I'm clickbank affiliate. I'm using adword to direct traffic to my landing page.
When i use general keywords for my product(eg; fat loss magic), i got round 50clicks and 500impressions with only 5 sales.
But when i used general keywords such as "fat loss" or"lose fat fast", i got more clicks and impressions. But no sales. If i use produt name, not all people with intention to find loss weight program, knows the name of the product.