I'm not inquiring about Internet Marketing in the sense that many people on here do, but more so using IM in order to boost an offline business.
For the past couple of years, I've been dabbling in photography as a hobbyist. I'd take paid projects every now and then but I've mostly been a hobbyist. I've devoted a lot of times into not only becoming a great photographer but becoming a great photo editor as well. Because I've been an artist my whole life, what has driven me as a photographer was putting together great works of art. Apparently, people are responding to that because many tend to speak really highly about my work, going as far as telling me that I'm better than most full-time pros. These same people have strongly suggested that I take it seriously and make a go at it on the business end. This is where I come to you all for advice.
Outside of printing flyers, passing out business cards, word of mouth recommendations, a website, etc. I really have no idea of what I should be doing in order to promote my photography business and drive in business. I've gotten flyers and business cards printed, which has had an impact but I feel that the internet could have a much bigger impact. However, I have no idea how to gain a large, responsive social media following (buying fake followers is not my cup of tea). My knowledge of marketing online is very rudimentary but, based on what I see others doing, I understand that it may be my best bet.
If anyone's willing to share some general advice, I'd greatly appreciate it.