Facebook Ads Expert Consultant Needs Advice

How are you currently contacting them? If you are being ignored, you need to try a different way, Are you using a cold email? I would think this would be pretty low hanging fruit for a consultant with such a specialty as yours. Maybe send them PROOF you can do what you claim?

GordonJ

It's a good business model.

This works well:

1. Target through FB, IG, or YouTube.

2. If you choose one, choose FB.

3. Show them proof.

4. Offer free consultation.

5. Give a low-cost trial first month.

- Tom

It all comes down to being able to offer a very compelling reason why the store owner should hire you based on the outstanding performance you can assure the client.


So as Tom said, you must be able to prove without question that you can deliver the leads you say you can and those leads must be legitimate leads for the store owner (not fake or stale bogus prospects).


Prove what you can do, over-deliver on your results, and you should have no trouble being able to get the work you need.


Also, I would be seeking some powerful testimonials from your happy clients - they will help in a big way with your future marketing.

Steve

Every business needs three systems, as I have been saying for many years:

1. Lead generation system

2. Qualification system

3. Closing system.

Everybody, and I mean everybody starts off with all three of these non-existent...and then broken.

They will be broken. You need to really grasp this. There's no "Plug and Play" drop in system that'll guarantee you success the very first time you start using it.

It'll be broken. And you'll have to diagnose what's wrong and work to fix it.

I have a new business. Guess what? Despite the many years of experience I have, my lead generation system for this new business is broken. Qualification? Fine. Closing? Fine. But that initial spark, how to get the conversation going? That I have to create again as if it was the very first time.

Wait, I can just hire an expert, you say.

Wrong.

The experts will have a process, sure. But to tweak it to work for you? Ahhh...it's broken. At the start, it won't work. In my last business, we spent thousands of dollars and so did our clients just getting the lead generation systems warmed up. Throwing money at the problem does not fix it. That simply gets you experience.

The best general process I have seen is:

1. Know your target market and its pain points...the serious problems they admit to having that you fix. Many people try to fake their way past this and that's why they don't get any traction

2. Identify prospects that should be pre-qualified, ie. have those problems, and connect with them. If you're using LinkedIn, have the pain points at the top of your profile write-up.

3. Message new connections with a quick message and 2-minute video introducing yourself and the problems you solve. This video is best included in a playlist of related videos that viewers can binge watch if they want. Those that do are likely to be much more ready to buy or at least have a conversation, and not just because they're warmed up. They had the problem before they met you and they knew it. That's really important.

Those who want to talk to you will figure out how to do that once they reach this point.

Again, this process will be broken and you'll have to figure it out. The pain points will be wrong, or the one you think will be most important they won't care about much (I've been a copywriter for over 20 years and EVERY TIME I thought I knew what the big pain point was, the target market slapped me and told me nope. What we value isn't what they value.)

This takes focus and commitment and frankly a lot of people, even experienced and well-funded people, don't last. I've seen guys with proven businesses trying to move from one lead generation channel that they figured out and has been working for them to another that's new...and three months later after some haphazard and uncommitted effort drop the whole thing.