Attention marketers: Free Will is overrated and old school: Mind Control is the future!
Are you still playing that tired old persuasion game? Are you trying to appeal to your buyers with outdated methods that seek to merely "influence" people's buying decisions?
You're living in the past! You are simply giving the prospect far too much credit by letting them make decisions. In the future, all the best marketers will be using powerful, secret manipulation techniques that get directly inside the mind of the prospect, hijacking their power of decision, and literally forcing them to buy.
This is not unethical, because, after all, who better to decide what's best for people than a bunch of ambitous strangers armed with secret "emotional trigger words", designed to seperate them from their money? (oh yes, and who are also selling some wonderful stuff which of course, justifies the manipulations...yada yada yada)
Can't you taste the power, the glory, the ultimate marketing success?! Too long have we let the people decide how to spend their own money; merely seeking to persuade them to decide to buy from us! It's time to adopt the new contemporary, contemptuous attitudes toward the mark...er, prospect. Freedom and dignity are mere quaint ideas from the past.
Aren't you tired of being in the "one down" position of having to rely on the customer to decide if they want what you have? With the new, mind control marketing, prospects will by like puppets, with you pulling the strings.
I wouldn't bother to address this topic, if it weren't for the rather disappointing response these ideas are getting. Those who are critical of the idea generally restrict themselves to questions of it's effectiveness and tactical issues. Very few people seem concerned at what I view as the quite obvious moral problems with it.
I do agree with the skeptics that it is next to impossible to "control" someone else's mind with the language you use in your copy. Obviously it's possible to evoke certain feelings, that might make your benefits pop more, but that's a long way from mind control.
The exception is when an individual has been traumatized in a way that is understood by the marketer, and shame on any marketer that would seek to profit from such trauma.
My point is, human greed is a force in all of us, but it should always take a backseat to maintaining high moral standards. The only mind anybody has any business seeking to "control" is one's own. There is plenty of money to be made without seeking to deprive people of the power to make a decision.