Marketing vs Digital Marketing

58 replies
Hello,
which kind of marketing is much costly?
Traditional or Digital?
#digital #marketing
  • Profile picture of the author Rob Hunsons
    I think traditional one.
    You may do digital with no funds.
    {{ DiscussionBoard.errors[11435706].message }}
    • Profile picture of the author Pamela123
      I think so. can you tell me which one is time-saving?
      {{ DiscussionBoard.errors[11436500].message }}
  • Profile picture of the author Ryan Jeon
    [DELETED]
    {{ DiscussionBoard.errors[11435854].message }}
    • Profile picture of the author OptedIn
      Originally Posted by Ryan Jeon View Post

      Members at any level of expertise are welcome to join, we all have something to learn from one another.
      Reported as SPAM! Buy an ad.
      Signature

      "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

      {{ DiscussionBoard.errors[11435860].message }}
      • Profile picture of the author Ryan Jeon
        we are providing a free opportunity for people to learn directly from a huge digital advertising company. We are not profiting in any way, we are simply facilitating the discussion and bringing like-minded people together.
        {{ DiscussionBoard.errors[11435873].message }}
        • Profile picture of the author OptedIn
          Originally Posted by Ryan Jeon View Post

          we are providing a free opportunity for people to learn directly from a huge digital advertising company. We are not profiting in any way, we are simply facilitating the discussion and bringing like-minded people together.
          You'll still need to buy an ad! lol
          Signature

          "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

          {{ DiscussionBoard.errors[11435875].message }}
          • Profile picture of the author Ryan Jeon
            oh I did not know that, thank you
            {{ DiscussionBoard.errors[11435876].message }}
  • Profile picture of the author ChrisBa
    Originally Posted by Pamela123 View Post

    Hello,
    which kind of marketing is much costly?
    Traditional or Digital?
    This is a very vague question.

    What kind of tradition marketing? magazine? tv? radio? billboard? etc?

    What about digital? Affiliate? Paid traffic? PPC? Banner ads? mobile? etc?
    {{ DiscussionBoard.errors[11435887].message }}
    • Profile picture of the author Pamela123
      Thanks for the reply. Yes! your conception is right. Traditional and digital marketing means conventional and online marketing. Have you got it?
      {{ DiscussionBoard.errors[11438151].message }}
  • Profile picture of the author ahsanraza
    I think traditional is more costly. You can start digital with almost nothing. What's more, the ROI of digital is great!
    {{ DiscussionBoard.errors[11436057].message }}
  • Profile picture of the author sftslab
    [DELETED]
    {{ DiscussionBoard.errors[11436075].message }}
    • Profile picture of the author Pamela123
      How? Would you like explaining me?
      Thank you
      {{ DiscussionBoard.errors[11438148].message }}
  • Profile picture of the author komal maurya
    Traditional marketing is much costly as compare to digital marketing.
    {{ DiscussionBoard.errors[11436164].message }}
    • Profile picture of the author Pamela123
      Yeah! I think so. digital marketing is seemed to be time-saving and easier than traditional marketing.
      {{ DiscussionBoard.errors[11438152].message }}
  • Profile picture of the author Eugene Hill
    'Marketing' is the 'field marketing', whereas 'Digital Marketing' is the 'online/internet based marketing'!
    Without any doubt the field marketing is more costly because the travelling expenses are involved, on the other hand the internet based marketing is much better!
    {{ DiscussionBoard.errors[11436222].message }}
    • Profile picture of the author OptedIn
      Originally Posted by Eugene Hill View Post

      'Marketing' is the 'field marketing',whereas
      No idea where you learned that, but I'd no longer use that source. Your comment makes absolutely no sense. I can do offline marketing, without ever getting up from my desk.

      Traveling expenses? Really? The farthest I travel is to the john or the refrigerator.
      Signature

      "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

      {{ DiscussionBoard.errors[11436344].message }}
      • Profile picture of the author Pamela123
        Traveling is free? Oh my god!!
        {{ DiscussionBoard.errors[11438610].message }}
      • Profile picture of the author Eugene Hill
        I quote - "No idea where you learned that, but I'd no longer use that source. Your comment makes absolutely no sense. I can do offline marketing, without ever getting up from my desk."

        Dude, have you heard of a degree called 'MBA'? If yes then go and meet an MBA Marketing guy and he would let you know what the heck is Marketing all about - It is predominantly a 'field' work. You only get 'desk' work if you are exceptional or you are experienced!

        Only 2 out of every 10 freshers are assigned 'desk work' soon after they graduate in MBA Marketing!

        And in order to be one of those 2 guys, the MBA Marketing graduate (or the Marketing person in general) has to be oustanding at data analytics, graphs, statistics, research, strategizing, trend analysis, user experience designing and business analysis.

        The management can take a 'risk' of putting a fresher at the desk work, only if they are sure that the 'decision' will not back-fire them!

        And if you fail to be good at all these traits (that I have mentioned above) then you may have to work in 'field'!

        You may have to meet people (important people though), you may be asked by your manager to organize events, sponsor relevant events & functions, find new links that could benefit the company.

        You will be travelling from city to city, to rural places, to remotely located places. If your customer base is rural or remotely situated, then I am sorry you will have to!

        You will be executing the strategies that the desk people have planned for you to implement!

        Generally, marketing professionals with more than 5 years of experience in the 'field marketing' are promoted to work at 'desk'!

        Even the fat salaried MBA Marketing graduates (turned executives) have to be at 'field marketing' for minimum 2-3 years, before they could ask for desk job in the same discipline.

        As I said earlier that, being a fresher you could get a desk job only when you are extra-ordinary and have in-built potential of the traits that I had mentioned above.
        {{ DiscussionBoard.errors[11438789].message }}
        • Profile picture of the author OptedIn
          Originally Posted by Eugene Hill View Post

          Dude, have you heard of a degree called 'MBA'?
          Have you ever heard that once you start trying to make someone take anything you have to say seriously, by starting out by referring to them as "Dude," the battle has been lost?

          That said, the rest of the elitist crap you spouted is extremely irrelevant for the purpose of what we are discussing. If you believe that you have to ever leave your office/desk to effectively market your product or service, all you've done is show people what most are beginning to see for themselves. Am MBA does very little to prepare you for the real business world.

          Move along, folks. Nothing to see, here.
          Signature

          "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

          {{ DiscussionBoard.errors[11438801].message }}
          • Profile picture of the author Eugene Hill
            Have you ever heard that once you start trying to make someone take anything you have to say seriously, by starting out by referring to them as "Dude," the battle has been lost?
            What sort of English is this? By being arrogant and rude, you are making mockery out of yourself!
            And it is YOU who is making irrelevant comments -
            Traveling expenses? Really? The farthest I travel is to the john or the refrigerator.
            What has this to do with the discussion? Please stick to the topic and be little polite.
            That said, the rest of the elitist crap you spouted is extremely irrelevant for the purpose of what we are discussing.
            Oh really? Look who is speaking! The guy who abruptly brought in some refrigetor and 'JOHN'
            No idea where you learned that, but I'd no longer use that source. Your comment makes absolutely no sense.
            For you to 'learn' how marketing works; I had to post that '
            elitist crap
            {{ DiscussionBoard.errors[11438822].message }}
            • Profile picture of the author OptedIn
              Originally Posted by Eugene Hill View Post

              What sort of English is this? By being arrogant and rude, you are making mockery out of yourself!
              And it is YOU who is making irrelevant comments - What has this to do with the discussion? Please stick to the topic and be little polite.
              Oh really? Look who is speaking! The guy who abruptly brought in some refrigetor and 'JOHN'
              For you to 'learn' how marketing works; I had to post that '
              Listen, "Dude." (First rule of marketing. Learn how to communicate with your audience at a level they can understand). We've both stated our positions. Everyone else can mow decide whom they feel has a better understanding of "marketing" as it relates to the needs of the members of this forum, as opposed to a Fortune 500 company. While many of the concepts may be valid for both, their implementation are vastly different and while some apply to both - very many, do not!!!.

              Trying to impress people with your MBA training won't go far, here. I'll put my GED-based marketing prowess up against your MBA theories any day of the week.

              My knowledge, built on experience will trump your education. There is absolutely no doubt on that.
              Signature

              "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

              {{ DiscussionBoard.errors[11438831].message }}
              • Profile picture of the author Eugene Hill
                If you are really a marketing guy, then you are screwing your job! Please learn how to speak.
                Trying to impress people with your MBA training won't go far, here. I'll put my GED-based marketing prowess up against your MBA theories any day of the week.
                You are irritating with your assumptions.
                My knowledge, built on experience will trump your education. There is absolutely no doubt on that.
                You look so childish when you say that. Politeness and communication skills are what makes a marketer into a good marketer.
                {{ DiscussionBoard.errors[11438846].message }}
                • Profile picture of the author OptedIn
                  Originally Posted by Eugene Hill View Post

                  Politeness and communication skills are what makes a marketer into a good marketer.
                  And if I were trying to market something to you, I'd employ my absolute best communication skills. lol

                  That is not my goal, here. You may want to read my posts, again because you obviously can't comprehend my message.

                  I'm bored, now. Have a great day.
                  Signature

                  "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

                  {{ DiscussionBoard.errors[11438850].message }}
  • Profile picture of the author Rose Anderson
    Traditional marketing could be a television ad during the super bowl, a postcard, or a phone number scribbled on a bathroom wall. Costs and results will vary.

    Digital marketing could be an email, a Facebook Ad campaign to a million people, or a blog post.

    In most cases, digital will be cheaper.

    Perhaps if we understood the purpose of your question we could give you better answers.

    Rose
    {{ DiscussionBoard.errors[11436240].message }}
  • Profile picture of the author Daniel1000
    The answer is, like with most things, it depends.

    An ad in Times Square costs 1.1-4 million dollars a year.

    Let's just call it $2.5 million.

    Over the course of a year, they'll get one hundred million impressions from foot and vehicle traffic.

    That's $.025 per impression which isn't too bad or too good.

    When you add in impressions from TV spots that capture Times Square then it jumps to 500 million to one billion impressions (think about New Year's Eve and how it's broadcast from Times Square).

    Your cost per impression plummet to $.005 - $.0025 or a CPM of $2.50.

    The average on Facebook is over $7.

    But you don't have access to a Times Square billboard unless you have a multimillion dollar ad budget.

    It's also hard to measure conversions from that.

    So it depends on many factors when you ask whether or digital or traditional marketing is more expensive.
    Signature

    What happens after you drive traffic to a page? How do you convert them to customers? Take our free email course to find out how to attract and convert more customers.

    {{ DiscussionBoard.errors[11436435].message }}
    • Profile picture of the author OptedIn
      Originally Posted by Daniel1000 View Post

      So it depends on many factors when you ask whether or digital or traditional marketing is more expensive.
      This sentence basically covered it all. The rest provided no actual value, because as you clearly stated, the OP does not have access or the means to a Times Square billboard.

      A perfect example of, 'Less is more."
      Signature

      "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

      {{ DiscussionBoard.errors[11436437].message }}
  • Profile picture of the author Steve L
    Originally Posted by Pamela123 View Post

    Hello,
    which kind of marketing is much costly?
    Traditional or Digital?
    It's all digital these days. Even if you were running traditional adverts like TV, magazine, newspaper, billboard, or radio, you're still going to need a website and engage in some type of marketing automation.

    But if you're asking what's more costly traditional advertising or digital advertising I'd say definitely traditional. Also you can't track results as easily with traditional advertising.
    {{ DiscussionBoard.errors[11436442].message }}
  • Profile picture of the author Pamela123
    All of your replies are very logical . Thank you very much. But, here I have a question. Which one saves our time mostly?
    {{ DiscussionBoard.errors[11436504].message }}
    • Profile picture of the author Rose Anderson
      Originally Posted by Pamela123 View Post

      All of your replies are very logical . Thank you very much. But, here I have a question. Which one saves our time mostly?
      This answer is the same: It depends.

      Writing a blog post or an email is going to take less time then creating a full color catalog. I worked for several mail order companies including Gump's and Horchow's and they spent months and thousands of dollars creating and then mailing their catalogs.

      However, you could write a post card in a few minutes and drop it in the mail.

      To create an effective sales funnel is going to take some time.

      The big advantage digital has is speed of delivery. Hit "send" and it's on its way.

      Rose
      {{ DiscussionBoard.errors[11436712].message }}
      • Profile picture of the author OptedIn
        Originally Posted by Rose Anderson View Post

        The big advantage digital has is speed of delivery. Hit "send" and it's on its way.
        True - but the postcard is going to actually be held in one's hand and looked at, for however briefly.

        Everything has its pros and cons and what we are seeing lately are a raft of questions that were not well thought out before being asked and that anyone should be able to instantly know that the way the question was asked - makes it totally impossible to effectively answer.
        Signature

        "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

        {{ DiscussionBoard.errors[11436718].message }}
  • Profile picture of the author techbae
    Obviously, Traditional.

    Digital Marketing reduces cost of Man-force, travelling, Stationary Cost, and a lot of stuff. Also, traditional marketing like door-to-door marketing or poster ads have less conversion rates.

    Whereas, if I talk about Digital Marketing, you just need a PC, internet connection and an automated script to directly reach people into their inbox.
    {{ DiscussionBoard.errors[11436655].message }}
  • Profile picture of the author DivyaTripathi
    Hello,
    It is obvious traditional marketing is more costly with no output .But In digital marketing,you can do this marketing in reasonable price with profit.
    For traditional marketing nobody sure about the leads also and if you start digital marketing for your business then there will be guaranteed leads.so there is no doubt for digital marketing which is less expensive than traditional marketing.
    {{ DiscussionBoard.errors[11436705].message }}
  • Profile picture of the author spartan14
    For sure traditional one because even if you print flyers you must pay money to print them etc .But online you can advertise for free as youtube videos ,blog traffic and many others
    {{ DiscussionBoard.errors[11436711].message }}
  • Profile picture of the author 3936296
    Traditional marketing is much costlier than Digital marketing in my opinion.
    {{ DiscussionBoard.errors[11436743].message }}
    • Profile picture of the author OptedIn
      Originally Posted by 3936296 View Post

      Traditional marketing is much costlier than Digital marketing in my opinion.
      Fortunately for people that do marketing, your opinion is baseless.

      Thank you for sharing.
      Signature

      "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

      {{ DiscussionBoard.errors[11436745].message }}
    • Profile picture of the author Pamela123
      I think so.
      {{ DiscussionBoard.errors[11438154].message }}
  • Profile picture of the author Ajobel
    Costing depend on environment or product type etc .
    {{ DiscussionBoard.errors[11436770].message }}
    • Profile picture of the author OptedIn
      Originally Posted by Ajobel View Post

      Costing depend on environment or product type etc .
      Brilliant. Thank you!
      Signature

      "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

      {{ DiscussionBoard.errors[11436810].message }}
  • Profile picture of the author charlesgalofre
    Banned
    traditional marketing costs a lot, but digital marketing costs a couple of pennies as well.
    Signature
    8 Google Certifications Completed/Done For You
    100% PASS RATE. $125 for ALL or Money Back Guarantee. message me for details.
    {{ DiscussionBoard.errors[11436805].message }}
    • Profile picture of the author OptedIn
      Originally Posted by charlesgalofre View Post

      traditional marketing costs a lot, but digital marketing costs a couple of pennies as well.
      Really? That's good to know. Should make everyone's job, much easier.

      The knowledge on display in this thread should be setting the Internet on fire. Simply put - a real treasure trove of information.
      Signature

      "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

      {{ DiscussionBoard.errors[11436811].message }}
  • All in all, when you put every single variable together, digital marketing is much cheaper simply because traditional outbound marketing is no longer a viable option.

    We live in the age of the pro-active consumer; if they want something, they come to you and there's a million options and information to choose from!

    Even if digital marketing were to be more costly, it would still pay off because it allows you to measure actual results and reach people in a much more efficient way

    What kind of business do you run? Maybe I can give you some tips on the best time saving way to go about it.

    All the best!
    {{ DiscussionBoard.errors[11436827].message }}
    • Profile picture of the author OptedIn
      Originally Posted by MarianaAttentiveUs View Post

      All in all, when you put every single variable together, digital marketing is much cheaper simply because traditional outbound marketing is no longer a viable option.
      If you read all of the comments, here, especially by those that have been marketing for decades, you might understand how and why your comment is simply untrue.

      You're only looking at costs. No where have you mentioned the results that can be achieved by either method, so you are commenting on only half of the equation - which is virtually meaningless. Have you ever heard of, 'return on investment.' That's how you actually determine the true cost of something, not just by looking at the initial outlay of dollars.

      And, yet - you are offering to help others. Based on what, may I ask???

      Anyone who would say, "traditional outbound marketing is no longer a viable option," should be ignored as being simply ignorant of the facts. Billions are spent every tear on "traditional outbound marketing." I guess they are all just throwing their money away.

      Time to turn out the lights!
      Signature

      "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

      {{ DiscussionBoard.errors[11436830].message }}
  • Digital Marketing is less expensive and we can do digital marketing at a reasonable price with profit whereas traditional marketing is costly. In traditional marketing, we are totally unaware of the lead.so, digital marketing is more beneficial than traditional marketing.
    {{ DiscussionBoard.errors[11437080].message }}
    • Profile picture of the author OptedIn
      Originally Posted by pranita laturkar View Post

      Digital Marketing is less expensive and we can do digital marketing at a reasonable price with profit whereas traditional marketing is costly. In traditional marketing, we are totally unaware of the lead.so, digital marketing is more beneficial than traditional marketing.
      Another ridiculous comment, but thanks for sharing. It helps us determine your level of knowledge so we can decide whether or not to pay attention to anything you say, going forward..

      So far - no!
      Signature

      "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

      {{ DiscussionBoard.errors[11437269].message }}
      • Profile picture of the author Pamela123
        How is this comment ridiculous????? please explain.
        Is she wrong? how?
        {{ DiscussionBoard.errors[11438157].message }}
    • Profile picture of the author Pamela123
      I think so. Thanks for sharing your opinion
      {{ DiscussionBoard.errors[11438158].message }}
  • Profile picture of the author lussiajohn
    [DELETED]
    {{ DiscussionBoard.errors[11437996].message }}
    • Profile picture of the author OptedIn
      Originally Posted by lussiajohn View Post

      I think traditional marketing is much costly than digital marketing. If you choose digital marketing then you can generate organic traffic in your online business.
      Incorrect information and a spam link in one post. Nicely, done!

      Reported as SPAM!
      Signature

      "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

      {{ DiscussionBoard.errors[11438004].message }}
  • Profile picture of the author Nehaaggarwal
    Thanks for the great discussion about Marketing vs Digital Marketing. It's really great to know the difference & important between Marketing & Digital Marketing.
    Signature
    {{ DiscussionBoard.errors[11438165].message }}
    • Profile picture of the author Pamela123
      Thank you very much for joining the discussion . Always place your valuable opinion here.
      {{ DiscussionBoard.errors[11438172].message }}
  • Profile picture of the author Sufyan47
    Hi,

    The conventional method of marketing in the advertising space with one-way communication and a larger reach which comprise of print ads, hoardings, magazines, billboards, newsletters, promotional brochures, flyers, radio ads, television ads, etc. is called traditional marketing.

    The constantly evolving new media landscape that consists of all the digital technologies to bring a more personalized experience and reach the right audience by means of social media, SEO, blogging, content marketing, lead management, paid search, etc. forms the digital marketing.

    Thanks for this post...
    {{ DiscussionBoard.errors[11438198].message }}
    • Profile picture of the author Pamela123
      Thanks for your reply. Which marketing process is easier to you?
      {{ DiscussionBoard.errors[11438274].message }}
  • Profile picture of the author Nortus Fitness
    Traditional Marketing is costly comparing then Digital marketing because in Traditional marketing you are able to spend budget on various activities but not able to compare or check if that activities are working or not working for you. In Digital marketing you can target each and every to whom you are willing to show your ads and pay only if you get any valuable action from your targeted audiences on your ad.
    {{ DiscussionBoard.errors[11438238].message }}
  • Profile picture of the author GiorgioGD
    Digital Marketing is definitely cheaper.

    In fact, Digital Marketing is the most cost effective way to market your business. You are able to utilize social media which is basically free and very effective.

    Small businesses can get more for their marketing spend using digital marketing.
    {{ DiscussionBoard.errors[11438345].message }}
  • Profile picture of the author syaseen Pathan
    hello,
    here about my idea traditional market is more costly than digital market..... now a days digital marketing is very popular and it is nothing but online marketing. for more to know about digital marketing check www.nidmindia.com
    {{ DiscussionBoard.errors[11438668].message }}
    • Profile picture of the author Pamela123
      yeah, you are right.
      {{ DiscussionBoard.errors[11438754].message }}
  • Profile picture of the author Rose Anderson
    When I hear "Traditional Marketing" I don't think of a traveling salesman.

    I think of:
    Magazine ads
    Newspaper ads
    Television commercials
    Radio ads
    Postcards
    Printed catalogs
    Sales letters that are mailed

    That's not all, of course, just the first ones that come to mind. None of them require much traveling but most of them are costly.

    Though to be honest, I'm still not sure the point of this thread.

    Pamela, when responding please use the quote feature, otherwise we have no idea who you are responding to.

    Rose
    {{ DiscussionBoard.errors[11438855].message }}
    • Profile picture of the author OptedIn
      Originally Posted by Rose Anderson View Post

      When I hear "Traditional Marketing" I don't think of a traveling salesman.
      Nor does anyone else that understands what marketing is. Thank you.

      Cheers.
      Signature

      "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

      {{ DiscussionBoard.errors[11438927].message }}
    • Profile picture of the author Frank Donovan
      [DELETED]
      {{ DiscussionBoard.errors[11438944].message }}
  • Profile picture of the author Tommy Stuart
    I would most definitely say that digital is by far the cheapest and the best. With traditional you would be taking on a lot of extra expense and with digital you can run it all yourself and your "shop" is open 24 hours and your customers are "The world"
    {{ DiscussionBoard.errors[11438937].message }}
    • Profile picture of the author OptedIn
      Originally Posted by Tommy Stuart View Post

      I would most definitely say that digital is by far the cheapest and the best.
      Rarely, if ever in life, do the words, 'cheapest' and 'best,' belong n the same sentence, unless it's:

      "If you want the best of anything in life or business, always avoid the cheapest product or service. The best, generally costs more."
      Signature

      "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

      {{ DiscussionBoard.errors[11438939].message }}

Trending Topics