Crush it with customer reviews
I immediately put myself in the position of his competitors thinking; "how can you compete with that?"
Then I wondered how on earth can you get that many people to agree to do that many reviews where:
- The lighting was great.
- The length was optimal.
- The tone / pitch was natural.
It was EXTREMELY obvious to me that some "reviews" were made by friends or acquaintances as they were too polished to have been done by just a "happy newbie." He used those reviews first, then the "regular joe" reviews down the list.
But... how? How do you get hundreds of people to EAGERLY review a product? During my last product promotion I literally had to wait for the social media mentions and shout outs to occur as asking for reviews got me no where.
So here's what I will be doing for my next launch.
- Pushing them through the funnel to the main offer.
- X% of traffic will be made an offer. Y% will be made a KILLER offer; g'et this killer product for free here!"
- Those who receive the free offer will have 24 hours to consume the material, after 24 hours, they're at liberty to pay... Or...
- They can receive lifetime access if they submit a review that I actually want to use. If I don't want to use it, they won't get it free. Thus, they may be inclined to go back to the drawing board and re-submit something useful.
Now, all of this relies on the material actually being valuable enough for people to want to earn it with their "sweat" (reviews).
However, it's the most sensible approach to me and while I have no clue how this gentleman got that many reviews I surmise he had some sort of leverage as humans are self interested. If you make an amazing product that helps me become more successful and you beg me for a review, I'm not motivated in anyway shape or form to offer one up... I've already paid you. I thanked you. See ya later!
Anyway, what do you guys think? How important are VIDEO reviews to your business or offers?
Steve Browne, online business strategies, tips, guidance, and resources
SteveBrowneDirect
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