So last year I turned 55. An official "Senior Citizen."
I'm also working (have been for some time, took the Summer off) on a site targeted to the over 50 crowd.
In my research, I came upon some pretty interesting information so I thought I would share it with y'all.
There is a long-standing belief that people over 50 are either not on the internet at all or are only going onto sites such as AARP.org or WebMD.com. The fact of the matter is that seniors control 70% of America's disposable income and they are far more web savvy than most people believe. Recent Studies show that in 2014, 70% of the 50-65 age bracket use the internet, while 38% of those over 65 years old go online. Of the "wired" seniors: |
94% use the internet for e-mail
77% shop online
71% are looking for health information
70% use the internet to read news
If you are looking for a market, you could do far worse.