Do You See Things as They Really Are?

6 replies
I've learned through my own personal experience and by watching others that often would-be business owners cheat themselves by undermining their own income efforts.

Sometimes knowingly, but often innocently, they sabotage their own actions by spinning their wheels doing all kinds of daily "business activities" that they believe are the important steps to earning online income.

In other words, they go through the outward motions of appearing to have a business, yet they constantly struggle to
  • accomplish basic business setup
  • build a simple email list in their niche
  • set up "buy buttons" and a financial transaction system
  • send out offers and sales letters to prospects
  • create or license products that fit the demand of their specific niche
  • create and distribute their original content linking to their site and offers
  • reach out to potential partners and niche authorities with profit sharing ideas
I know from experience it's easy to distract yourself with unimportant things that you justify as "needing to get done" . . . when in reality, those things can usually be ignored without harm to your business.

Our reasons why we never really get our business off the ground become excuses and negative thoughts and we begin believing them as truths.


Our brain tells us that "it's not our fault," that "we have to do this, this, and that" in order to make money, that maybe we aren't smart enough, or creative enough, or that this guru or that product is a scam because it didn't work for us (even though we really never gave it a fighting chance for success).

Instead of seeing things as they really are, we start believing the lies we are telling ourselves and the negative thoughts we have about why income isn't happening. And all of a sudden, those lies become kind of an alternate reality - our thoughts and beliefs don't support things as they really are anymore.

From the view at 40,000 feet, making money online is really very simple. You find a niche where money flows freely, gather an audience and learn what they want to buy to solve a problem or fulfill a desire, then you find or create a solution that you can sell to that audience directly or as an affiliate. Doesn't sound to hard, does it? Why can't we all just do that?

Few realize the vast reach of the Internet or the size of niches that may appear to be very narrow. Newbies don't understand that a full time income can be earned from a very small following of the right prospects. Most don't believe that substantial income can be generated with just one single simple idea or one "boring" and common strategy that is not at all innovative or creative.

You don't have to master all the latest strategies, methods and actions of the gurus to make good income. You don't have to have a list of 50,000, a marketing PhD or an advertising budget the size of Walmart's.

You won't find success in business until you learn to see things as they really are. Dump the excuses, the self-destructive distractions, the negative self-degrading thoughts, and the alternate realities that are robbing you of your time, effort and money. Focus your complete attention on one niche and one simple selling system only.

Learn to sell one product or service to one prospect. Then do it again. And again. And yet again.



Very soon, your mind and thoughts will turn to this: How can I sell to multiple prospects at the same time? Where can I place my offer so that it will be seen by many in the niche? What other things can I sell to those that have already made a purchase from me? What can I do to enhance my growing credibility and authority in my niche so more prospects will join my list and purchase from me?


You will be training your mind to propel you forward by seeing things as they really are. You will have moved beyond the excuses and distractions that have plagued your thinking in the past as long as you focus on the truth of what is actually making your money.

You can do this!

The best to you in your online business,

Steve
#things
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  • Profile picture of the author oppyeaunome
    This post is gold!

    I literally sat there thinking to myself this is what's holding me back. You see sometimes it's easy to get caught up with all the different things online when the real thing that matters is sticking to the basics.

    The basics of making money online are as you said.

    1. accomplish basic business setup
    2. build a simple email list in their niche
    3. set up "buy buttons" and a financial transaction system
    4. send out offers and sales letters to prospects
    5. create or license products that fit the demand of their specific niche
    6. create and distribute their original content linking to their site and offers
    7. reach out to potential partners and niche authorities with profit sharing ideas

    These steps are the fundamentals of what we all need to build a thriving online business, but many of us still miss it. All we want to do is make money and make it now.

    Again patience is key to making it online.

    Thank you for this post. Honestly this is just the type of thing that I needed to read at this point in time in my online business career.
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  • Profile picture of the author ryanbiddulph
    Steve this post is excellent. The set of questions you note near post end; these do arise when you clear the fear-lies and see things clearly. For me, I had to get busy meeting tons of new folks daily to grow my business and especially, to boost eBook sales. Hid my eBook too much and also, I hid from meeting new folks. But I had to see the truth - me hiding away for years - to make a freeing, business-building decision, so those questions popped up and so I could answer and act.

    Ryan
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    Ryan Biddulph, Blogger, Author, World Traveling Digital Nomad
    If you want to become a full time blogger you can buy my eBook here
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  • Profile picture of the author KhrisKART
    Damn, that was some good gold there. Thank you so much. I needed this simple yet powerful truth.
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    • Profile picture of the author Steve B
      Originally Posted by KhrisKART View Post

      Damn, that was some good gold there. Thank you so much. I needed this simple yet powerful truth.



      Khris,


      In my early days online, I was one of the worst offenders possible of being very busy every day in my business without getting a lot of the important things done! I am pointing a finger at myself in this thread because I wasn't seeing what I was doing as being a waste of time.


      You will hear some of the most profitable marketers online talk about an "AHA" moment - a distinct time when a light bulb went off in their head that turned their business around. They talk about working less and earning more. For many of these people, the difference was made when they stopped trying to be "busy" and started to work "smart." I take that to mean that they turned things around by doing the basics (the things that make a difference) and not worrying about those activities that didn't affect their earnings directly.


      The best to all of you,


      Steve
      Signature

      Steve Browne, online business strategies, tips, guidance, and resources
      SteveBrowneDirect

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  • Profile picture of the author Jason Kanigan
    Originally Posted by Steve B View Post

    I've learned through my own personal experience and by watching others that often would-be business owners cheat themselves by undermining their own income efforts.

    Sometimes knowingly, but often innocently, they sabotage their own actions by spinning their wheels doing all kinds of daily "business activities" that they believe are the important steps to earning online income.

    In other words, they go through the outward motions of appearing to have a business, yet they constantly struggle to
    • accomplish basic business setup
    • build a simple email list in their niche
    • set up "buy buttons" and a financial transaction system
    • send out offers and sales letters to prospects
    • create or license products that fit the demand of their specific niche
    • create and distribute their original content linking to their site and offers
    • reach out to potential partners and niche authorities with profit sharing ideas
    I know from experience it's easy to distract yourself with unimportant things that you justify as "needing to get done" . . . when in reality, those things can usually be ignored without harm to your business.

    Our reasons why we never really get our business off the ground become excuses and negative thoughts and we begin believing them as truths.


    Our brain tells us that "it's not our fault," that "we have to do this, this, and that" in order to make money, that maybe we aren't smart enough, or creative enough, or that this guru or that product is a scam because it didn't work for us (even though we really never gave it a fighting chance for success).

    Instead of seeing things as they really are, we start believing the lies we are telling ourselves and the negative thoughts we have about why income isn't happening. And all of a sudden, those lies become kind of an alternate reality - our thoughts and beliefs don't support things as they really are anymore.

    From the view at 40,000 feet, making money online is really very simple. You find a niche where money flows freely, gather an audience and learn what they want to buy to solve a problem or fulfill a desire, then you find or create a solution that you can sell to that audience directly or as an affiliate. Doesn't sound to hard, does it? Why can't we all just do that?

    Few realize the vast reach of the Internet or the size of niches that may appear to be very narrow. Newbies don't understand that a full time income can be earned from a very small following of the right prospects. Most don't believe that substantial income can be generated with just one single simple idea or one "boring" and common strategy that is not at all innovative or creative.

    You don't have to master all the latest strategies, methods and actions of the gurus to make good income. You don't have to have a list of 50,000, a marketing PhD or an advertising budget the size of Walmart's.

    You won't find success in business until you learn to see things as they really are. Dump the excuses, the self-destructive distractions, the negative self-degrading thoughts, and the alternate realities that are robbing you of your time, effort and money. Focus your complete attention on one niche and one simple selling system only.

    Learn to sell one product or service to one prospect. Then do it again. And again. And yet again.



    Very soon, your mind and thoughts will turn to this: How can I sell to multiple prospects at the same time? Where can I place my offer so that it will be seen by many in the niche? What other things can I sell to those that have already made a purchase from me? What can I do to enhance my growing credibility and authority in my niche so more prospects will join my list and purchase from me?


    You will be training your mind to propel you forward by seeing things as they really are. You will have moved beyond the excuses and distractions that have plagued your thinking in the past as long as you focus on the truth of what is actually making your money.

    You can do this!

    The best to you in your online business,

    Steve
    But will they listen...

    So I have an example of all this outside of the IM world, just to prove it works everywhere.

    In the mid-2000s I was handed a metal fabrication shop to run. I didn't know anything about metal fab except what I'd taken a decade before in college coursework (Properties of Materials and so on.)

    The city I was in, though, was undergoing a housing boom.

    Loads of people with money were immigrating from the Pacific Rim to affluent areas, and they wanted their new homes to have things like gates, railings, chimney caps and so on.

    Can you see Steve's first principle at work?

    (For those of you not following along: there was a target market THAT WANTED THE SOLUTION.)

    There was a problem, though: the previous ownership had abandoned the shop, moving back to his home country and leaving things in the hands of the workers. Industry reputation was BAD.

    The new owner was a savvy guy so he renamed and rebranded the shop. But he kept the phone number.

    Rooting through the office on my first day, I discovered past customer contractor project files.

    (Again for those of you not connecting the dots: there was A BUYERS LIST.)

    To get my first few customers, I pulled those files out and plopped them down on my desk...picked up the phone and started calling those contractors.

    "Hi, calling from Newly Rebranded Metalworks...yeah, new ownership over here, give us a chance because things are not like they were before...oh you've got a staircase you need a railing for? Come on over..."

    (That's RE-ENGAGEMENT. And of a not-so-big list, too.)

    I employed many other sales & marketing tactics--cold drop-ins on building sites (VERY effective), fax blasts and cold calls to contractors, architects, builders (worked just fine), and more, but that is what got me our first few projects. From there, we could say, "Well, we just did a project with ABC Contractor, and they were happy..."

    While the exponential growth curve is shallow at the bottom, it doesn't take as long as you might think to get to the hockey stick part--if you're consistently seeing things as they really are, looking reality dead in the eye, and doing the activities demanded by success.
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  • Profile picture of the author Princess Balestra
    This is a real neat & cogent analysis, Sweetiepoppet.
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    Lightin' fuses is for blowin' stuff together.

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