if its cold traffic than this... but what happens to consistency of message? Are you only targetting one path of traffic or multiple? Im a multiple path of traffic kind of guy. My websites are hubs to a bigger synergystic wheel that brings new traffic to that hub.

        So I will use the outer rings of my wheel as " Bait " I can then pre sell them.. or as I get closer to the hub say FB or e-mail.. I can use those platforms to presell.. Or on the site directly.. you will enter the funnel at a pre sell stage. and this equates to consistency. Consistency in delivery and message across all platforms is a fundamental trait of success.

        And I am not jus saying that to be a piss ant..I am saying it because it is pretty much a Truth in marketting. I am saying this because THIS is what really works - not just for me.. But for Big brands like Coke down to small little home town mom and pop shops that deliver the same message on radio in the newspaper and commercials on the evening news. Internet marketing is no different. MARKETING is MARKETING.

        Im not a Guru.. dont claim to be one, but I do have many many years of experience. Im not selling anything ( in terms of training ) I am simply sharing what it is I know to work. and I TRY to share things that work kinda on that universal level. Meaning what ever it is you are selling on what ever platform.. the concepts will work. And I will say it again and again without reservation.. The art of PreSelling is probably the #1 skill ANY marketer needs to learn.
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  • Profile picture of the author Jason Kanigan
    The real question is:

    "What level of awareness are your prospects from this traffic source at?"

    If they are at any other level than "I know the problem, I know there are solutions, and I am looking at buying now to solve my problem," then you need to pre-sell.
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  • Profile picture of the author ChrisBa
    Originally Posted by visimedia View Post

    Whether u r promoting affiliate programs or cpa u will always hear presell vs direct linking

    I personally heard more success with preselling

    Have u found more success with or without presell page?
    I would think preselling is almost always better.. I can't really think of any time that it has not yielded better results than not doing it for me.
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    • Profile picture of the author myob
      Originally Posted by ChrisBa View Post

      I would think preselling is almost always better.. I can't really think of any time that it has not yielded better results than not doing it for me.
      I have found that having a preselling system (not just a presel page) is far superior for effective conversion rates, particularly in the uber competitive niches in which I market.
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  • Profile picture of the author himachaltour travel
    I did not hear about presell pages before
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