How many words should this type of review be?

7 replies
Hey there folks,

So the short way of telling a long story here is that I'm doing a course that I purchased from a fairly straightforward and respected affiliate marketing Guy

He recommends using Amazon products to build sites but I'm using ClickBank products so I can make a much larger commission. He says to use Market health for a bigger commission but I'm going to use ClickBank because it fits into my Niche

The issue I'm coming up against is that because he's doing a review of a low ticket item is review is very short and concise.

My review on the other hand is for a $50 information product which has literally several different parts in sections included in a back-end course area.

My review is already at 1500 words and I'm worried about it being too long I don't want to lose people before they can get to the bottom and get an affiliate link so how should I go about this?

How many words should a review on a very comprehensive item be. I'm not selling a $5,000 high-ticket item but I'm not selling a $5 or $10 thing on Amazon either.

Thank you for any insight you might have to this as I'm just new starting out my journey in affiliate marketing and I want to nail this without having analysis paralysis.
#review #type #words
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  • Profile picture of the author Frank Donovan
    I'm not sure why you'd purchase a course and then deviate from the instructions because you think you know better, but anyway.

    Without knowing any more details about that particular course, I can say that in general an Amazon affiliate model relies on getting your visitors on to the Amazon site as soon as possible. Amazon already enjoy a strong reputation with the public and are experts in cross-selling to prospective buyers. And as an affiliate, you get commission on all products your customers purchase while on the site (or any return within 24 hours).

    The typical Clickbank affiliate model relies more on a detailed review of the individual product (Clickbank itself being mostly unknown to the general public) which is why many affiliates prefer to sign up prospects to an email list where the benefits of the product can be covered in greater detail over a series of emails. The added advantage of this is having those prospects and buyers on your subscriber list for further marketing opportunities.

    As it is, I doubt any Clickbank product warrants a 1500-word review, even if you could find a prospect willing to read all the way to the end, but if you really have that much worthwhile information to impart, your best bet would be to set up a simple landing page and have your visitors opt in to get a detailed video review and/or an exclusive pdf report. That way, you'll be building your own list of prospects - the best asset an affiliate marketer can own.

    But again, this affiliate model is different from the one described in your course.
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    • Profile picture of the author stevenjcampbell
      Originally Posted by Frank Donovan View Post

      I'm not sure why you'd purchase a course and then deviate from the instructions because you think you know better, but anyway.

      It is not so much deviating, but I understand that (as i am in real life sales) higher ticketed items require a longer pitch.


      I am not writing a sales pitch, but I am doing a review for a higher ticket item, ergo the need for a longer, better quality review.


      The author of the program actually has clickbank as a recommended affiliate network, he just uses amazon and markethealth as an example to get a site and review made as fast as possible to get people to take action (as he says and is true, it is about action being taken and taken fast and consistently and refinements coming later).


      The typical Clickbank affiliate model relies more on a detailed review of the individual product (Clickbank itself being mostly unknown to the general public) which is why many affiliates prefer to sign up prospects to an email list where the benefits of the product can be covered in greater detail over a series of emails. The added advantage of this is having those prospects and buyers on your subscriber list for further marketing opportunities.

      As it is, I doubt any Clickbank product warrants a 1500-word review, even if you could find a prospect willing to read all the way to the end, but if you really have that much worthwhile information to impart, your best bet would be to set up a simple landing page and have your visitors opt in to get a detailed video review and/or an exclusive pdf report. That way, you'll be building your own list of prospects - the best asset an affiliate marketer can own.



      But again, this affiliate model is different from the one described in your course.

      well the course that I am covering has a 200+ page ebook, severl audios, and videos, and some other material.


      I guess that i did not get a real idea from your reply, I just wanted to know if more was better in this case, and I super appreciate your reply though.


      Most people write sales copy for a review, this is just not what i am trying to do.


      I care to be in depth and to give a lot of content and value in the review.
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      • Profile picture of the author Frank Donovan
        Originally Posted by stevenjcampbell View Post

        It is not so much deviating, but I understand that (as i am in real life sales) higher ticketed items require a longer pitch. I am not writing a sales pitch, but I am doing a review for a higher ticket item, ergo the need for a longer, better quality review.
        Not necessarily. Higher-ticketed items might require a different pitch, but that depends on several factors, such as the nature of the product, the market itself, where your traffic is coming from, and how primed your visitors are when they arrive. In fact, sometimes all you need do is point them thataway. >>

        I think you're confusing pitch with review, but in any case, there's no formula that ties the length of either with the product price.
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        • Profile picture of the author stevenjcampbell
          Originally Posted by Frank Donovan View Post

          Not necessarily. Higher-ticketed items might require a different pitch, but that depends on several factors, such as the nature of the product, the market itself, where your traffic is coming from, and how primed your visitors are when they arrive. In fact, sometimes all you need do is point them thataway. >>

          I think you're confusing pitch with review, but in any case, there's no formula that ties the length of either with the product price.

          ok, thanks for clearing that up. I was looking at it from my own perspective.



          The product is a law of attraction/manifest money one. I purchased it before with my own money, and found myself asking questions before i bought, unable to find a good review that did not come off like a cheesy crappy sales pitch.


          I wanted to go through the contents, the back end members area, and show people there is a reason to buy in at a $47 price.
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  • Profile picture of the author simitch
    well! 1500 words is not huge and many people write review content by choosing multiple product in a content and they write about 5000 words ans these are work in fever if them. so keep increasing if you find there is room to add some more words! best of luck!
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    • Profile picture of the author stevenjcampbell
      Originally Posted by simitch View Post

      well! 1500 words is not huge and many people write review content by choosing multiple product in a content and they write about 5000 words ans these are work in fever if them. so keep increasing if you find there is room to add some more words! best of luck!

      thanks, i wager i am around half done, i think it will end up being around 2500-3000. I would post it here for critique but probably would end up breaking some sort of rules
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  • Profile picture of the author Robert Bridgen
    Good question If it is interesting and entertaining as long as you want it. If it is not interesting then no one will read it. So to be honest most times if I do not get a good headline I do not even read the article.
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