How to calculate conversion rate

5 replies
How do you calculate how many people you need to go through your funnel for you to reach a certain goal?

Lets say you want to convert 1,000 people into paying customers... How do you calculate how many people nshould see ypur offer and how many of those do you need to convert percentage wise.


I know there's a way to do this but i forgot.

Thanks in advance.
#calculate #conversion #rate
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  • Profile picture of the author Gambino
    Your conversion rate (for purchases) is simply the percentage of visitors to your website who purchase.

    To make it easy... If you have 1,000 visitors and 100 of those visitors buy... your conversion rate is 10%.

    In that case, to get 1,000 buyers, you'd need 10,000 visitors.

    Of course, things could drastically change depending on where those visitors come from.
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  • Profile picture of the author Shankar Das
    I also confused about this matter.
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  • Profile picture of the author Steve L
    Originally Posted by uberpreneur View Post

    How do you calculate how many people you need to go through your funnel for you to reach a certain goal?
    You typically don't know what your conversion rate for a particular offer will be unless you've ran the offer before, or you've ran a similar offer before.

    Originally Posted by uberpreneur View Post

    Lets say you want to convert 1,000 people into paying customers... How do you calculate how many people nshould see ypur offer and how many of those do you need to convert percentage wise.
    A good base conversion rate is 1%, if you're converting better than 1% of your traffic into a customer than you're doing good. It also depends on your profit margins and what you're selling too of course.

    A 1% conversion rate would be 1 sale out of every 100 people that view your sales letter.

    There are a ton of variables that play into what conversion rate you'll actually see for your campaign, again you typically don't know the conversion rate until the campaign has begun or ran for a bit.

    I've ran similar campaigns for small local businesses in the same industry across several different cities, and they all had different conversion rates, because conditions are different in every marketplace, with every business, and there are a lot of variables to consider.
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  • Profile picture of the author Janvi Arora
    A Conversion rate is the number of times a goal is completed divided by the number of people who had the opportunity to complete that goal. So if you have 100 visitors and 2 out of those 100 complete your goal, then your conversion rate is 2%.
    Now say you have 2% conversion rate and you need 100 visitors that convert into your paying ones. So,
    100(Paying Customers) ÷ ?(Visitors you need) X 100 = 2%(Your average Conversion rate)
    100 ÷ 5000 X 100 = 2%
    So you will need at least 5,000 visitors in order to get 100 customers.
    You can check your conversion rate in Google Analytics account if it's linked with your website. It will also make you understand better.
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