Forget conversions... Until you have traffic.
Many people I talk to spend more time tweaking their sites for conversions than they do generating traffic. When I ask why they say "I want to make sure the traffic converts".
This is the equivalant in the offline world of locking your doors to re arrange your store for better traffic flow.
In my experience, the only thing you should worry about is traffic at first, even if your site design is ugly. When traffic is flowing in you can make minor changes and see the results quickly.
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"It's easier to fool people than to convince them that they have been fooled. -- Mark Twain
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~ Zig Ziglar
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