Which paid traffic method provides the best bang for the buck?

Can you provide more info?

Getting the most bang for your buck can vary. For example, as a freelance writer, I have done well with LinkedIn paid traffic, but it's not the cheapest. I have landed clients that pay me over and over again, however, so I get good bang for my buck there.

On the other hand, if you're only getting paid a small amount per sale, you may need a different form of paid traffic that costs far less. For my money, PPC on the social channels has been the best, regardless, but it also depends on how you set up the campaigns.

Benjamin Ehinger

Not all leads are the same. Think quality over quantity. If you want quality leads, you may have to pay a premium to get them.

If you are attracting quality leads, but not making money then your issue is perhaps somewhere else; such as your pricing, product offerings, margins or funnel set-up.

Phoenix,


There are two problems (at least) with what you're hoping for.


1. Traffic venues, platforms, and systems are never one size fits all. You need to be marketing to highly targeted prospects in your niche. My guess is, most of the people responding here are not in your same niche. For example, many Warriors likes to suggest social media as the best place to run ads. In one of the niches I'm in, and after some testing, social media just doesn't give me a very good ROI. So you need to fit your marketing to the audience and where they will be found online.


2. Low risk, high reward traffic is almost non-existent. I think smart organic traffic marketing fits that bill as well as anything. But that approach takes time and effort. The problem with paid traffic, especially high reward traffic, is that it's usually expensive and the ROI typically depends upon either very high volume sales or high ticket sales. I think you're going to have a very difficult time making a profitable ROI with most any paid traffic and "an offer that didn't generate much money per sale."

I'm not trying to be negative about it, but IMO, there is no easy answer for your predicament. Experiment, test, track and optimize on a small "test" scale, then only ramp up when you hit profitable ROI.


The best to you,


Steve

pheonix44,

I'd look into these:

- YouTube
- Facebook

It won't help you really, but month to month, YouTube comes out on top for me.

- Tom

Sex Trafficking

(Just a joke people, only a joke )

I've been doing PPC ads for small businesses the past 2+ years and so far Facebook Ads have mostly generated vanity metrics and no hard sales whereas Google Search Ads has actually generated real business for my clients.

I know it depends drastically what you're selling with Facebook Ads, and Search Ads are a very different animal, so your mileage may vary.

The main thing with any paid traffic is to track conversions and sales the best you can. With Google Search Ad campaigns for example, you're able to get really granular with the data. You're able to determine which locations, ads, keywords, time of day, day of week and device is generating the best cost per lead/sale and so you can optimize your campaign accordingly to maximize ROI.

By its nature, online paid traffic is low risk/high reward, with emphasis on LOW risk, not NO risk.

This is because you stop the campaigns that don't work after a short run and low investment and continue the campaigns that do work only after you have a positive ROI.

Pick a major platform. Then research and read everything you can about advertising on that platform for at least a week or two before you spend any money.

I'm not a paid ad expert by any means, so take this into account. But I would start with YouTube ads. This is because not everyone can (or wants to make) videos, which limits the competition. Plus, I "think" Google offers a discount for new ad accounts which can be used on YouTube?

The best converting traffic you can buy will come from Pay Per Click advertising, you can láser pinpoint customers with the correct golden key words.

Is there some sort of guide to this form of traffic? I would like to know more because this seems like it has potential.

Is there some sort of comprehensive guide for different paid traffic methods free or paid you can point me to? I know I can do my own search on the net, but there might be something you know about that I don't or wouldn't find by searching on my own.

Here is one that used to be touted on this forum awhile back for google adwords - https://www.amazon.com/Ultimate-Guid.../dp/1599184419 (Non affiliate link) Perry Marshall also has some other books on facebook marketing hope that helps.

I thought Google adwords wasn't a good option anymore. I can't remember where I heard it, but something about Google cutting back on those types of ads.

It really depends on your ad but for me it's facebook. My advice would be stick with one and get really good with it.

No matter what way you go it will cost you. I have tried the low cost solo ads and other low cost traffic. The reason it is low cost is because it never works. At the moment I am doing better with facebook ads. But find it better if I keep To. Canada. the USA the UK and Australia Higher cost but all the 1 cent clicks you get people that are not able to get PayPal. No good. hope it helps

Could you provide some examples of low cost paid traffic methods you've used that didn't work so well? I have an idea of what some of them are, but I'd like to make sure.

Facebook ads is the short answer to this. I've used Google/Bing ads and they seem to be getting really expensive. Plus with Facebook ads you can really target your audience which means if you get it right you should end up spending less.

Facebook ads seem to be a good option as I've been hearing a lot about it lately. I just need to find a good guide on how to use it. I should be able to do a search on the net and find something. Usually when I use the Filetype:pdf search tag in good with a subject I get a lot of good results.

I would go to Facebook if your looking to get deep into targeting.

I find bing is often the best bang for your buck when comparing price vs quality and quantity of traffic

But there are many factors that can play a role in this as well such as the niche, landing page, targeting, etc

No matter what traffic source you use .Its all about mastering it,that's how you get know winning keywords, demographics among other variables that generate you the most profit while suiting your business.Facebook Ads,PPC Ads are all Fairly good but once you settle on one then master it as well as use the power of retargeting you will eventually have your winning source.