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Low budget strategy: Single landing page with two options. Thoughts?

by hugpatrol
6 replies
I'm marketing several books by the same company and want to help them out in a simple, yet effective way on a low budget.

It would be ideal to create just one landing page for each book and possibly send them all to the same thank you / post-purchase page.

I'm thinking about structuring each landing page like this-ish: https://postimg.cc/image/m29rpa2il/ (quick mock-up), where they can

1. DL a couple of free chapters in a pdf (where the final page is a sales page that links back to the landing page with an offer.)
2. Pre-order / purchase the book.

Then include a 'fb like' option and / or an email sign-up to newsletter on the collective thank you / post-purchase page.

Thoughts about this strategy? Improvement suggestions?
#budget #landing #low #options #page #single #strategy #thoughts
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  • Profile picture of the author ryanbiddulph
    I'd ask HP; what do you give readers up front for free to generate interest in the books?

    If I come across a landing page, unless a trusted pro offers the info, I close it out. Newbies or struggling folks may opt in or buy, but you'd be better off running a content rich blog to gain trust, to build your authority, and to scale effectively long term.

    Run a content-rich blog, link to landing pages from there, and grow your business now, and long term

    Bigger budget and more effort, but it's the better way to do it, for long term success.

    Ryan
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    Ryan Biddulph, Blogger, Author, World Traveling Digital Nomad
    If you want to become a full time blogger you can buy my eBook here
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    • Profile picture of the author hugpatrol
      Thanks Ryan.

      I fully agree with this. At this junction I do not have that option however. I was brought in last minute for a low-budget promotion, so not time nor resources to build much. Trying to make the most out of a narrow time-frame (3 weeks) and only a few billable hours.
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  • Profile picture of the author GordonJ
    Originally Posted by hugpatrol View Post

    I'm marketing several books by the same company and want to help them out in a simple, yet effective way on a low budget.

    It would be ideal to create just one landing page for each book and possibly send them all to the same thank you / post-purchase page.

    I'm thinking about structuring each landing page like this-ish: https://postimg.cc/image/m29rpa2il/ (quick mock-up), where they can

    1. DL a couple of free chapters in a pdf (where the final page is a sales page that links back to the landing page with an offer.)
    2. Pre-order / purchase the book.

    Then include a 'fb like' option and / or an email sign-up to newsletter on the collective thank you / post-purchase page.

    Thoughts about this strategy? Improvement suggestions?
    The books are all published by the same company? Are they "themed", for example, cookbooks, or gardening that type of theme.

    Are they diverse, covering many subjects? Are they already available elsewhere?

    Before we can offer an experienced answer to you, help us help you with a little clarification, OK? I can then direct toward other publishers who don't use Amazon to sell books, they do mostly DIRECT to consumer sales.

    GordonJ
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    • Profile picture of the author hugpatrol
      Thanks GordonJ!

      They are very diverse, the only thing they have in common is the same publisher. Also this is in Europe, so no Amazon. Sales go through the publishing company's online store.

      Appreciate your time & any suggestions!
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      • Profile picture of the author GordonJ
        Originally Posted by hugpatrol View Post

        Thanks GordonJ!

        They are very diverse, the only thing they have in common is the same publisher. Also this is in Europe, so no Amazon. Sales go through the publishing company's online store.

        Appreciate your time & any suggestions!
        You have several options, first, I suggest you look at the late Melvin Powers site, google to find, and then hit on a book, like THE MAGIC OF THINKING SUCCESS. You will see that book featured, with it's own promotion AND similar books to the right. Just like Amazon shows you "people who buy this book, also bought that one"...increases books per sale.

        Search for FC (Frank Cawood and assciates), they publish a variety of books, and they do a FEATURED PRODUCTS slide show.

        It depends on your traffic source, if they are finding your site via advertising, you have probably chosen a book title or group to feature. In this case, you want to give that person exactly what they came for. And nothing else. So, you could at the Call To Action also use the Amazon- "people who bought this also bought that" method OR, you might do a one time offer, or make the second book an upsell or add on at a discount.

        Since you have a lot of books to work with, how does the company organize them?

        When I consulted with Green Tree Press of Erie, PA, they only sold books via direct response marketing either full page ads in magazines or direct mail. One book, HOW TO MAKE YOUR COMPUTER AS EASY TO USE AS YOUR TELEPHONE sold millions of dollars and made the author, with a little % contract, a millionaire too.

        Are they printed in different languages? Can you only selll to Europe? Are you just an affiliate?

        These questions will help you to hone in on the best FOR YOU, way to go about selling someone else books, OK?

        I knew Melvin Powers and his method was very successful, spend some time looking over his site, which sells many different kinds of books, but likes to FEATURE one with its own promotion.

        GordonJ
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        • Profile picture of the author hugpatrol
          Thanks for your thorough reply, I appreciate your time! Will look into that
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