I am continuously adding more material to this member's area.
I tried setting up a $10/month or $97/year plan...but sales significantly plummeted when I did that. People seem to be swayed away from the whole recurring thing, which is understandable.
It was suggested to me that I should switch from $59/lifetime to just a simple 1-year membership (non-recurring) for the same price.
I just made the change today, so I will have to just wait and see what happens. I am a little nervous that it will result in a drop in sales though.
I'm wondering if anyone else has tested "lifetime" memberships vs. "1-year, non-recurring" memberships....and what were your findings?