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Gary Halbert Said He's the Best -- What Do You Think?

by Rezbi
2 replies
Just wondering who you consider to be a genuine guru.

I remember Gary Halbert singing the praised of Perry Marshall.

Anyone else feel the same about his work?

If not, who would you consider the best?

I'm not talking about overall, if you had to choose just one.

Personally, from what I've seen of his work, you can't go far wrong with Perry.
#guru #real
  • Profile picture of the author Lance Johnson
    Gurus seem to be specialists in sub niches of IM.

    To me:

    Frank Kern - Copywriting/Conversion guy
    Jeff Walker - Buzz Marketing/Psychological Marketing
    Jeff Johnson - SEO Maniac
    Rich Schefren - Business Systems Dude (Macro Business or strategy w/some tactics)
    John Reese - The Big Tester
    Gauher Chaudry - CPA/Paid Traffic Monster
    Ryan Deiss - Content Production

    Yeah, they all have common aspects (all of them must be connected to testing, tracking, good copywriting, conversion, list building, etc) just like every business has to have accountants, sales reps, and janitors.

    To me, they're all quite good to be achieving the levels of success they are, but is there really that big of a difference between what Toyota know about cars and what Mitsubishi knows?

    I don't think so. But hey - that doesn't mean I'm right!

    My $.02

    -Lance
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    • Profile picture of the author yourreviewer
      Originally Posted by Lance Johnson View Post

      Gurus seem to be specialists in sub niches of IM.

      To me:

      Frank Kern - Copywriting/Conversion guy
      Jeff Walker - Buzz Marketing/Psychological Marketing
      Jeff Johnson - SEO Maniac
      Rich Schefren - Business Systems Dude (Macro Business or strategy w/some tactics)
      John Reese - The Big Tester
      Gauher Chaudry - CPA/Paid Traffic Monster
      Ryan Deiss - Content Production

      Yeah, they all have common aspects (all of them must be connected to testing, tracking, good copywriting, conversion, list building, etc) just like every business has to have accountants, sales reps, and janitors.

      To me, they're all quite good to be achieving the levels of success they are, but is there really that big of a difference between what Toyota know about cars and what Mitsubishi knows?

      I don't think so. But hey - that doesn't mean I'm right!

      My $.02

      -Lance
      Interesting how perceptions differ. I have never thought of Frank as a copywriting or conversion guy. I thought he was more under the Psychological Marketing bucket. But again it is difficult to categorize these guys in one bucket.
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