Which paid traffic method provides the best bang for the buck?

22 replies
I've been researching paid traffic methods, because I want to experiment. The thing is I don't want to experiment my way to losing a ton of money I can't afford to lose. I figured the best way to go about this is to get feedback from fellow Warriors who have experience with paid traffic. What's the lowest risk, high reward traffic method you would recommend?

I really want something that provides fairly targeted traffic, but doesn't cost an arm and a leg to drive. I know what's being promoted also counts so I would factor this in. Paid traffic is one of those things that's still very scary to me. I feel it's needed though if I'm going to be serious about IM.

I want to be clear when I say low risk, high reward I mean a form of traffic that will give you the most bang for your buck. This is even if you had an offer that didn't generate much money per sale. Any ideas of past experiences are appreciated.
#high #low #paid #reward #risk #thing #traffic
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  • Profile picture of the author Benjamin Ehinger
    Can you provide more info?

    Getting the most bang for your buck can vary. For example, as a freelance writer, I have done well with LinkedIn paid traffic, but it's not the cheapest. I have landed clients that pay me over and over again, however, so I get good bang for my buck there.

    On the other hand, if you're only getting paid a small amount per sale, you may need a different form of paid traffic that costs far less. For my money, PPC on the social channels has been the best, regardless, but it also depends on how you set up the campaigns.

    Benjamin Ehinger
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  • Profile picture of the author Gambino
    Originally Posted by pheonix44 View Post

    I want to be clear when I say low risk, high reward I mean a form of traffic that will give you the most bang for your buck. This is even if you had an offer that didn't generate much money per sale. Any ideas of past experiences are appreciated.
    Not all leads are the same. Think quality over quantity. If you want quality leads, you may have to pay a premium to get them.

    If you are attracting quality leads, but not making money then your issue is perhaps somewhere else; such as your pricing, product offerings, margins or funnel set-up.
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  • Profile picture of the author Steve B
    Originally Posted by pheonix44 View Post

    I want to be clear when I say low risk, high reward I mean a form of traffic that will give you the most bang for your buck. This is even if you had an offer that didn't generate much money per sale.

    Phoenix,


    There are two problems (at least) with what you're hoping for.


    1. Traffic venues, platforms, and systems are never one size fits all. You need to be marketing to highly targeted prospects in your niche. My guess is, most of the people responding here are not in your same niche. For example, many Warriors likes to suggest social media as the best place to run ads. In one of the niches I'm in, and after some testing, social media just doesn't give me a very good ROI. So you need to fit your marketing to the audience and where they will be found online.


    2. Low risk, high reward traffic is almost non-existent. I think smart organic traffic marketing fits that bill as well as anything. But that approach takes time and effort. The problem with paid traffic, especially high reward traffic, is that it's usually expensive and the ROI typically depends upon either very high volume sales or high ticket sales. I think you're going to have a very difficult time making a profitable ROI with most any paid traffic and "an offer that didn't generate much money per sale."

    I'm not trying to be negative about it, but IMO, there is no easy answer for your predicament. Experiment, test, track and optimize on a small "test" scale, then only ramp up when you hit profitable ROI.


    The best to you,


    Steve
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    • Profile picture of the author gia152
      what about solo ads and then great follow ups thats worked for me

      Facebook stratergies are key and you can really get good targeted traffic
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  • Profile picture of the author Tom Addams
    pheonix44,

    I'd look into these:

    - YouTube
    - Facebook

    It won't help you really, but month to month, YouTube comes out on top for me.

    - Tom
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  • Profile picture of the author Steve L
    Originally Posted by pheonix44 View Post

    I've been researching paid traffic methods, because I want to experiment. The thing is I don't want to experiment my way to losing a ton of money I can't afford to lose. I figured the best way to go about this is to get feedback from fellow Warriors who have experience with paid traffic. What's the lowest risk, high reward traffic method you would recommend?

    I really want something that provides fairly targeted traffic, but doesn't cost an arm and a leg to drive. I know what's being promoted also counts so I would factor this in. Paid traffic is one of those things that's still very scary to me. I feel it's needed though if I'm going to be serious about IM.

    I want to be clear when I say low risk, high reward I mean a form of traffic that will give you the most bang for your buck. This is even if you had an offer that didn't generate much money per sale. Any ideas of past experiences are appreciated.
    I've been doing PPC ads for small businesses the past 2+ years and so far Facebook Ads have mostly generated vanity metrics and no hard sales whereas Google Search Ads has actually generated real business for my clients.

    I know it depends drastically what you're selling with Facebook Ads, and Search Ads are a very different animal, so your mileage may vary.

    The main thing with any paid traffic is to track conversions and sales the best you can. With Google Search Ad campaigns for example, you're able to get really granular with the data. You're able to determine which locations, ads, keywords, time of day, day of week and device is generating the best cost per lead/sale and so you can optimize your campaign accordingly to maximize ROI.
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  • Profile picture of the author Kurt
    Originally Posted by pheonix44 View Post

    I've been researching paid traffic methods, because I want to experiment. The thing is I don't want to experiment my way to losing a ton of money I can't afford to lose. I figured the best way to go about this is to get feedback from fellow Warriors who have experience with paid traffic. What's the lowest risk, high reward traffic method you would recommend?

    I really want something that provides fairly targeted traffic, but doesn't cost an arm and a leg to drive. I know what's being promoted also counts so I would factor this in. Paid traffic is one of those things that's still very scary to me. I feel it's needed though if I'm going to be serious about IM.

    I want to be clear when I say low risk, high reward I mean a form of traffic that will give you the most bang for your buck. This is even if you had an offer that didn't generate much money per sale. Any ideas of past experiences are appreciated.
    By its nature, online paid traffic is low risk/high reward, with emphasis on LOW risk, not NO risk.

    This is because you stop the campaigns that don't work after a short run and low investment and continue the campaigns that do work only after you have a positive ROI.

    Pick a major platform. Then research and read everything you can about advertising on that platform for at least a week or two before you spend any money.

    I'm not a paid ad expert by any means, so take this into account. But I would start with YouTube ads. This is because not everyone can (or wants to make) videos, which limits the competition. Plus, I "think" Google offers a discount for new ad accounts which can be used on YouTube?
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  • Profile picture of the author DURABLEOILCOM
    The best converting traffic you can buy will come from Pay Per Click advertising, you can láser pinpoint customers with the correct golden key words.
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  • Profile picture of the author pheonix44
    Can you provide more info?

    Getting the most bang for your buck can vary. For example, as a freelance writer, I have done well with LinkedIn paid traffic, but it's not the cheapest. I have landed clients that pay me over and over again, however, so I get good bang for my buck there.

    On the other hand, if you're only getting paid a small amount per sale, you may need a different form of paid traffic that costs far less. For my money, PPC on the social channels has been the best, regardless, but it also depends on how you set up the campaigns.

    Is there some sort of guide to this form of traffic? I would like to know more because this seems like it has potential.
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  • Profile picture of the author pheonix44
    Pick a major platform. Then research and read everything you can about advertising on that platform for at least a week or two before you spend any money.
    Is there some sort of comprehensive guide for different paid traffic methods free or paid you can point me to? I know I can do my own search on the net, but there might be something you know about that I don't or wouldn't find by searching on my own.
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  • Profile picture of the author DWolfe
    Here is one that used to be touted on this forum awhile back for google adwords - https://www.amazon.com/Ultimate-Guid.../dp/1599184419 (Non affiliate link) Perry Marshall also has some other books on facebook marketing hope that helps.
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  • Profile picture of the author pheonix44
    I thought Google adwords wasn't a good option anymore. I can't remember where I heard it, but something about Google cutting back on those types of ads.
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    • Profile picture of the author DWolfe
      Originally Posted by pheonix44 View Post

      I thought Google adwords wasn't a good option anymore. I can't remember where I heard it, but something about Google cutting back on those types of ads.
      Yes and in the post it says Perry also has a book on Facebook ads. Take a look at it Amazon or visit the local Barnes & Nobel and see if B&N has it there. Read some it before buying to see if that is what you are looking for. Good Luck what any method you find out there and use.
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  • Profile picture of the author Renatas Budrys
    It really depends on your ad but for me it's facebook. My advice would be stick with one and get really good with it.
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  • Profile picture of the author Robert Bridgen
    No matter what way you go it will cost you. I have tried the low cost solo ads and other low cost traffic. The reason it is low cost is because it never works. At the moment I am doing better with facebook ads. But find it better if I keep To. Canada. the USA the UK and Australia Higher cost but all the 1 cent clicks you get people that are not able to get PayPal. No good. hope it helps
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  • Profile picture of the author pheonix44
    I have tried the low cost solo ads and other low cost traffic
    Could you provide some examples of low cost paid traffic methods you've used that didn't work so well? I have an idea of what some of them are, but I'd like to make sure.
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  • Profile picture of the author Rick Tinson
    Facebook ads is the short answer to this. I've used Google/Bing ads and they seem to be getting really expensive. Plus with Facebook ads you can really target your audience which means if you get it right you should end up spending less.
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  • Profile picture of the author pheonix44
    Facebook ads seem to be a good option as I've been hearing a lot about it lately. I just need to find a good guide on how to use it. I should be able to do a search on the net and find something. Usually when I use the Filetype:pdf search tag in good with a subject I get a lot of good results.
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  • Profile picture of the author Tyreece Cox
    I would go to Facebook if your looking to get deep into targeting.
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  • Profile picture of the author ChrisBa
    Originally Posted by pheonix44 View Post

    I've been researching paid traffic methods, because I want to experiment. The thing is I don't want to experiment my way to losing a ton of money I can't afford to lose. I figured the best way to go about this is to get feedback from fellow Warriors who have experience with paid traffic. What's the lowest risk, high reward traffic method you would recommend?

    I really want something that provides fairly targeted traffic, but doesn't cost an arm and a leg to drive. I know what's being promoted also counts so I would factor this in. Paid traffic is one of those things that's still very scary to me. I feel it's needed though if I'm going to be serious about IM.

    I want to be clear when I say low risk, high reward I mean a form of traffic that will give you the most bang for your buck. This is even if you had an offer that didn't generate much money per sale. Any ideas of past experiences are appreciated.
    I find bing is often the best bang for your buck when comparing price vs quality and quantity of traffic

    But there are many factors that can play a role in this as well such as the niche, landing page, targeting, etc
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  • Profile picture of the author andrew kisilu
    No matter what traffic source you use .Its all about mastering it,that's how you get know winning keywords, demographics among other variables that generate you the most profit while suiting your business.Facebook Ads,PPC Ads are all Fairly good but once you settle on one then master it as well as use the power of retargeting you will eventually have your winning source.
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