Can't Get Traction on New Site - Any Suggestions?

by Stu48
5 replies
Hello Warriors,

I posted before asking for help on a decision between building a site based on my work experience or a curated site.

I went with the curated site.

My site isn't getting the traction I was hoping for.

My site is a curated fishing site. On my site, I predominantly embed YouTube fishing videos, gather fishing infographics, embed some fishing podcasts, and promote some fishing products via. Amazon.

I don't post much of my own content because I feel that there are many other people out there producing much better content (especially the visuals ie. videos) than I could do. I have been promoting my site on social media quite a bit as well.

I'm thinking that it is either this niche, or, the fact that there is so much good content already out there, that's preventing me from getting a lot of traffic.

I was hoping that this fishing curated site would be a 'hub' for fishing.

Any thoughts?

Thanks.
#site #suggestions #traction
Avatar of Unregistered
  • Profile picture of the author Gambino
    I don't want to speculate on what your problems are. Are you willing to post or PM your link? Or, at least answer these questions (I'm assuming when you say you're not gaining traction, you mean you're not getting traffic):

    1. Your last post in your previous thread was in mid-April. When did you actually start driving traffic to your site?
    2. How are you driving traffic to your site?
    3. What are your traffic stats over that time?
    4. Is your month-to-month traffic increasing, decreasing or stagnant?

    To make any business successful, there are essentially five dots that need to be connected:

    1. Target market
    2. Platform to connect with your target market (website, forum, FB group, etc)
    3. At least one way to get your target market to your platform
    4. At least one product or service to offer (that your target market wants or needs)
    5. Sell your product/service at a profit
    {{ DiscussionBoard.errors[11427090].message }}
    • Profile picture of the author Stu48
      Gambino,

      Thanks for your time. I'll try to answer your questions.

      Your last post in your previous thread was in mid-April. When did you actually start driving traffic to your site?
      I started to drive traffic around the end of July.
      2. How are you driving traffic to your site?
      Facebook, Twitter, google
      3. What are your traffic stats over that time?
      Not great. Only a few hundred a week.
      4. Is your month-to-month traffic increasing, decreasing or stagnant?
      Increasing. Definitely. But not by much.

      To make any business successful, there are essentially five dots that need to be connected:

      1. Target market mostly men 18+ who are interested in fishing
      2. Platform to connect with your target market (website, forum, FB group, etc) website, fb group
      3. At least one way to get your target market to your platform yes
      4. At least one product or service to offer (that your target market wants or needs) Some affiliate products.
      5. Sell your product/service at a profit
      {{ DiscussionBoard.errors[11427110].message }}
  • Profile picture of the author Gambino
    A few hundred visitors a week isn't bad for a site that's only been active for around 2 months. The question is can you scale that traffic and ultimately, can you make a profit from that traffic?

    I obviously don't know your business so I don't know those answers. There are a few metrics I'd be curious about if I were you - such as length of time those visitors stay on your site and what pages they land on and spend time on. Also, have you captured any of these visitors contact info (email) and recontacted them?

    You have a target market, which is obviously a market where money is spent (I'm in your target market). Have you made any sales?

    I'm curious as to how your site is set up. Are you 'reviewing' different products and posting those in a review section. Or collecting emails and sending product offers to a list? Or both? Or something else?

    If it were me - without seeing it - I would want to use the curated content to drive traffic to a shop where I sold branded products.
    {{ DiscussionBoard.errors[11427116].message }}
  • Profile picture of the author Chris-
    One method for this . . . post every website post to your FaceBook Page, (and pay to get visitors to the Page to them if you are not getting many), then for the best-performing posts on the FB Page, do FB Ads for those but keep them the same . . . i.e. interesting content that people like, NOT something that looks like an Ad.

    FB and other social-media likes content, because their audience prefers looking at interesting content rather than Ads, so they will give you much better rates and your Ads will convert better if your Ads look like interesting content.

    Also, try Pinterest . . . create a new account just for fishing (or whatever your exact niche is), and create at least 10 Boards with at least 10 rePins in each. Get some Followers (Follow others in your niche, and Pin your own content every day as well as rePinning other people's content), then join the biggest Group Boards you can on your subject (find them on BoardGroupie). One big advantage of Pinterest is that it's half-life is over 2 months, compared to a few days for FB, or a few minutes for Twitter, so your content (which is links, so it helps with SEO too) lasts a lot longer on Pinterest.

    When you are getting good results on Pinterest (make sure your account is "business" so you get all the stats), you can pay to promote your best-performing Pins.

    Chris
    Signature

    If you have a product/course, or list/following, I will help you do a WEBINAR JV for best results. Click here now . . .

    {{ DiscussionBoard.errors[11427229].message }}
  • Profile picture of the author writeaway
    Find fishing related hashtags on Twitter

    Promote your blog urls via Tweets targeting ROTATING hashtags

    Create graphics for your vids and promote via Pinterest
    {{ DiscussionBoard.errors[11427250].message }}
Avatar of Unregistered

Trending Topics