Does Giving Away Free Content really Get More Sales?

45 replies
I am facing a dilemma.

On one hand, a guru advocates giving away free content in the form of reports and articles in the view that these educational content will help attract people to buy their products.

The con of this is that you will also attract lots of tire-kickers and customers who just want cheap stuff.

On the other hand, another guru advocate not to give away free content and his reasoning is that you want to keep them exclusively for paid customers only.

This also avoid attracting tire-kickers or people who will just low ball you.

Here is my question....which approach do you think works?

Giving free content and hoping to not attract tire-kickers or keep the content only for paid customers?

btw, both gurus are successful in their own right.
#content #free #giving #sales
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  • Profile picture of the author Hunter Flynn
    YES. When putting out free content, it attracts more people to see what you are about. If they learn from it and enjoy it they will keep coming back for more, even when you start selling courses and products etc. Build your personal brand by giving out free value. You have a personal website already correct?
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  • Profile picture of the author DaveMartin
    I really think your post is a very simplistic way to cut it as there are so many variables involved and you could probably get just as many people agreeing with giving something free and the same number disagreeing. I believe the niche will be a major factor along with your funnel and what your end goal is, along with the quality of the traffic.

    From my personal experience of selling online for over 10 years, I can hands down say that whenever I sold cheaper websites, products or services, those clients have always caused problems and expected a ton more than what they have paid for.
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  • Profile picture of the author fated82
    Originally Posted by Hunter Flynn View Post

    YES. When putting out free content, it attracts more people to see what you are about. If they learn from it and enjoy it they will keep coming back for more, even when you start selling courses and products etc. Build your personal brand by giving out free value. You have a personal website already correct?
    Not a personal branding website. More of like a typical sales funnel kinda site.

    Originally Posted by DaveMartin View Post

    From my personal experience of selling online for over 10 years, I can hands down say that whenever I sold cheaper websites, products or services, those clients have always caused problems and expected a ton more than what they have paid for.
    Exactly my point. I think the biggest factor is how you want to position yourself. Both are equally doable, the question I have to ask myself is which approach is easier to build a brand on.
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  • Profile picture of the author Benjamin Ehinger
    Originally Posted by fated82 View Post

    I am facing a dilemma.

    On one hand, a guru advocates giving away free content in the form of reports and articles in the view that these educational content will help attract people to buy their products.

    The con of this is that you will also attract lots of tire-kickers and customers who just want cheap stuff.

    On the other hand, another guru advocate not to give away free content and his reasoning is that you want to keep them exclusively for paid customers only.

    This also avoid attracting tire-kickers or people who will just low ball you.

    Here is my question....which approach do you think works?

    Giving free content and hoping to not attract tire-kickers or keep the content only for paid customers?

    btw, both gurus are successful in their own right.
    Giving away free content is necessary in one way or another. Whether you make a YouTube video to attract traffic, give away content in the form of a blog post or actually give away a guide to get someone on your list, you're going to give something away to attract visitors.

    Stop worrying about tire-kickers and start setting up a way to monetize everybody coming to your website. If you use a combination of strategies, you can better monetize your traffic and some of those tire-kickers will make you money in one way or another.

    Benjamin Ehinger
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  • Profile picture of the author Jamel Hassell
    Writing content is a good way to build trust ,establish relationships, and demonstrate that you can produce timely advice on a regular basis. What is happening now days is that more and more consumers are searching and reading blogs before making purchasing decisions .so yes "giving away content" i.e publishing content is vital .You have control of what you publish ,keyword search ,targeting your demographic audience ,on page optimization .other wise you aren't in control of who searches your site or buys from you .
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  • Profile picture of the author spartan14
    Its important to deliver value throught your content and to help people .If your content its not good then you can give a ton of free content and people still not buy from you ,but if you deliver for example an awesome blog post who clarify a lot of people problems and deliver amazing value then people will buy from you
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  • Profile picture of the author ryanbiddulph
    Hi F,

    Here's how it works buddy:

    - you create free, helpful content to both inspire people to trust you and to expand your presence online
    - as more folks trust you - seeing all the helpful free content you create - people begin to buy what you have to offer.

    Be generous. What you release freely returns to you multiplied.
    Signature
    Ryan Biddulph, Blogger, Author, World Traveling Digital Nomad
    If you want to become a full time blogger you can buy my eBook here
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  • Profile picture of the author jsc420
    Deliver value for free and good things will happen
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  • Profile picture of the author ChrisBa
    Originally Posted by fated82 View Post

    I am facing a dilemma.

    On one hand, a guru advocates giving away free content in the form of reports and articles in the view that these educational content will help attract people to buy their products.

    The con of this is that you will also attract lots of tire-kickers and customers who just want cheap stuff.

    On the other hand, another guru advocate not to give away free content and his reasoning is that you want to keep them exclusively for paid customers only.

    This also avoid attracting tire-kickers or people who will just low ball you.

    Here is my question....which approach do you think works?

    Giving free content and hoping to not attract tire-kickers or keep the content only for paid customers?

    btw, both gurus are successful in their own right.
    Yes. These days this is the "norm" and people pretty much expect it.
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    • Originally Posted by ChrisBa View Post

      Yes. These days this is the "norm" and people pretty much expect it.
      I can not remember her profile but I am sure Chris knows she hung out in what used to be the CPA Section.

      Her sig would point to her Blog for a long time where she would give great upfront PARAGRAPH teasers of her content on CPA offer campaigns then you join for like $10 bucks and I know she was making at least $10k a month. She used to add on the opt in how many subscribers you would be joining.

      Art
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  • Profile picture of the author MikeSteup
    Kinda depends on the format you're giving the content away. If you're giving away a free report, then yeah, you're going to get a lot of freebie seekers and tire kickers. But that's not to say you can't make money from them.

    Give that same content away in a webinar (either live or recorded), and you'll get people that are more invested in what you have to say and products to sell since they're taking the time to attend the webinar.

    But if you're just starting out in a niche and want to build your brand, giving away good content is an easy way to start doing that. But of course, safe your best content for paying customers.
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  • Profile picture of the author Jason Kanigan
    Hmm how did you find out about the "paid guru's" point of view? Was it in paid content? Or free content?

    Free content has worked for me for the past 7 years ;-)

    Look--you need to put on your marketer hat and think about positioning.

    Yeah, it's free content, but the topic and what you have to say about it are differentiators right off the bat.

    I mean, talk about CRMs and accounting software and issues with implementation, and despite it being in a free report or blog post or whatever...you're tuning out all the newbies who don't have two nickels to rub together. They don't have a business so they don't have those problems.

    That's how choosing your topic and your unique perspective on solving the problem can be used as a differentiator.

    Another factor is your selection of target market.

    We are not interested in putting every piece of your content in front of all and sundry. There are things I talk about on this forum I wouldn't dream of mentioning on Facebook. And on LinkedIn, I talk about things I wouldn't bother with on Facebook, because the people on FB think $2000 is a lot of money and don't have much more of a business than a couple VAs. If that.

    So I talk about the problems people have in that market. A "real" manufacturer who's on LinkedIn is going to get a very different content piece than a wannabe SaaS dev with a team of three--themselves and two 'distributed' staff members in eastern Europe, and good for them. See what I'm saying?

    This is why my articles on IT VAR distribution channels, when I attempt to transfer them from LI to FB, fall flat. My vanity ("Oh look how smart I am, fall on your butt with the amazeballs amount I know") occasionally gives me the opportunity to rediscover the makeup of the platform's marketplace. A channel marketing expert and a couple grizzled software guys will Like it...and the rest will scratch their skulls in confusion, looking for the mindset "No One Is Coming To Rescue You" post that goes through the roof over there--and would simultaneously land as a dud "Yeah, we know that, why are you chattering that here, you monkey?" on LI.

    So not all content for all platforms. Not all content for all niches.

    Another factor: what's the purpose of your free content? What's the call to action, as the cool kid marketers like to say?

    Well I have spent the last 7 years marketing online re-learning this principle over and over again:

    When do they find out how great you are? After they've worked with you.

    IE. AFTER they've encountered and consumed some of your content.

    Which means putting it behind a signup wall is dumb.

    Free no opt-in reports.

    Free YouTube videos.

    Free LinkedIn articles.

    Free long form Facebook posts (do people have time to read those? You bet they do--when the content is about THEM. Then they eat it up and ask for more, despite those full bellies. All the genuine money-making marketers I know operating on FB use long form content.)

    Should you have additional, more focused and in-depth content behind a signup wall (ie. landing page to autoresponder)? You bet. But that's AFTER they have gotten the flavor of who you are and what you're like and the way you operate.

    Now let's get to the tire-kickers.

    Let 'em kick.

    Who cares.

    I don't.

    I don't even see it or feel it.

    See, I already picked my platform and my topics and the way I talk about the problem to differentiate and SCREEN OUT a whole bunch of people I don't want, and SCREEN IN a bunch of people I do want.

    And then I used that opt-in part of my marketing process to SCREEN THEM even further. I tell them:

    -who is an ideal client

    -what problems I solve for ideal clients

    -what the size of the problem is that I solve for ideal clients

    -what they can expect to pay for that outcome

    -what a Client From Hell looks, sounds, and behaves like to me, and that they're not welcome.

    And then they can finish their call application and book a time for our conversation.

    See, the way this has worked for me over the past bunch of years is someone has a problem. They find some content of mine out there responding to it: maybe it doesn't tell them how to solve that problem, but for sure it'll define it better than anyone else ever has.

    Then they get excited and go find a ton of other content of mine. They consume 20 things in short order: videos, articles, forum posts, blogs...and within 24 hours sign up for a call.

    I know because they blurt these things at me when we connect live.

    They're not tire kickers. They're serious buyers, who understand the value they're getting and who I am in comparison to everybody else.

    Are there liars who fill out the application with false answers? Very, very occasionally. Like once a year. I find out in four minutes or less and bounce them on their way.

    In my time working in IM, I have found most people are incredibly lazy. They don't want to learn, they don't want to DO, and they don't want to be a business owner. They want to sit there and have money rolling in. Unfortunately for them, nothing in life works that way: you have to BE the person who gets these results. This is the first thing I'm doing this morning...writing this post to get my brain going before I go to money-making work. Being Me. In 20 minutes it'll be 7:30AM and I'm going to be on a Zoom call with a business associate as we're going through a podcast course and implementing it together. Podcast promotion is a skill I need (NEED) to learn more about. What is that? More free content--aimed straight at a target market and differentiating you in the minds of listeners.

    Never forget that this content, however it may appear, is a direct one-way conversation straight into the mind of someone else. Whoever is reading, watching, listening to, consuming that content...you're getting right into their brain. "Mass" media? Eh. It's all going into people's heads one at a time. Remain conscious of the question: from there, what next?
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  • Profile picture of the author Jeffery
    Originally Posted by fated82 View Post

    I am facing a dilemma.

    On one hand, a guru advocates giving away free content in the form of reports and articles in the view that these educational content will help attract people to buy their products.

    The con of this is that you will also attract lots of tire-kickers and customers who just want cheap stuff.

    On the other hand, another guru advocate not to give away free content and his reasoning is that you want to keep them exclusively for paid customers only.

    This also avoid attracting tire-kickers or people who will just low ball you.

    Here is my question....which approach do you think works?

    Giving free content and hoping to not attract tire-kickers or keep the content only for paid customers?

    btw, both gurus are successful in their own right.
    The free reports I giveaway consists of content that gives value to the prospective customer, but does not give away the product, service or solution I call P.S.S.


    The free reports I giveaway are actually PSS Bait. Similar to link bait. There are many ways to giveaway free reports, demos, etc. and convert the so called 'tire kickers' to paid customers. Just as Jason says..
    "Another factor is your selection of target market."


    Similar to what Jason does. Before I give anything away I consider the Target Market and tailor the content for that Target Market or as I look at it the 'Market (venue) Target' such as forums, FB, LinkedIn, etc.


    Free Reports may attract Tire Kickers that want more free content without any intention of paying for anything and IMO it has a lot to do with 'entitlement' mindset. That is what a free report with value does, it makes people recognize the value and want more, so the free report has a simple funnel to pull-in the prospective client. The potential client has the option to buy or not buy. In that regard, a tire kicker that wants more free content without any intention of paying for anything is best left out of the loop.


    Jeffery 100%
    Signature
    WarriorHelp.com
    Webmaster to the Stars
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  • Profile picture of the author Obermair
    Start with free valuable content. Make them want more.

    Sure, a large number are there just to grab free stuff, but for those seeking a solution to a problem they have, if you give them value, then they will pay for the rest of the solution. I have no imperical analysis behind this, but rather observations over the past 15 years.
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  • Yes, freebie seekers may eventually turned to customers if your products are of good quality and can provide value to them.
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  • Profile picture of the author fated82
    Thanks people....It's a really good discussion and gave me some solid reason to provide free content....

    The guru that emphaise free content said to provide "USEFUL BUT INCOMPLETE".

    It seems I will be doing that then.
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    • Profile picture of the author savidge4
      Originally Posted by fated82 View Post

      Thanks people....It's a really good discussion and gave me some solid reason to provide free content....

      The guru that emphaise free content said to provide "USEFUL BUT INCOMPLETE".

      It seems I will be doing that then.

      If I was on a list or paid to be on a list and read provide "USEFUL BUT INCOMPLETE" information... I would unjoin / ask for a refund ASAP!

      The biggest piece of misinformation in this the information age.. give them just enough to want more.. It is such a line of crap. an example.

      Nestle Nesquik directions

      1) Pour 1 cup of milk cold or hot
      2) Add 2tbsp NESQUIK Powder
      3) Stir and Enjoy

      Remove any of these 3 steps and what do you have? you have failure to make chocolate milk right? Leave out #3 and you have a clump of powder at the bottom of the glass.. imagine being at customer support and having to hear the complaints from that one. And how many of those people are going to buy more Nesquik?

      Creating SUCCESS at each and every level of contact with your prospects takes those people to the next step.. the free product to the $19 product. from the $19 product to the $49 product from the $49 product to the $495 product. any lack of success from any of those levels and the chain stops.

      You reach some dude with your free info and he just so happens to have 100 folowers on facebook.. and says " I got this free packet today.. it sucks dont bother" vs " I goto this report today and its fire.. you all should try this.

      Which is better for your business?

      Give until it hurts.. tire kickers.. who cares thats what funnels are for, they will weed themselves out. Provide the best truthful most accurate information you can provide, and it will pay 10 fold!
      Signature
      Success is an ACT not an idea
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  • Profile picture of the author GiorgioGD
    Free content will definitely help you build an audience and if the content is high quality, you will notice that your audience will like, know and trust you.

    This is key to creating a successful brand.

    That doesn't mean you always have to give away free content. I'd like to say that if you are just starting out building a (personal) brand, it is highly recommended to use freebies.

    But once you have positioned yourself as an authority and your audience know you deliver high-value products or content you can charge for it.
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  • Profile picture of the author Jumplead
    People don't generally buy straight off the bat, you need to build trust and demonstrate your expertise.

    Giving away high value content is a proven way to generate leads that you can then nurture into customers. Marketing automation is all about this conversion / nurture process.
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  • Profile picture of the author digital55
    Yes, giving away content will help you generate more sales. When you post an article on your website, you are already giving away free content.

    You will be able to build up trust and provide value with the more relevant content you create.

    There will always be tire kickers but some people who will have never bought before can turn into customers.
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  • Profile picture of the author Highest And Best
    They both work. It depends on your niche, your content, and your method of marketing.

    Giving away valuable content is a wonderful way to build trust and to build an email list.

    Tire-kickers are fine, by the way. It's your job to help them and provide them with what they need and to solve their struggles. It's your job to convert them to buyers.

    Also, you can make a lot of money by giving away free content. I do it and I love to help people. When you suggest things that they truly need, and help them to understand and use whatever that product or service is, they will buy through your affiliate links. They need it anyway, you helped them, they trust you, and you made money.

    Isn't that wonderful!
    Signature
    Don't let Internet Marketing overwhelm you... let's take the journey together! Build Money Machines!
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  • Profile picture of the author George Flm
    Giving away content pro bono works in spectacular ways.

    It's been done since the inception of the Internet. It works so to speak.

    When people receive something, they feel like giving back in return.
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    • Profile picture of the author OptedIn
      Originally Posted by George Flm View Post

      Giving away content pro bono works in spectacular ways.

      It works so to speak.
      There's nothing like having an unwavering position.
      Signature

      "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

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  • Profile picture of the author SiteNameSales
    A compromise strategy is giving something away for free, but charging a small fee for shipping. Eliminates most tire-kickers, but only makes a small dent in the wallet. Russel Brunson is probably the most well-known practitioner of this sales funnel lead magnet strategy.
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    • Profile picture of the author OptedIn
      Originally Posted by SiteNameSales View Post

      Russel Brunson is probably the most well-known practitioner of this sales funnel lead magnet strategy.
      And because of the shipping fee, I continuously pass on the offers. lol BTW - I'm not known for not being willing to spend money.
      Signature

      "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

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  • Profile picture of the author Brent Stangel
    provide "USEFUL BUT INCOMPLETE".
    Tell them what to do - for free.

    Show them how to do it - for a fee.

    Brent
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    Join Thousands of Entrepreneurs and Start Your Profitable and Sustainable Business Today!

    The Leveraged Affiliate System is more than a business-in-a-box, it's a proven solution for you to earn a solid and recurring income in one of the best niches by promoting a high-demand product offered at an irresistible price.

    Watch The Video Right Now! >>>
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  • Free content is free advertizin' for your paid expertise.

    Drop quality stuff to show how you a smart cookie & rewards further down the line pay dividends.

    Give 'em sumthin' hot they can go play with an' figure sum immediate result ... while also suggestin' how you got even better smarts jammied away in your SECRET VESTIBULE.

    Gotta figure most places you see FREE ain't actschwlly free.

    Seems like you can show ... an' benefit ... an' HA HA HA pay nuthin' ... but once you hooked, you feedin' the promo machine to snare your ass further.

    Remembah when games said you wanna play us, you gotta go buy the CDs?

    Turns out it is more profitable to offer huge chunksa the game for FREE.

    For sure, the vamps vamp on out on free vascular squirty.

    But plenty buyers get lured, soft an' sweet, also.

    Free = the initially irresistible downpayment on the eventual fruits of your genius.
    Signature

    Lightin' fuses is for blowin' stuff together.

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    • Profile picture of the author OptedIn
      Originally Posted by Princess Balestra View Post

      Free = the initially irresistible downpayment on the eventual fruits of your genius.
      Free = Generally of very little or no value, ultimately creating the expectation by the recipient of things being free, forever.

      Once I work for a client, I will send them something of value, along with an invoice for what it would normally cost, marked 'Paid in Full,' with the term, "Delivered as a Professional Courtesy,' in the notes section.

      That's how you create, 'perceived value.' I can count on one hand, all of the instances in my life where I got something for free and regarded it as having any value, whatsoever.

      Just because a lot of people believe something to be true and act accordingly, that doesn't mean that it is - or that you should, too.
      Signature

      "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

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  • Profile picture of the author shawnlebrun
    BOTH work.

    It depends on what YOU want to do.

    What's YOUR end goal and ideal way to get there.

    If you want to go from Point A to Point B, it's a straight line.

    You can take an Uber, a bus, a taxi, a bike, etc...

    Multiple methods get you to the END goal.

    Again, what's best for YOU.

    For some, producing a shit ton of content
    like Gary Vee is something they wake up and LOVE
    doing.

    Others, they prefer to use paid ads to send people to
    an offer.

    They skip producing all the content and instead, they
    pay for attention.

    That's what you're really buying, is attention.

    Because with the attention, you can help solve something.

    So, how you get that attention is what works best for you.

    Pay for it and you don't have to produce a lot of content.

    Or, if you LOVE making content and you have the time
    and resources... you can do that.

    Both work.

    I grew a million dollar fitness business back in 2002 using
    just Google Adwords and a sales letter.

    That approach still works today, just modified a bit.

    No one else can really answer what will work best for you,
    because it's YOU who is ultimately going to decide.

    But seriously, test both.

    Put up an offer and use paid traffic to see results.

    Then, create a bunch of content that helps first and
    asks for the sale later.

    Compare results and go with the one that works.
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  • Profile picture of the author Jamel Hassell
    77% of Internet users regularly read blogs
    77% of Internet users regularly read blogs
    Source (djohncalsonesq.com)

    The objective of producung and sharing content is to provide value i.e solve the issue of your target audience.Without a free flowing content strategy I do not know how you would expand the outreach to your target auduence.

    More and more consumers are searching and reading blogs before making purchases.This is the way the game is played now. So yes optimizing and sharing content is a great way to build brand awareness get sales, build trust.Think of content marketing in terms of entertainment.
    Entertainment takes on many forms. it is not limited to educational forms .As far as tire kickers are concerned i do not think that there is a way to eliminate that.There will be people that visit your blog stick around maybe make a purchase from you.There will be others just surfing around from time to time .
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    • Profile picture of the author OptedIn
      Originally Posted by Jamel Hassell View Post

      77% of Internet users regularly read blogs
      77% of Internet users regularly read blogs
      Source (djohncalsonesq.com)
      Where does this guy get his numbers? I could tell you where, but it's a family friendly forum.

      I have never read a blog, before purchasing anything. I would never consider any blog a source of authority. I know way too many people who write blogs. They can barely dress themselves.
      Signature

      "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

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      • Profile picture of the author savidge4
        <-- may or may not be naked right now

        Originally Posted by OptedIn View Post

        Where does this guy get his numbers? I could tell you where, but it's a family friendly forum.

        I have never read a blog, before purchasing anything. I would never consider any blog a source of authority. I know way too many people who write blogs. They can barely dress themselves.
        Signature
        Success is an ACT not an idea
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        • Profile picture of the author OptedIn
          Originally Posted by savidge4 View Post

          <-- may or may not be naked right now
          I've heard that it pays to advertise, but still . . . . .
          Signature

          "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

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  • Profile picture of the author GordonJ
    Originally Posted by fated82 View Post

    I am facing a dilemma.

    On one hand, a guru advocates giving away free content in the form of reports and articles in the view that these educational content will help attract people to buy their products.

    The con of this is that you will also attract lots of tire-kickers and customers who just want cheap stuff.

    On the other hand, another guru advocate not to give away free content and his reasoning is that you want to keep them exclusively for paid customers only.

    This also avoid attracting tire-kickers or people who will just low ball you.

    Here is my question....which approach do you think works?

    Giving free content and hoping to not attract tire-kickers or keep the content only for paid customers?

    btw, both gurus are successful in their own right.
    Intent. And purpose.

    As a long time DEMO guy, the person you might see in a Supermarket passing out free samples, I learned long ago, that most demo people aren't very good at what they are supposed to do...

    Which is, to get people to BUY the product.

    Go to Costco on a Saturday, eat lunch via the demos, and most people stand there handing out toothpick samples and offering a coupon, maybe.

    That isn't SELLING. Which is the purpose of giving out samples.

    You need to have an intent, a purpose for your free sample. I use them as a qualifier, and fine if the tire kickers take it, they get put into the tire kicker segment of the list.

    There is no right or wrong, your dilemma is self created. What have you tested?

    Do you have a clearly identified group, niche or buyers to give your free sample too?

    Let me illustrate this, at Costco, I may be handing out samples to the public, consumer items...and this will result in fewer sales, (mostly because the adults have surrendered the choice to the kids).

    At a store like GFS Marketplace, which has a high percent of local restaurant owners coming in, they are looking for PROFITABLE items to add to their menus which they know their customers will order.

    So, same product maybe, but two very different targets with different purposes.

    YOUR job is to identify your would be customer, understand what they are looking for, and if you use a sample, make it tasty enough that they will gladly pay for more.

    YOU know by testing. So, have you, will you test things out?

    GordonJ
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  • Profile picture of the author surfer30
    Many people worry about Giving away free Stuff. Free is the most powerful word in the world. when it comes to brining new customers to your blog, you have to entertain them and offer Free lead magnet. and to make them buy from you, you should give true value. Free content.

    Its a way to Grow your Business and accomplish what you want to achieve.
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    Its To Your sucess in Internet Marketing When You Provide Tons of Value

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    • Profile picture of the author OptedIn
      Originally Posted by surfer30 View Post

      Free is the most powerful word in the world. when it comes to brining new customers to your blog,.
      So you're going to give them free stuff to get them to your blog. Isn't there some law against that?

      What happens when they find out it was a blog they wound up at? They can't even ask for any money back.
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      "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

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  • Profile picture of the author ArnoldJvR
    I've used an honest review website to promote a product with a poor converting product sales page, nevertheless my sales conversion with my honest review for this product was 25% to 33.333%, it comes down to conversion, If you know how to convert people will save money to buy what you have if they don't have enough money...
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  • Depends on the quality of the free content your giving away
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    Get FREE access to 18 Video Tutorials about the best ways to Market on FB
    Join my Free Online Marketing Training Group to access the video tutorials

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  • Profile picture of the author hardworker2013
    The thing is that people loves free stuff and giveaways. The trick is to offer these free stuff in return for email addresses to which you can market over and over again. You can even use a funnel to make even more money.
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    • Profile picture of the author OptedIn
      Originally Posted by hardworker2013 View Post

      The thing is that people loves free stuff and giveaways. The trick is to offer these free stuff in return for email addresses to which you can market over and over again. You can even use a funnel to make even more money.
      Wow! Extremely unique concepts. We can all learn from this.
      Signature

      "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

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  • Profile picture of the author Wanfu Sensei
    Giving out free content in the Information-Based Businesses is like giving out free-food samples, it works and entices buyers who either already know or more powerfully, new prospective buyers who don't already know who you are, and needless to say it's much more effective and important to give to the latter
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  • Basically not sales, but LEADS yes that could turn to sales.
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  • Profile picture of the author The Postman
    Yes... Strategic free content. Most people do it wrong tho. It's not just "Content". The content should be a teaser/tie in to the paid product/services you are selling. So don't solve everything in the free content. It should be a lead in to make them purchase your product.
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  • Profile picture of the author sonic74
    I'm using a free lead magnet to build and grow any of my lists and then trying to follow up with free content (blog posts, videos) and every third day I send out my pitch.

    So I'm trying to engage with my list (help them and giving out value) in order to trust me and eventually buy my products or my recommendations.
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    Get Instant Access to over 500 PLR, FREE Resell Rights Products Now !
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