8 replies
Hi, new member here!

I'll take a very long story and made it short: I'm reviving a website a website we haven't done anything with in two years. We had over 1,000 blog posts that were mostly outdated (we started the blog in 2006), of low quality (selling a class, very short, etc.), or no longer relevant for our new direction.

My idea was to revise, update, and optimize the best of these posts and have the others redirect to another page...but something went wrong with the redirect plugin and the posts's URLs have changed. (Don't ask...like I said, long story.)

Right now I've bulk-edited these posts to put them into draft mode, but whether I leave them up or not, because of the URL change what it effectively means is that we have 1,000 posts that are now 404. We have like 18,000 backlinks to these posts, all now dead.

I'm not super upset about this because I'm the kind of person who likes to say "Screw it all" and start over from scratch. Out of those 1,000 posts I'd be surprised if we have 100-200 that are worth updating, and I've already started updating and republishing the best posts.

But...how much of a hit will the site take on Google thanks to my snafu, and how long might the effect last? Right now we get only 2-5 visitors from organic traffic per day anyway, but my idea was to build that back up.

Any ideas/suggestions?

Thanks so much!
#big #trouble
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  • I think it is not too difficult to revise the old content again and start the blog again. You've started working. I think it will definitely give you good results.
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  • Profile picture of the author Bortnite
    It might take a while for you to build that back up.
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  • Profile picture of the author fastreplies
    I wouldn't worry too much because Internet is about endless changes
    to site's content and Google and others take them as normal evolution.



    fastreplies
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  • Profile picture of the author RWPress
    Thank you! I was a tiny bit worried that deleting 1,000 posts would have some sort of negative effect. But I've been regularly updating and republishing posts so it's clear we're still in business.
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  • Profile picture of the author Benjamin Ehinger
    Originally Posted by RWPress View Post

    Hi, new member here!

    I'll take a very long story and made it short: I'm reviving a website a website we haven't done anything with in two years. We had over 1,000 blog posts that were mostly outdated (we started the blog in 2006), of low quality (selling a class, very short, etc.), or no longer relevant for our new direction.

    My idea was to revise, update, and optimize the best of these posts and have the others redirect to another page...but something went wrong with the redirect plugin and the posts's URLs have changed. (Don't ask...like I said, long story.)

    Right now I've bulk-edited these posts to put them into draft mode, but whether I leave them up or not, because of the URL change what it effectively means is that we have 1,000 posts that are now 404. We have like 18,000 backlinks to these posts, all now dead.

    I'm not super upset about this because I'm the kind of person who likes to say "Screw it all" and start over from scratch. Out of those 1,000 posts I'd be surprised if we have 100-200 that are worth updating, and I've already started updating and republishing the best posts.

    But...how much of a hit will the site take on Google thanks to my snafu, and how long might the effect last? Right now we get only 2-5 visitors from organic traffic per day anyway, but my idea was to build that back up.

    Any ideas/suggestions?

    Thanks so much!
    First, if these posts were ranking, it might matter, but if you were not ranking with any of them in Google, it probably doesn't matter one bit.

    Second, I am with you. If the posts are all low quality, scrape them for ideas that are relevant and scrap the entire site to start over.

    Finally, I don't think you'll take much of a hit unless those posts were ranking well. The backlinks, if they were built years ago, are likely junk or may not even existing anymore.

    I would need more data to really give you solid answers, however.

    Benjamin Ehinger
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    • Profile picture of the author RWPress
      Thanks, Benjamin! That's perfect, seems like we shouldn't see a big hit for deleting all those posts.
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  • Profile picture of the author Kurt
    When making your decision for which pages to keep/delete, I would:

    1. Do a google site search to see which pages are indexed:
    site:YourDomain.com

    Pages that are indexed do have some value. Use them to link to your "money" pages. Also, use them to update and create higher quality content.

    2. Check your stats and see which pages are entry pages, if any.
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