Traffic to the article, instead of the website?

16 replies
Hey, lately I've been reading some information about traffic building with articles, social bookmarking, and rss feeds.

Now there are two different methods I've noticed regarding content traffic like articles, etc.

Method 1: You build a site, and promote it by submitting articles to article directories. Those articles have resource boxes, people click on the article, and they are taken to your site. Seems pretty simple. Usually you can maximize your results by writing good articles that get people to click on the link in the resource box.

Method 2. You build a website. Then you write a really good article. This is your main article. You post it on your favorite article site. Then you write a bunch of secondary articles, and they all point to your main article. Then you add the links of the secondary articles to rss feeds and bookmarking pages. You add your main article to book marking, and rss feeds as well.

Now apparently the second methods purpose is to get all your traffic going to your website coming from article. That way your one article will get high in the search engine rankings and stay their longer. It will show up on the most viewed and most published listing in the article directories. This will get tons of traffic to this article. Basically this one article will be at the top of everything cause your other articles are driving traffic to it. And all the traffic this one article gets will go to your webpage. And you can build this system even a few more times, with another main article pointing to your website. So you might have more then one main article pointing to your website.

Now what I'm trying to figure out is, why don't you just write some good articles as the first method says, and promote them with bookmarking, and rss feeds, and good article directories. It seems people say the second method is the way to go, but it looks almost like there are more steps for your people to take to get to your website. Why not just skip the main article, and do the same thing as the second method, but send all the traffic to your web page instead?

Unless the backlinks and traffic is what really helps get your site high up in the search engine listings, and maybe it's easier to get an article on a popular site high up in the listings, then a new site. So maybe your site will ride off the traffic from the article, because the article will get the traffic faster. Is it easier to get an article into the spotlight of people then a website. If so I can see why people like the second method, because their site doesn't have to be at the top of google to get the same type of traffic, they just need a bunch of articles up there sending the traffic to your website.


I hope you can understand my rambling and understand what I am trying to understand. Any help figuring this out would be sweet.
#article #traffic #website
  • Profile picture of the author TheRichJerksNet
    Whoever thought up Method 2 needs to go learn marketing before teaching it ...

    James
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  • Profile picture of the author smisen
    A few thoughts -

    1) Most popular article directories and Web 2.0 sites have higher page rank/authority in Google, so getting a page on one of those sites to the top of the search engine can be easier than doing the same with your website, especially if you're promoting a new blog without a lot of authority in Google's eyes.

    2) I'm not sure what kind of website you're promoting, but an article - or another seemingly impartial, authoritative post - can help to presell whatever's on your website. That is, the article will help to warm up visitors and get them ready for whatever you're selling, versus having them land on your site and be turned off by an immediate sales message.

    Again, just a few thoughts - your results will vary, based on the niche you're working in. It's always a good idea to search Google for the specific keywords you're promoting to see what's ranking and what isn't. If you see a page full of 2.0 properties, you can bet it's going to be easier to get ranked with one of thoses.
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  • Profile picture of the author Thorick
    Thank you so much, reps to you. Very helpful information.

    Any more ideas on this topic for others out there.
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  • Profile picture of the author TheRichJerksNet
    There is a whole entire 9 page thread - http://www.warriorforum.com/main-int...eza-first.html

    James
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  • Profile picture of the author Thorick
    Thanks for the thread. reps
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  • Profile picture of the author dndoseller
    That is exactly why I dont understand article marketing.

    If the article is on their site or yours you still need to get page rank and keyword optimization on the page with the article in order for it to compete in the SERPs.

    Thats why I made the decision a while ago to keep all my articles on my own site and get backlinks to pages I own.

    Why would I spend one second building backlinks to someone else's site. I really think article marketing is for people who dont want to bother with site building, no?
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    • Profile picture of the author nyrsimon
      Originally Posted by dndoseller View Post

      That is exactly why I dont understand article marketing.

      If the article is on their site or yours you still need to get page rank and keyword optimization on the page with the article in order for it to compete in the SERPs.

      Thats why I made the decision a while ago to keep all my articles on my own site and get backlinks to pages I own.

      Why would I spend one second building backlinks to someone else's site. I really think article marketing is for people who dont want to bother with site building, no?
      Actually I think about it slightly differently.

      First off it is just ONE tool to get traffic.

      But back to your question - another poster half said it. EZA gets GREAT ranking QUICKLY in google.

      So hypothetically lets say you have a clickthru on a article of 25% (easy enough). You put it on EZA, get backlinks and quickly you hold the #1-3 spot on google. You get 300 people reading it a day, so you get 75 clicks to your site (of very targeted traffic I may add)

      Or (and it's not really either/or but thats another story) you put it on your site and build backlinks. You might make page 2 of goog. You'll get about 4 visitors a day (again hypothetically but probably close enough)

      Now I know some people will say they can get their site to the #1 spot easily, but *usually* it requires more work than getting the EZA article to a high ranking spot. I am comparing apples to apples - same amount of work. Otherwise I would argue I could get TWO articles to the #1 spot for similar keywords.

      At the end of the day it's just about traffic. How quickly for minimum effort can you generate good traffic.

      Right now article marketing is one of the good tools to use.

      Simon
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      • Profile picture of the author TheRichJerksNet
        Originally Posted by nyrsimon View Post

        Actually I think about it slightly differently.

        First off it is just ONE tool to get traffic.

        But back to your question - another poster half said it. EZA gets GREAT ranking QUICKLY in google.

        So hypothetically lets say you have a clickthru on a article of 25% (easy enough). You put it on EZA, get backlinks and quickly you hold the #1-3 spot on google. You get 300 people reading it a day, so you get 75 clicks to your site (of very targeted traffic I may add)

        Or (and it's not really either/or but thats another story) you put it on your site and build backlinks. You might make page 2 of goog. You'll get about 4 visitors a day (again hypothetically but probably close enough)

        Now I know some people will say they can get their site to the #1 spot easily, but *usually* it requires more work than getting the EZA article to a high ranking spot. I am comparing apples to apples - same amount of work. Otherwise I would argue I could get TWO articles to the #1 spot for similar keywords.

        At the end of the day it's just about traffic. How quickly for minimum effort can you generate good traffic.

        Right now article marketing is one of the good tools to use.

        Simon
        I will never understand why people think this.. Look man I can outrank EZA easily with my own site. I do it all the time and guess what ?? I do not give them any authority and I do not make them money with their ad sense farm.

        If I post it to my site I get top ranking above EZA, now the visitor does not have to see some glorified ad sense farm but directly see my site.

        To all newbies : Read the thread I posted above and do yourself a huge favor, Do your own testing.

        James
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        • Profile picture of the author nyrsimon
          Originally Posted by TheRichJerksNet View Post

          I will never understand why people think this.. Look man I can outrank EZA easily with my own site. I do it all the time and guess what ?? I do not give them any authority and I do not make them money with their ad sense farm.

          If I post it to my site I get top ranking above EZA, now the visitor does not have to see some glorified ad sense farm but directly see my site.

          To all newbies : Read the thread I posted above and do yourself a huge favor, Do your own testing.

          James
          Good for you if you can do that.

          But in my testing (yes I have tested it) I can rank higher thru EZA with less effort and get more traffic.

          For example I ranked #1 on goog for a competitive keyword the same day the article was approved and received hundreds of visitors - that has never happened with a brand new site for me on day 1 spending 10 mins of effort (which is what it took me to write the article)

          I have never got on the 1st page in goog with a brand new site with under 10 mins work any other way (for at least a semi-competitive keyword) - not saying it cannot be done, just saying I cannot do it consistently with very low effort. If I spend a good amount of effort I can do it but that screws up the ROI.

          There are many many many variables which effect ranking (and hence traffic) and the way it works out for me is this is the best route.

          I don't believe there is one way that is best - I believe you do what works for you.

          It is a simple ROI - how much quality traffic for how much work. Hours spent per x '000 visitors for example

          I certainly 100% agree with testing - find out what brings in the moollah and rinse and repeat ad infinitum.

          Simon
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  • Profile picture of the author M Thompson
    Originally Posted by Thorick View Post


    Method 2. You build a website. Then you write a really good article. This is your main article. You post it on your favorite article site. Then you write a bunch of secondary articles, and they all point to your main article. Then you add the links of the secondary articles to rss feeds and bookmarking pages. You add your main article to book marking, and rss feeds as well.
    No completely wrong...

    when doing article marketing you have your site and you have the sites that will provide back links and hopefully traffic.

    Your site should have the best information available. (or at least enough information to make the visitor click an ad or go to a sales page)

    The article directories should have just enough information to make people want to click the link in your resource box and go to your site for the rest of the information.

    So the content on your site should be longer and more detailed than the teaser you send out to article directories.

    It's simple i don't know why so many people insist on trying to make it more difficult.
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  • Profile picture of the author clint48
    Method 2. You build a website. Then you write a really good article. This is your main article. You post it on your favorite article site. Then you write a bunch of secondary articles, and they all point to your main article. Then you add the links of the secondary articles to rss feeds and bookmarking pages. You add your main article to book marking, and rss feeds as well.

    You can use this method, but many of the top bookmarking sites don't accept links from some article directories. Also you would have 2 links in the secondary articles, one pointing to your main article and the other pointing to your web page.

    Clint
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  • Profile picture of the author bahnsurf
    Hi,

    You can do it in various way. One way, which is quite time consuming but effective is to write your main article and submit to top article directory like EZA. After that, write another completely different article and post it in secondary articles directories to build up your back links.

    Hope this helps.
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  • Profile picture of the author dizen
    I'd say promoting your site should be #1 priority . It's easy to outrank eza with a keyword rich domain .
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  • Profile picture of the author Gee S
    Maybe this strategy could help....

    For your website you pick a bunch of keywords, say keywords 1 - 3. These would be ones you could dominate and rank well for and get a good amount of traffic. You build links to your sites so you eventually get organic traffic.

    You then pick some harder keywords with more volume which your own website would find hard ranking for, say keywords 4 - 6. You use a platform that Google is in love with i.e sqiudoo or Ezine articles. You add your article to this aiming it at the harder keywords. You then build links to this property, with the intention of increasing your position in the SERP's.

    Now you have a few bases covered. You're building links and increasing your rankings on both harder and easier keywords. This is useful because you will get traffic from more than one source. You would get organic traffic going to your website, and traffic coming from your web 2.0 property/ EZA. So if something ever happens to your website and you drop down to page 4 for example, you'll still have traffic from another source, and visa versa.

    I just think it covers a few bases, gets traffic from different sources, and ensures your eggs are in more than one basket, as well as getting traffic from a range of keywords.

    I'm sure someone will tear this plan to shreds, but that's my take on it.

    Gurpreet
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  • Profile picture of the author LilBlackDress
    I think this is one of the most confusing issues of article marketing.

    The facts are there are a number of ways you can do it. There is no "right way". And different people prefer different methods. EZA = ezine articles.

    Here are some ways;

    1. Write a keyword rich article and post it on your website. Then post SAME article on EZA with same keywords. Most likely the EZA article will Outrank yours. So build backlinks to your website and attempt to outrank EZA article. But whether you do or not you have two potential sites, EZA and your Website that can rank in Google for your keywords.

    2. Post article on your website and a variation on EZA. In the EZA variation do NOT use your keywords except in the resource box. Link back to your site getting a backlink and authority for your own website through EZA for the Keyword.

    3. Post article on your website and same article on EZA. Post variation on a number of other article directories and point them back at both your website and EZA. The goal being to give a click through option for your website and to build up the rank of your EZA article quickly. Since EZA has so much authority chances are good you can rank quicker for this term than your own website could. And you will get traffic.

    ....and there are other variations.

    Personally I like to build links to MY website not ezines. I have seen to many cases where the rules are changed at these content sites and suddenly the article is gone or links are removed etc.
    So my thought is to build links to MY properties not ezines etc.
    By spreading out links through a variety of methods you can spread any risk and grow your site not someone elses (ie ezines or squidoo etc.)
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  • Profile picture of the author Thorick
    Wow there is so much great information here. Thanks guys, this has really helped me see a lot of different methods and opinions on the article marketing issue. Reps to a bunch of you.

    I think from what I'm reading, I'm going to make sure I have good content on my site so people might spread the word about it viraly, and link to it. I'll make sure my content is keyword optimized, but not as to disrupt from the content. Then I'll send my articles out all keyword optimized. These will be good content, but also not so good that people don't want to check out the website for more info. I'll spread my articles out over different article directories.

    Now I'm still trying to understand bookmarking. I signed up on delicious and book marked my site, and a bunch of articles on it, plus some articles i submitted to goarticles.com. Now from what I understand, book marking is almost like article marketing, accept that it's just a link that your submitting. It'll show up in the newest links area, or in catagories, people will read the link, and the notes, then be like "oh this is what I'm looking for" they click on the link and it takes them to the article you book marked, or any other website, page you bookmarked.

    So I did this yesterday, but havn't seen any traffic yet. So this seems to be another method of getting traffic to your site, and to your articles.

    I'm still reading on how Rss Feeds work. I'm not going to ask you guys, I'm sure there is some thread out there already, or I can find info on the net.

    Anyways, thanks for all the great info. You guys have been extremely helpful.
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