Affiliate Marketing Strategy

11 replies
I recently came across a product that is a one-in-million item, literally the highest quality, within a highly niche'd product category. I signed up for their affiliate program, I get 10% comm on sales. I have no prior affiliate marketing experience, but a precursory knowledge of internet marketing. I see an interesting opportunity to build a biz which I've never done before. Though 10% may not be a lot it's clearly a numbers game on a product that ranges from $40-$200.

I could be totally off base but I feel there's immense opportunity here given this is a world class product, with little to no competition, and is a solution to a problem that is only growing in severity.

So, using paid advertising it looks like there are two routes
1. get their emails and redirect to an affiliate link
2. Skip their email and redirect to the affiliate link

The ideal client is highly intelligent, conscious/awake and "problem aware"--and open to a solution.

My sense is creating some content to get their email is a waste of their time and mine, given their level of awareness... I'm leaning towards creating some FB ads to a landing page that has them click through to the manufacturer's store. I can't get their email in exchange for a coupon because the manufacturer controls all sales on their site. So it seems like FB ad to the landing page with a click through to manufacturer is the best setup.

Any thoughts, feedback would be appreciated on this approach.

Thanks,
Ken
#affiliate #marketing #strategy
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  • Profile picture of the author AceOfShirts
    Can you create a "cheat sheet" or a "tips and tricks" report that the customers can use to get more out of the product? If so, they may give their email address for it.
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  • Profile picture of the author Brent Stangel
    You might still be able to get their email.

    this is a world class product, with little to no competition, and is a solution to a problem that is only growing in severity
    "...in fact, we only grant access to people serious enough to enter a valid email in our system."

    Or something along those lines. Test different angles.

    No matter how stellar the product, a follow-up series will increase conversions, and allow for future cross promotions.

    Brent
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    • Profile picture of the author Ken Fried
      Yes, this is all predicated on being able to track affiliate sales. I need to investigate to what degree I have access to data.
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      • Profile picture of the author OptedIn
        Originally Posted by Ken Fried View Post

        Yes, this is all predicated on being able to track affiliate sales. I need to investigate to what degree I have access to data.
        And the time that you are spending doing research and 'thinking about things' is time spent where someone else is collecting your commissions.

        Shit or get off the pot.
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  • Profile picture of the author ChrisBa
    Originally Posted by Ken Fried View Post

    I recently came across a product that is a one-in-million item, literally the highest quality, within a highly niche'd product category. I signed up for their affiliate program, I get 10% comm on sales. I have no prior affiliate marketing experience, but a precursory knowledge of internet marketing. I see an interesting opportunity to build a biz which I've never done before. Though 10% may not be a lot it's clearly a numbers game on a product that ranges from $40-$200.

    I could be totally off base but I feel there's immense opportunity here given this is a world class product, with little to no competition, and is a solution to a problem that is only growing in severity.

    So, using paid advertising it looks like there are two routes
    1. get their emails and redirect to an affiliate link
    2. Skip their email and redirect to the affiliate link

    The ideal client is highly intelligent, conscious/awake and "problem aware"--and open to a solution.

    My sense is creating some content to get their email is a waste of their time and mine, given their level of awareness... I'm leaning towards creating some FB ads to a landing page that has them click through to the manufacturer's store. I can't get their email in exchange for a coupon because the manufacturer controls all sales on their site. So it seems like FB ad to the landing page with a click through to manufacturer is the best setup.

    Any thoughts, feedback would be appreciated on this approach.

    Thanks,
    Ken
    It sounds like you have a solid idea on how to do this. Why not start and let the results tell you if it's going to work?
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  • Profile picture of the author DIABL0
    A very high percentage of users that visit a site for the first time don't convert.

    Collecting their email lets you follow up which can make a significant difference in conversions.

    If your using FB, be sure to use retargeting. It can also make a big difference.
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  • Profile picture of the author Mihai1555
    i always recommend that you collect emails of people who visits your sites.. you will build a list and you will make money forever not just 1 time
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  • Profile picture of the author AndreiMorariu
    Definetly don't redirect people directly to the affiliate offer! It's a waste of money and the ROI will be very VERY bad!

    Instead build a straight to the point lead magnet solving the most urgent problem your target audience has and promote the affiliate product in the follow-up sequence. In this way you can follow-up with your leads and trust me when I say: the money is in the FOLLOW-UP!
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  • Profile picture of the author Obermair
    "My sense is creating some content to get their email is a waste of their time and mine, given their level of awareness.."

    Like a number of folks have already mentioned it is not a waste of time. If the product is as amazing as you suggest, they will be pleased that you guided them there and that will have created a level of trust. This will allow you to leverage them as repeat customers in the future. Not a waste of time but rather a key to building the business.
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  • Profile picture of the author davidlee007
    First Try to get there email and make an email template with affiliate link.
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  • Profile picture of the author ashwinsd
    Creating a bridge page is good before sending to an offer.
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