We're creating a brand for ballet dancers, primarily. But many of the dancers are ages 7-14. So their moms are the ones buying from us.
My question is:
Should our branding be geared toward dancers, who the products are for. Or dance moms, who will actually be buying most of the products?
Who would be considered out target market? Would our customer profile be the mom or the dancer?
Any wisdom/insight would be MUCH APPRECIATED