Which of these 3 offer launch approaches do you like the most?
Let's say I can create a specific type of digital product every month. Let's call this type of product "widget" (it could be anything, like a PLR product, a special report, article pack, etc...)
What option do you think is best?
OPTION 1: Create a recurring offer where customers get a new widget every month. 7-day trial for $1 and then $27/month. Ask affiliates to promote this offer.
PROS: The $1 trial makes it easy for people to get on board. Plus, a recurring offer will mean many customers will be paying every month, because they will not cancel their membership.
CONS: Affiliates will just promote this offer once, and that's it.
OPTION 2: Launch a new widget every month. Sell it for $37.
PROS: Affiliates will have an excuse to promote again and again, and keep sending more customers.
CONS: People will need to be actively promoted to and convinced to buy the new widget every month.
OPTION 3: Launch a new widget every month, for $37. On the thank-you page (or as an upsell), ask customers to join the recurring offer (7-day trial for $1 and then only $27/month. They will get one extra "widget" right then and there).
PROS: Affiliates will have an excuse to promote again and again, and keep sending more customers. Some customers will be converted to monthly members.
CONS: Some affiliates or customers may find the upsell confusing, or wonder why it wasn't presented in the front-end.
What do you think?
Thanks in advance!
"He not busy being born, is busy dying." - Bob Dylan ⢠"I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.
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