I love this quote, although I would rather it say 'persuade' or 'convince' or maybe 'impress over 'fool.'
I love this quote because it also goes beyond the traditional internet marketing ads we are all familiar with and could be true of any product form Proctor and Gamble to General Motors.
If you can afford to spend the advertising dollars, as many of my favorite gurus can, than you can succeed in our business without a lot of special expertise and a long history overcoming failure to reach the pinnacle of success.
Of course, many of the big advertisers (I'm thinking of the ones on Facebook in particular) do have a an inspiring story to tell about early struggles and their talents are what enabled them to afford such large-scale advertising campaigns.
Still, these tales of triumph are not the only way into the big leagues. You can literally buy your way in if you have to resources to hire the experts and spend big on advertising.
Some would say that reputation, credentials, and daily Facebook Live presentations, for instance, are required to build trust. I'm not so sure.
And, I'm wondering, if I had the money would I prefer that path to success or the very real and inevitable frustrations of doing it the hard way?
I don't envy my favorite gurus and I certainly don't begrudge them their often-hard earned resources(after all, that's how I found them) but, despite all my ups and downs it has been fun as well. And nothing really can quite compare with developing some skills you can be proud of along the way.