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Targeting event organizers

by nuthinking
3 replies
We created a tool which could be very beneficial to a couple of segments, one in particular is event organizers. While it is relatively easy to target, for instance, via social media ads the other segments, we are struggling to reach event organizers at scale.

Any idea what could be the most cost effective way to get to them? Thank you so much!
#event #organizers #targeting
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  • Profile picture of the author Steve B
    Originally Posted by nuthinking View Post

    While it is relatively easy to target . . .



    Paid advertising. If the segment is "relatively easy to target" as you say, there is no reason you can't scale your campaigns for wider reach. If you can target one person, you can target many others as well.


    Of course, you will have already done your market research so you know the size of your targeted market and where they can be found in numbers. You will know their pain points and what type of marketing best influences them.


    I don't know about your financial ability to pay for advertising, but that is an altogether separate issue.


    Good luck on your campaign,


    Steve
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  • Profile picture of the author nuthinking
    I found other segments easy to target with ads not event organizers. Sorry if this wasn't clear.
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  • Profile picture of the author dave_hermansen
    They would most likely be on LinkedIn and you might be able to target them with ads better there. Or, you could also just reach out to them there.
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