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[fb ads] Bigger audience vs splitting into smaller specific audiences

by McCloud94
5 replies
  • PPC/SEM
    • |
Let's say I have an audience of 120 000 for country A and 150 000 for country B.

Would it be more optimal to keep two separate ads sets for each country or put them together ?
Meaning targeting A+B with an overall audience of 270 000.

I've heard having bigger audiences initially is better for fb to get as much data as possible and optimise properly.

How small is too small ? Anybody got success with targeting audiences < 100 000 ?
#ads #audience #audiences #bigger #smaller #specific #splitting
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  • Profile picture of the author GrantDSC
    Firstly, you want to be splitting your campaigns up by country.

    Secondly, in an ideal world, you want to keep your audiences broad because your CPM's will be cheaper plus, you are increasing your pool of people you can target if your campaign converts.

    If you are testing lots of different audiences to see which ones convert, put the audiences in seperate ad sets, start your budgets on $20 to $30 per day, see which ad sets and ads are working well, when you have found winners, place them all into one ad set and scale.

    When scaling, you want your audiences to be in excess of 1 million to 2 million people.

    Grant
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    • Profile picture of the author McCloud94
      Originally Posted by GrantDSC View Post

      Firstly, you want to be splitting your campaigns up by country.

      Secondly, in an ideal world, you want to keep your audiences broad because your CPM's will be cheaper plus, you are increasing your pool of people you can target if your campaign converts.

      If you are testing lots of different audiences to see which ones convert, put the audiences in seperate ad sets, start your budgets on $20 to $30 per day, see which ad sets and ads are working well, when you have found winners, place them all into one ad set and scale.

      When scaling, you want your audiences to be in excess of 1 million to 2 million people.

      Grant
      perfect, thanks.

      Only one thing - how does having a broader audience lower the CPM ?

      I thought the better (more specific / narrow) the targeting, the lower the costs..
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  • Profile picture of the author Lotfi Drif
    I'd recommend splitting it up. Audience size doesn't matter that much. Just make sure you separate them into their own adsets & set the appropriate budget. I see great results with a 30k audience and a 2.7 million audience all the time. Don't sweat it.
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  • Profile picture of the author smartadset
    Keep separate ad sets for each countries. Project to create more LLA as you're going forward.


    Bigger audiences are meant for scaling. Once you're there, you can then target larger numbers.
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  • Profile picture of the author staniluujesus
    any ad poster to post at good price
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