On one hand, a guru advocates giving away free content in the form of reports and articles in the view that these educational content will help attract people to buy their products.
The con of this is that you will also attract lots of tire-kickers and customers who just want cheap stuff.
On the other hand, another guru advocate not to give away free content and his reasoning is that you want to keep them exclusively for paid customers only.
This also avoid attracting tire-kickers or people who will just low ball you.
Here is my question....which approach do you think works?
Giving free content and hoping to not attract tire-kickers or keep the content only for paid customers?
btw, both gurus are successful in their own right.