You Can 'Fool' All Of The People All Of The Time...

39 replies


I love this quote, although I would rather it say 'persuade' or 'convince' or maybe 'impress over 'fool.'

I love this quote because it also goes beyond the traditional internet marketing ads we are all familiar with and could be true of any product form Proctor and Gamble to General Motors.

If you can afford to spend the advertising dollars, as many of my favorite gurus can, than you can succeed in our business without a lot of special expertise and a long history overcoming failure to reach the pinnacle of success.

Of course, many of the big advertisers (I'm thinking of the ones on Facebook in particular) do have a an inspiring story to tell about early struggles and their talents are what enabled them to afford such large-scale advertising campaigns.

Still, these tales of triumph are not the only way into the big leagues. You can literally buy your way in if you have to resources to hire the experts and spend big on advertising.

Some would say that reputation, credentials, and daily Facebook Live presentations, for instance, are required to build trust. I'm not so sure.

And, I'm wondering, if I had the money would I prefer that path to success or the very real and inevitable frustrations of doing it the hard way?

I don't envy my favorite gurus and I certainly don't begrudge them their often-hard earned resources(after all, that's how I found them) but, despite all my ups and downs it has been fun as well. And nothing really can quite compare with developing some skills you can be proud of along the way.
#fool #people #time
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  • Profile picture of the author amuro
    I have a different perspective from you if you don't mind me saying.

    Regardless of what you market, at the end of the day it is about providing value based on what people need and want.

    Period.
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  • Profile picture of the author Jonathan 2.0
    Advertising and Marketing isn't about "fooling People."

    It's all about finding out what People (really) want/desire/etc ... And then convincing/persuading them to purchase it

    2C
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    • Profile picture of the author GordonJ
      Originally Posted by Jonathan 2.0 View Post

      Advertising and Marketing isn't about "fooling People."

      It's all about finding out what People (really) want/desire/etc ... And then convincing/persuading them to purchase it

      2C
      Yes, yes. It is ALL about giving people what they want. I note today, the 755 people in this forum, and in the 18 years I've been here, one has to go back to the very earliest days to see such low numbers.

      Is it because, maybe, the 1.3 MILLION members (supposedly) aren't getting what they desire from here?

      Or maybe, it is ALL about the quality of the posters?

      Let's be positive, shall we? And give the people what they want? Alcohol, Drugs, a Smugness of their personal beliefs?

      Don't know of any drug lord running ads on Facebook...but more than a few Russian Operatives, giving us ALL what we asked for.

      GordonJ
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  • Profile picture of the author SiteNameSales
    As I pointed out, I would would rather it say 'persuade' or 'convince' or maybe 'impress over 'fool.' As for providing value, there are thousands of marketers on Facebook (not to mention here) offering the same thing. How do you cut through all of that noise? How about paid advertising?
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    • Profile picture of the author OptedIn
      Originally Posted by SiteNameSales View Post

      As I pointed out, I would would rather it say 'persuade' or 'convince' or maybe 'impress over 'fool.'
      This is part of the problem with today's world. Jiggering communications to appease our delicate sensibilities. Those are just weasel words that may soften the message, but don't actually remain true to the message he is trying to convey, hence, they provide no value whatsoever.

      He stated precisely what he meant. We don't get to make suggestions about other people's quotes. You can, however, make up your own, using your own words to convey your own message.

      Impress," over "Fool." Really???
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  • Profile picture of the author Frank Donovan
    And some of the people spend all of their time fooling themselves.
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  • Profile picture of the author ryanbiddulph
    Well...fooling or lying to folks doesn't sit well with me I'd rather be genuine, honest and helpful. Better way to build business, and to sleep well at night while doing it.
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  • Profile picture of the author Deevoo
    Beautiful quote, but I think it mostly applies to early teenagers and youngsters in their 20s. I know many gullible individuals that believe everything they see or hear. I guess this will never change and this segment of the market will always be exploited for their naive nature.
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  • Profile picture of the author Ian5
    Fooling people can't lead you to long-term results. Any lie will be discover in the future and result can make you a "fool"...
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  • Profile picture of the author Steve B
    Originally Posted by SiteNameSales View Post

    You Can 'Fool' All Of The People All Of The Time

    Seriously?


    "Fooling all of the people" suggests that a marketer can convert every single lead into a sale; furthermore, he has to do it on every single campaign ("all of the time").


    If you honestly believe that's possible, I think you're two sandwiches short of a picnic!



    The very best salesmen and marketers have never done it - and no one on this forum can teach you how.


    Steve
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  • Profile picture of the author OptedIn
    I think he was being a bit facetious with the quote, and simply pointing out the well-known gullibility of humanoids.

    Who takes anything a marketer says, literately? If you do, you're just proving his point. :-)
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    • Profile picture of the author Obermair
      "It would not be impossible to prove with sufficient repetition and a psychological understanding of the people concerned that a square is in fact a circle. They are mere words, and words can be molded until they clothe ideas and disguise." JOSEPH GOEBBELS...

      Scary - isn't it...
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  • Profile picture of the author SiteNameSales
    The reading comprehension of some of you guys leaves something to be desired.

    The first line of the post is "I love this quote, although I would rather it say 'persuade' or 'convince' or maybe 'impress over 'fool.'

    Some of you are also missing the point. Yes, yes, we all love 'know, like and trust.' But when you have the 1,000 marketers trying to cultivate that impression how do you distinguish yourself from the crowd? Does paid advertising ring a bell?

    But just to raise some more hackles, let me point out that the difference purported by the larger companies in their advertising is not exactly established gospel. 'Whiter than white' or '90% more effective' based on in-house analysis is not exactly something you want to bet the farm on.

    Let me make the point again. If you got enough dough to advertise, A/B test and all the rest, you have a distinct advantage over your less affluent competitors.

    It's a simple quote with a simple message and I don't quite grasp what makes it so contentious.
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    • Profile picture of the author Steve B
      Originally Posted by SiteNameSales View Post

      . . . I don't quite grasp what makes it so contentious.

      IMO, there's nothing contentious about anything in this thread ... this is a public forum where people express their own opinions and some of them may be different or contrary to the OP's opinion ... that's all it is.


      Steve
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    • Originally Posted by SiteNameSales View Post

      Let me make the point again. If you got enough dough to advertise, A/B test and all the rest, you have a distinct advantage over your less affluent competitors.

      It's a simple quote with a simple message and I don't quite grasp what makes it so contentious.


      Thing is ... competin' for what?

      Gotta figure always how any kinda ad guy "competition" gonna count for nuthin' if'n they deliverin' on what nowan don't want.

      Tellya, guy I know is real big on bodybuildin'.

      I keep on sayin' to him hey you look real meaty right now but if'n you don't reel in the obsession you gonna end up lookin' like a tumor in a kaleidoscope.

      Anyways, thing is ... he spends plenty moolah evry month on supplements an' stuff.

      I would not be descendin' into the depthsa hyperbole here to say ... steroid-enhanced wolverine milk, $1000 per droplet.
      But do I , Princess of understated beauty & panache, want this kinda stuff pulsin' round my bloodstream?

      Well ... let's test this out ...

      Turns out the guys from the steroid-enhanced wolverine milk ad agency got INFINITE DOLLARS to pump into a Princess-targeted campaign pullin' in evrythin' from magazines to Twitter to naked guys skateboardin' past me in the mall cryin' WOLVERINE MILK WOLVERINE MILK WOLVERINE MILK!

      But plz -- do I desire beyond all things for a boobie array feels like concrete an' got veins bulgin' out like I am a swanky vacation venue for worms?

      I do not.

      The wolverine milk guys double their budget, still I do not.

      Plz.

      tbh, those guys should mebbe listen to WHAT I WANT.

      Which right now is a real iced out G&T an' a whole buncha vegetable braino TV cos I had a busy week ...
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    • Profile picture of the author Jonathan 2.0
      Originally Posted by SiteNameSales View Post

      Let me make the point again. If you got enough dough to advertise, A/B test and all the rest, you have a distinct advantage over your less affluent competitors.
      True. However I wouldn't include that by "fooling" People.
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  • Profile picture of the author Brent Stangel
    If you can afford to spend the advertising dollars, as many of my favorite gurus can, than you can succeed in our business without a lot of special expertise and a long history overcoming failure to reach the pinnacle of success.
    I've been saying this on this forum for six years.

    Finding money to invest in advertising isn't nearly as hard as people think.

    Give up your Starbucks every day and spend that money on ads. When you get rich, you can buy a Starbucks franchise.

    Brent
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  • Profile picture of the author spartan14
    I dont like to fool people not matter what because karma dont sleep i like to deliver value to people and then i wll buy again from me
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    • Profile picture of the author Jonathan 2.0
      Originally Posted by spartan14 View Post

      I dont like to fool people not matter what because karma dont sleep i like to deliver value to people and then i wll buy again from me
      Exactly: Great point spartan. : ) Even if it meant making more money, I would rather be honest (etc.) with my Advertising/Marketing. And like you said, that's partly what makes People buy from you again.
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  • Profile picture of the author SiteNameSales
    True. However I wouldn't include that by "fooling" People.


    If I pointed out to you that every poster on this forum would say the same thing, what would you call that?

    I'm happy to keep this exchange going if it's so desired. No one is calling out the internet or affiliate marketing industry. No one is pointing fingers at anyone in particular although, if you've been around for a while, I'm sure you have a story or two to tell.

    It was intended as an amusing quote that most people would acknowledge with a chuckle at or a elicit a knowing smile. Don't take it too seriously.
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    • Profile picture of the author OptedIn
      Originally Posted by SiteNameSales View Post

      If I pointed out to you that every poster on this forum would say the same thing, what would you call that?
      Best to use the quote function. No one knows who you are directing your question to.
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  • Profile picture of the author superowid
    Give or provide people what they want? How? People even don't know what they want! They need to be "fooled" with their want. So this quote is perfectly saying it. Whatever words used, just a synonym to it. But certainly we can choose how we do our marketing. Positive or negative way. Both have their own karma. Thanks.
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    • Profile picture of the author Jonathan 2.0
      Originally Posted by superowid View Post

      Give or provide people what they want? How? People even don't know what they want! They need to be "fooled"
      Damn I wish you didn't think like that. Marketing/Advertising is all about ...Meeting People with what they're looking for ... (And absolutely nothing about fooling them ...) It's all about finding/recognizing a need (etc.) and then solving that need..

      Something I learned from Eben Pagan is ...
      "The most important business skill is compassion."
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      • Profile picture of the author superowid
        Originally Posted by Jonathan 2.0 View Post

        Damn I wish you didn't think like that. Marketing/Advertising is all about ...Meeting People with what they're looking for ... (And absolutely nothing about fooling them ...) It's all about finding/recognizing a need (etc.) and then solving that need..

        Something I learned from Eben Pagan is ...
        "The most important business skill is compassion."

        Marketing is way more than you think. Advertising is just a small part of marketing. But the quote is exactly make a simple explanation "fooling people"... it's not necessary "real fooling them"...! But all the trick we do in marketing can be considered as a way to "fooling them" like the OP said in other words... persuade, influence, leading them... or what ever. Why make it serious?

        Also marketing can be done in both ways, positively and negatively. And marketers can do either one or both to get them close to their goal. The quote creator just did it to us right now!
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      • Profile picture of the author ryanbiddulph
        A1, far and away, the #1 skill to develop in life. If you help folks because you feel their pain, and connect with them, you rise above the pained, calloused masses in internet marketing in life. Help. Do not hurt. Awesome business builder. Next level stuff.
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  • Profile picture of the author OptedIn
    "The most important business skill is compassion."

    If you actually believe this drivel you will be broke, forever.

    The three most important things in business are knowledge, financing and tenacity.

    Compassion is for social workers. Additionally, compassion isn't a skill. It's a character trait.
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    • Profile picture of the author Jonathan 2.0
      Originally Posted by OptedIn View Post

      "The most important business skill is compassion."

      If you actually believe this drivel you will be broke, forever.

      The three most important things in business are knowledge, financing and tenacity.

      Compassion is for social workers. Additionally, compassion isn't a skill. It's a character trait.
      That's your opinion. (And you're entitled to it.)
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  • Profile picture of the author OptedIn
    Fortunately, Jonathan - your unending stream of worthless claptrap is only visible to me when someone quotes you, which is all of the pain and suffering I can endure.

    Whatever you may have posted - I DO NOT care. I have no respect for anything you say as it relates to Internet Marketing because all you can do is quote others, usually out of context.

    You have no personal experience to convey to forum members as you have never done one thing in IM that you can point to as a success. Forget, success. You can't even point to something you have failed at, which would at least show some effort on your part. Nothing!!! My only hope is that you will be quoted, less often - unless it is done with the intent of heaping on the derision, which most of your posts are worthy of, because that's ALL they are worthy of.

    How are those websites coming along that you are going to be launching in a couple of weeks? Of, course it's ALWAYS a couple of weeks from the last time you mentioned them. It has been a 'couple of weeks, for over two years. Are you devoid of any level of personal embarrassment??? Registering a domain name is NOT building a website. I maintain that I will be dead before they launch, even if I live to be 100 years old. We both know that they don't exist, regardless of your protestations relating to the facts.

    What this place needs is an advanced forum 'ignore' function, so that your drivel remains hidden, even when you are quoted. Now THAT would be paradise. I'd pay good money, for that. lol

    Now - you go right ahead and reply to this post, which will only illuminate to everyone that even though you know I can't see it, you are emotionally powerless to ever NOT get the last word in. Everyone is watching. You can prove me right or you can prove me wrong.

    Remember what I asked about personal embarrassment. Have at it. lol
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    • Profile picture of the author Jonathan 2.0
      Originally Posted by OptedIn View Post

      Blah Blah Blah
      I honestly don't care about anything you say: To me you're just opinionated and (sometimes) very rude. I would recommend that you stop doing that otherwise you may be banned (again).
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  • Profile picture of the author OptedIn
    Like I said. POWERLESS! Ruled by your emotions. SAD!!

    Thank you for validating my beliefs. I knew I could depend on you. lol
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  • Profile picture of the author Daniel Evans
    I originally posted 'Only fools are fooled, but deemed it necessary to reconsider, since being fooled also perhaps makes a fool....and many people have been victims.

    In reflection of that, perhaps ongoing naivety is the product of a true fool.

    I think it's important to consider everyone subjectively. The fact that everyone is different allows us to consider a scope demographic and fine tune our targetting.
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    • Profile picture of the author OptedIn
      Originally Posted by Daniel Evans View Post

      The fact that everyone is different allows us to consider a scope demographic and fine tune our targetting.
      And hopefully eliminate many targets as not worthy of our efforts. I have always been extremely selective as to whom I work for, or sell to.

      You need more than money to do business with me. That's just the way it is and that stance has served my financial, intellectual and emotional criteria, supremely well.

      Some marketers will do anything or deal with anyone for a buck. Most of them are young and new at the game. If they're smart, they'll learn.
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  • Profile picture of the author ChrisBa
    Originally Posted by SiteNameSales View Post



    I love this quote, although I would rather it say 'persuade' or 'convince' or maybe 'impress over 'fool.'

    I love this quote because it also goes beyond the traditional internet marketing ads we are all familiar with and could be true of any product form Proctor and Gamble to General Motors.

    If you can afford to spend the advertising dollars, as many of my favorite gurus can, than you can succeed in our business without a lot of special expertise and a long history overcoming failure to reach the pinnacle of success.

    Of course, many of the big advertisers (I'm thinking of the ones on Facebook in particular) do have a an inspiring story to tell about early struggles and their talents are what enabled them to afford such large-scale advertising campaigns.

    Still, these tales of triumph are not the only way into the big leagues. You can literally buy your way in if you have to resources to hire the experts and spend big on advertising.

    Some would say that reputation, credentials, and daily Facebook Live presentations, for instance, are required to build trust. I'm not so sure.

    And, I'm wondering, if I had the money would I prefer that path to success or the very real and inevitable frustrations of doing it the hard way?

    I don't envy my favorite gurus and I certainly don't begrudge them their often-hard earned resources(after all, that's how I found them) but, despite all my ups and downs it has been fun as well. And nothing really can quite compare with developing some skills you can be proud of along the way.

    This is an interesting perspective.

    I really don't like the use of the word fool. It makes it sound like everyone is deceitful but some might be, not all though.

    Imo we should be trying to connect people with what they want. Opposed to tricking them.
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    • Profile picture of the author Jonathan 2.0
      Originally Posted by ChrisBa View Post

      Imo we should be trying to connect people with what they want. Opposed to tricking them.
      Exactly: Thanks Chris.

      My only concern is that (Let's say "less ethical people") .. would find the quote comforting (etc.) and try to "fool" people.
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    • Profile picture of the author OptedIn
      Originally Posted by ChrisBa View Post

      I really don't like the use of the word fool.
      You're obviously not aware of the historical context as the genesis for this use of the word.

      Change the word and you change the message, We don't get to change the message. We get to create our own message, using words that we choose and then - no one has the right to change those - or even suggest that we do.

      If you are into having your message changed by others, hire an ad copywriter.
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  • Profile picture of the author SiteNameSales
    Giving people what they want is not what this about. It's about having enough money to invest in advertising in a big way.

    Sometimes people don't know what they want. Sometimes they want things they don't need. Sometimes people spend large sums of money on vitamins and several recent reports say that vitamins are relatively useless.

    Anybody been spending money on aspirin for the last 20 years because they were told it prevents heart attacks? Take a look at yesterday's headlines.
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    • Profile picture of the author OptedIn
      Originally Posted by SiteNameSales View Post

      Giving people what they want is not what this about. It's about having enough money to invest in advertising in a big way.

      Sometimes people don't know what they want. Sometimes they want things they don't need. Sometimes people spend large sums of money on vitamins and several recent reports say that vitamins are relatively useless.

      Anybody been spending money on aspirin for the last 20 years because they were told it prevents heart attacks? Take a look at yesterday's headlines.
      C'mon. Headlines. We don't need to read no steenkin' headlines.

      Before - butter bad. Today - butter is good.

      Coconut oil is a miracle. Coconut oil will kill you.

      Low carb diets are the best. Low carb diets are the worst.

      Fats make you fat. Not eating fats makes you fat.

      I could do this all day.

      Baby aspirin is STILL recommended if you have certain heart conditions. I know. I take it and asked my doctor, yesterday. He said, "Don't stop."

      Regardless of the issue - one must always do their research as many of the "headlines' you may read are oftentimes based off of a study that is being paid for by someone with a message they want to get out. That's called, 'marketing.'

      Ladies and gentlemen, may I present, Red Beet Powder. "Guaranteed to cure whatever ails ya."

      Cheers.
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      • Profile picture of the author superowid
        Originally Posted by OptedIn View Post

        Regardless of the issue - one must always do their research as many of the "headlines' you may read are oftentimes based off of a study that is being paid for by someone with a message they want to get out. That's called, 'marketing.'
        This makes clear about the term "fooling people (the target market)."

        By the way I'm not English native.
        And it's interesting to me to understand these kind of "F" words.
        It can have multiple meaning not laid out in the dictionary.
        And marketing words are commonly using it too.
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  • Profile picture of the author michelangeloc
    Sometimes it doesn't take much. Look at casinos. All the games are designed in such a way that even if you do win a lot of money sometimes, the house edge guarantees you will lose it all long-term (if you keep playing). Yet people constantly go broke in these places thanks to the belief that they can win big, and all it takes is some shiny lights and other types of glitz & glamour. The casinos don't even have to tell a lie, the patrons lie to themselves. This is true of all get-rich quick schemes too.
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