My client is UK based. Their business physical location is in Hounslow, London, UK. Their business website has gained a good ranking on Google. But yesterday, we came to know that the we are not ranking well on the other locations of the UK. If any one searches from the outer areas of London, the website ranking (which shows in 3rd position in London) is showing on 6th or 7th page.
I came across many articles which are saying it is due to their physical location. Can any one elaborate, how can we get the same ranking on other areas as well. What are the effective steps to get ranking in the entire country.
Thanks in advance