Need Help With Ecommerce

6 replies
So my friend and I signed up for an ecommerce program about a year and a half ago. The program was supposed to last 3 months, with a guaranteed positive ROI after some period of time.

I won't name names (because we finally got a refund), but we got f'ed around for about a year by this guy. The deal was to have a fully functional ecommerce site, which his team would then market properly through PPC, SEO, etc.

We're at the point finally where we have a pretty decent site, however we don't have anyone to market it for us and are pretty clueless as to how to proceed.

Should we just hire a PPC guy to get some traffic going, or do we need a more structured approach? We don't know anything about creating sales funnels, or which products to choose to market, etc etc.

I'm thinking we need more of a business coach to organize all of this, but not sure of reputable sources or where to look. Basically we have a site which is ready to launch, have a few autoresponder emails set up, and just don't know what to do now.

We've probably put about $10k into this total. Thankfully we got $5k back as a refund recently, but we're still down quite a bit.

Also as a note, the site is in the adult niche (sex toys).
#ecommerce
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  • Profile picture of the author Gambino
    Here's my initial two cents.

    First, regarding your site. Is this a dropshipping site or have you created your own brand and/or products? I have to assume you've created your own brand/products and have inventory if you've spent $10,000 already.

    If not, then it seems like you're just throwing more and more money at it thinking that it will eventually pay off. But, there's no indication that it will since you haven't had any/much traffic or sales yet.

    If I were you, I would backtrack and take a look at what you've done and come up with a plan moving forward. I hate the idea of hiring people when you aren't making money or don't have a plan to get you to a point where the hired help will be able to at least pay for itself. If you're dead set on hiring someone, I would post a job at UpWork and talk to as many qualified marketers as you can about their vision/plan for you site and the use that to make informed decisions.

    I'm going to guess that you won't be able to advertise sex toys on Facebook and that will probably be the same for AdWords (could be wrong there). I'm not really sure where you can advertise those products on a PPC basis.

    But, whether it's PPC or any other form of marketing - it's not rocket science. With the information that's available on google/YouTube, I would attempt to put some elbow grease into driving traffic to your site and see what happens. You can always hire a professional later when you gain traction, or have some type of quantifiable result.
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  • Profile picture of the author Brent Stangel
    adult advertising

    It's a freakin' jungle out there!

    Brent
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    Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
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  • Profile picture of the author rabbiefpv
    Learn facebook ads.

    Learn google adwords.

    Pick the right products.

    Put them infront of the right people.

    Learning how to use the platforms will not take long but will be so useful to you.
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    My Weekly Updated Journey To Making Money Online

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    • Profile picture of the author OptedIn
      Originally Posted by rabbiefpv View Post

      Learn facebook ads.

      Learn google adwords.

      Pick the right products.

      Put them infront of the right people.

      Learning how to use the platforms will not take long but will be so useful to you.
      Absolute genius. Did you come up with this method on your own?
      Signature

      "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

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  • Profile picture of the author Oziboomer
    Originally Posted by mkmossop View Post

    We've probably put about $10k into this total. Thankfully we got $5k back as a refund recently, but we're still down quite a bit.

    Also as a note, the site is in the adult niche (sex toys).
    Maybe you can *pay* a few of the webcam celebrities to use your products and encourage their followers to buy.

    Run a competition for "how far the brand can go"
    - don't know how that works with social but there is probably network of swingers out there who'd participate if they were invited and rewarded for sharing.

    Don't think PPC with the major providers is too likely given the product category but it does remind me of a scam. . .

    I think I saw it in a British film where there was a scammer who published an advert in the local newspaper regarding a competitively priced dildo (Tom Adams probably knows the film).

    Orders were received for said dildos that didn't exist.

    Scammer sent "refund cheques" (checks for US readers) with a large stamp on the cheque saying. . .

    REFUND for GIANT Dildo OFFER.

    No one banked the cheques so the scammer profited big time.

    Best regards,

    Ozi
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  • Profile picture of the author mkmossop
    Hey thanks very much for all the replies so far .

    We're still not sure what we're gonna do. Kind of lost our will to go on so we may just let the site go.

    To answer Gambino... we have our own brand but not our own products.
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