Is it a good idea to sell an ebook as an entry product to upsell expensive products ?

13 replies
Hey, is there anyone who tried selling an ebook as an entry product to upsell affiliate products which are more expensive later ? (dog training program, about 500$)
I get my traffic from Instagram influencers btw.

I was also wondering if driving cold traffic to a landing page for an ebook was converting well.
I'm new to this forum, so I'm open to any tips or advice. Thanks in advance
#ebook #entry #expensive #good #idea #product #products #sell #upsell
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  • Profile picture of the author Benjamin Ehinger
    Originally Posted by Sandrow View Post

    Hey, is there anyone who tried selling an ebook as an entry product to upsell affiliate products which are more expensive later ? (dog training program, about 500$)
    I get my traffic from Instagram influencers btw.

    I was also wondering if driving cold traffic to a landing page for an ebook was converting well.
    I'm new to this forum, so I'm open to any tips or advice. Thanks in advance
    These are both basic strategies and entry points for a sales funnel. I would give away an ebook that promotes an affiliate product with a good sales funnel. It may not be wise to give away an ebook and immediately promote a $500 product, but if you have an entry-level product under $100 that promotes the $500 product, you may be able to sell on both ends.

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  • Profile picture of the author Gambino
    That's a fairly routine sales funnel. You could go:

    Lead magnet --> emails --> ebook --> emails --> affiliate offer(s)

    Or, potentially, if you have a strong lead magnet and the right targeting:

    Lead magnet --> emails --> affiliate offer(s)

    To some people, $500 is expensive. To others, it's cheap.

    Just my opinion here but ebooks seem to be dying in my niche. And they typically don't work well because most people who get a free ebook that's 50-200 pages aren't going to read the entire thing. What you really need is a strong lead magnet that's 1-2 pages and lets your customer get a 'quick win' based on the information you give them then follow it with valuable content via email.
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  • Profile picture of the author Frank Donovan
    Originally Posted by Sandrow View Post

    I was also wondering if driving cold traffic to a landing page for an ebook was converting well.
    I'm new to this forum, so I'm open to any tips or advice. Thanks in advance
    By itself, an eBook has no value - it's all about the contents. To convert cold traffic those contents had better be both spectacular and relevant to the traffic source.

    Whether you package that as an eBook, a short PDF report, cheatsheet, video or whatever is largely irrelevant.
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  • Profile picture of the author discrat
    Originally Posted by Sandrow View Post

    I was also wondering if driving cold traffic to a landing page for an ebook was converting well.
    Converts 87.23 % which is standard across the board for about all IMers
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  • Profile picture of the author K Edward
    Most marketers nowadays are giving out free ebooks as lead magnets. If your book is really very valuable and you can't give it away for free, you can try pricing it minimally so you can hook up as many upsells as possible.

    Alternatively, you can create a second toned down version of your current ebook and give it away for free to upsell both your full-version ebook and your $500 product. People always love free things -especially if they offer good value.
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  • Profile picture of the author Sandrow
    Thanks to everyone for these advices.

    I think I'll make a 2-3 page PDF with a free and a paid version including cheat sheets, checklist and stuff like that, it will be more valuable to them.

    After giving free videos in my emails, I'll upsell the affiliates products, firstly an entry-level and then the 500$ one.

    You really helped me a lot, hope it'll increase my conversions
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  • Profile picture of the author SiteNameSales
    There are so many variables that it's not easy to give a one size fits all answer.

    Free ebooks, printed books, USBs, video training courses and webinars can all be effective as a lead magnets. But they need to be of good quality to lead someone further up the funnel.

    We are fond of free soft covers and USBs with cost for shipping. The addition of a shipping cost will turn some away, but we are looking for truly interested subscribers and the added fee eliminates a lot of half-hearted tire kickers.

    Testing for your particular niche and products is ultimately the most effective way of finding what works best. As Thomas Edison once said: ""I have not failed. I've just found 10,000 ways that won't work," said Thomas Edison.
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    • Profile picture of the author Sandrow
      That's a clever way but I think it would be difficult for me because I'm actually "testing" everything. That's my first PDF and I'm not even sure my it converts.
      But I keep your advice. It could be useful later.

      Thanks for taking the time to help me.
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  • Profile picture of the author macanohosting
    Well I have done this one time and it is to risky my friend , stick with the regular selling.
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  • Profile picture of the author jbsmith
    Done this all day long for my own back-end products.

    If goal is affiliate product I would focus my time/energy on getting huge attention and bringing them back to a lead magnet.

    Sounds like you are coming around to that with your PDF idea. Focus should be on getting good uptake on lead magnet - you could always give away other material (ebook, etc...) as bonus tied to the affiliate offer (which helps differentiate you from other affiliates)

    Jeff
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    • Profile picture of the author Sandrow
      Thanks for the advice, I'll focus on getting trafic

      Giving bonus with affiliate products is also a great idea, I kept it preciously in my notes.

      By the way, I'm wondering if I should sell this PDF with a sales page or as a content upgrade.

      Thanks for taking the time to help me, your tips are really helpful.
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  • Profile picture of the author SPF
    It may seem routine and basic but the reason why a lot of people chose these methods is because they work.

    You could be a little different and instead of an ebook do a video or series of videos.
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