I am going to use facebook as an example here for an advertisement as im pretty sure no matter what type of business you have online almost every business uses social media advertising nowadays. Now, let's say i want to sell a product in the weight loss niche and i use the keywords (weight loss) etc well that's not really defining who may be interested in that specific product. It's to broad a keyword. So we have to narrow down and really work out WHO in the weight loss niche would be interested in my product, people who like tread mills, people who like weight loss supplements etc etc.
However, that can be done easily enough because it's a niche that has a lot of interest but let's say i want to market and advertise a desk lamp for example. How does one go about defining your target audience for that product? I am really interested in knowing how to do product research correctly and learning what way you guys really zone in on who may be interested in very specific products. So answer me, if you where to advertise a desk lamp. Who would you advertise to? Also what methods do you use to really narrow down your audience to target to.