For years I've dreamed of having a successful online business. And I've worked very hard for it. But after trying and failing countless times, I've reached a point where I don't know what to do.
Money has been a struggle since I was a child. But I have big dreams. I want to provide my wife and six month old daughter with a life that's more than just scraping by.
My start in online business was in 2014 selling t-shirts and driving traffic with FB ads. Over the next couple years I did over a million dollars in sales. But after cost of goods, labor and ad spend, I barely made a profit.
With rising ad costs and increased competition, it became increasingly difficult to get by. I began going into debt as I continued to try and try and try to make money online. I tried dropshipping. I started an online retail shop selling clothing and other merchandise , but couldn't make a profit and ended up losing money. I started selling products on Amazon, but that ended up falling through. I tried to start a clothing line and sell wholesale but that failed.
Long story short, after years of trying and failing, I'm now 50k in debt, have creditors calling me and my family members, and working an 8-5 job; something I told myself I'd never do.
But I'm still trying. My wife is a ballet dancer, so we created an online course in the dance mom niche. I had built a small list in that niche when selling t-shirts. So we pre-sold the course to prove the concept. Then we built the course and started marketing it with a webinar funnel at $300 price point with a $100 off launch promo. We did a webinar a week for 5 weeks. Each week we'd have around 300-400 signups. 50ish attendees. 30ish people staying to hear the offer at the end. And 3-4 sales. That was enough to just about break even, but our follow up replay emails never generated ANY sales. So after 5 weeks of trying this funnel, we had lost a few hundred dollars and had to stop.
Now, we've worked on our messaging, dropped the price and are trying a different funnel. Basically, we created a 19 minutes video sales letter to convert people. Yesterday I spent $100 driving traffic to that VSL to see if it could convert cold traffic. It didn't. After over 400 page views and 0 sales I shut the ad off. Now, I don't know what to do. I started putting together a lead magnet funnel to get leads and warm them up with content before sending them to the VSL. It's just that I'm not sure if the copy in the VSL sucks, or the offer sucks, or I suck, or if its because the traffic was cold... or maybe all of the above...
But honestly, this might be my last attempt. I've put everything I have into this, I've worked my ass off for years, I've clung to the dream. It just seems that no matter what I do, I can't seem to make anything work. I want to succeed so bad and I always believe its right around the corner... so I keep pushing and trying, only to be met with more disappointment and failure.
I'll be surprised if any one reads this novel of a post, but if for some reason you did and you have any thoughts, I'll listen.